Experience

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  Tata consultancy services

  Jun 2007 - Dec 2007

  Assistant software engineer - trainee

  Involved in software coding for a US-based client

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  Bennett coleman & co. ltd. (the times of india)

  May 2009 - Dec 2012

  Features writer

  • Worked as Features Writer at The Times of India Group, Chennai, from May 2009 (Joined as Editorial Consultant) to December 2012. As part of my role, I used to plan, write and edit stories for Times Property, Education Times, Madras Plus, iDiva, M'zyme, neighbourhood, hyper local supplements, coffeetable books, magazines and more than 50 special features • Part of the project team that launched several supplements including iDiva, M’zyme (lifestyle supplements), Address, Times Trends, Chic and over 10 hyper-local supplements. • One-point contact for Times Property Chennai, for three years (right from ideation and reporting to production) and helmed several revamps, roped in guest editors and organised on-ground events with support from the sales and marketing divisions. Also handled other supplements and features on a rotation basis.• Was part of the launch of The Times of India in Coimbatore, Madurai and Trichy. Show less

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  Freelance journalist

  Jan 2013 - Jul 2013

  Freelance writer

  Freelanced with TOI - Jaipur, Chennai and Coimbatore editions, besides writing for The Alternative (a Bangalore-based environmental portal), and contributing story ideas to a few well-known magazines. Areas covered include travel, sustainability, music, profiles of entrepreneurs, to name a few.

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  Ht media group

  Aug 2013 - Dec 2014

  Senior copy editor/correspondent

  I report on real estate, education, architecture/interiors and corporate/company affairs for the supplements of Hindustan Times, in addition to handling the desk for all the above papers. Have written well-received articles on skilling, workplace diversity, gender, LGBT issues at the workplace, to name a few.Find my stories for HT Shine here: http://info.shine.com/author/harini-sriram/9.html

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  Freelance

  Jan 2015 - Aug 2015

  Freelance writer

  -> Contributor to travel magazines such as Discover India and India Today Travel Plus.; curated a monthly music column for Discover India, besides writing research-based and experiential travel pieces.-> Have written for portals such as Yourstory.com (entrepreneurship) and Woo (dating, relationships)- > Wrote a series of blogs and articles on music, travel, food, relationships, technology and culture for US and India-based startups.-> Content writing, SEO, video transcription, blogs for a few UK-based firms and services. Mostly involved in planning and creating engaging content for websites in the form of blogs. Show less

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  Times internet

  Sept 2015 - Dec 2015

  Senior copy editor

  Part of the What's Hot (www.whatshot.in) - formerly Times City - team that covers food, music, art, culture, nightlife and lifestyle. Besides writing feature articles on music and food across editions, I edit stories that come in from all 11 centres, apart from coordinating with various city managers and approving ideas. As national copy editor, I also pitch in with updating the website, handling social media and commissioning stories.You can find some of my articles here: http://www.whatshot.in/author/harini Show less

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  Burdaluxury

  Jan 2016 - Feb 2017

  Associate editor

  I write travel features and handle production for Discover India, the country's oldest travel magazine that boasts columnists such as Ruskin Bond, among others. My work also involves planning and commissioning articles and photographs, coordinating with contributors, copy editing and giving design inputs, handling social media and working on the website. Besides, I also take care of Selling World Travel, a well-known travel and trade magazine. I contribute ideas and articles to other magazines that are part of the group including Travel And Leisure, Asia Spa, Better Homes And Gardens and more. Show less

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  Self-employed

  Apr 2017 - Nov 2021

  Freelance journalist

  Have written articles for Travel and Leisure India and South Asia, Discover India, The Hindu Metroplus, Tripoto, Roads and Kingdoms, Lonely Planet India, Asia Spa, to name a few. Besides, I have edited books for publishing houses, created and edited website content and blogs, edited travel magazines, consulted with digital media agencies to brainstorm concepts, craft creative concept notes, social media posts, campaigns and engaging ads for brands. You can find some of my work at https://harinisriram.contently.com/ Show less

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  Enchanting travels

  Nov 2021 - Apr 2023

  Content marketing manager

  - Managing freelancers: hiring, mentoring, commissioning work and giving feedback- Copywriting - blogs, website content, newsletters, campaigns, social media, advertorials- Managing product content- Serve as editor for website content, blogs, content projects- Content ideation across platforms based on analytics and sales inputs - Writing and designing of newsletters, handling a variety of content projects - Handling social media- Coordination with sales, product and guest relation teams to ensure right positioning of products- Own website and newsletter content and design work across Enchanting Travels (USA), Hayes & Jarvis (UK) and support USTO brands Show less

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  Travelopia

  May 2023 - now

  Digital editor

  Content strategy for YMT Vacations: from developing strategy to creating a content calendar + writing and designing emails and social posts.I also manage YMT’s blogs, whether it’s coming up with fresh ideas, writing and designing blogs on Wordpress or revamping existing blogs to make them more engaging and relevant.In charge of website content and image updates including creation and design of new itineraries, destination pages, etc.Liaise with digital and product teams on various projects including editing and writing articles for the quarterly travel brochure. Show less