
Daniel Diebäcker
Bachelor Thesis

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About me
VP, Customer & Operational Excellence @ Serrala | M.Sc.
Education

Maastricht University
2012 - 2013Master of Science (M.Sc.) International Business / Supply Chain Management
Experience

Hugo Boss
Mar 2012 - Aug 2012Bachelor ThesisStrategic Business and Process Development

Maastricht University
Sept 2012 - Sept 2013Master Of ScienceSupply Chain Management

Amazon
Sept 2013 - Dec 2016Program Manager - EU External FulfillmentProcess and software improvements for Amazon’s external fulfillment (3PL) network across Europe.Strategic Program Management: Led cross-functional initiatives to expand Amazon’s 3PL network, supporting business growth and selection expansion.Stakeholder & KPI Management: Led roadmap planning, KPI reviews, and budget negotiations with external fulfillment partners, ensuring efficiency and scalability.ACES Deployment: Spearheaded the Amazon Customer Excellence System (ACES) rollout within EU External Fulfillment Operations to improve operational quality and consistency. Show less

Porsche Consulting
Jan 2017 - Nov 2019Senior ConsultantEfficiency and restructuring programs across customers from consumer goods, retail, and automotive industries in Europe, Africa, Asia, and North America.Project Leadership: Managed multinational project teams of Porsche consultants, external experts, and client executives to deliver high-impact business transformations.Operational Improvements: Designed and executed cost-reduction strategies, lean process optimizations, and restructuring initiatives under tight deadlines.Stakeholder Management: Advised C-level clients on strategic decision-making, ensuring measurable results and sustainable business improvements Show less

Serrala
Nov 2019 - nowVP, Customer & Operational ExcellenceLeading the Customer Success, Customer Experience, and Operational Excellence Teams at Serrala, driving customer satisfaction, operational efficiency, and business growth.Customer Success: Working closely with our Director of Customer Success, who coordinates our team across North America and EMEA to ensure customers maximize the value of our software through tailored engagement strategies, including free and paid success plans.Customer Experience: Driving end-to-end journey improvements, institutionalizing best practices, and addressing pain points to enhance retention and advocacy.Operational Excellence: Overseeing large-scale IT projects such as the successful migration to S/4HANA Public Cloud (2024) and the integration of GenAI-driven initiatives to enhance customer centricity and efficiency. Show less
Licenses & Certifications
- View certificate

Winning Team - Techfest Munich Hackathon 2016
UnternehmerTUM GmbH - View certificate

Winning Team - Hamburg Tourismus Smart Travel Hackathon
Hamburg Tourismus GmbhSept 2017
Languages
- enEnglish
- geGerman
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