Experience

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  India's international movement to unite nations

  Jul 2016 - Aug 2016

  Intern

  -Achieved in obtaining a national sponsorship deal with ‘ Linc ‘ pens for a year long duration.-Performed Cold calling and creation of leads and databases

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  In-memoria llp

  Dec 2016 - Feb 2017

  Business development intern

  -Worked on association deals with several hospitals , clinics , spas and gyms.-Successfully Acquired associations with Richfeel spa , mickey mehta , YFC gym and several others.

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  Ucid

  May 2019 - Jun 2019

  Intern

  Strategic Brand planning and content creation with a special focus on Moments of truth and its application to brands.-Worked on creating daily digital content and offline ideating for several brands such as Kotak , ICICI , JSW , Incred.-Succesfully pitched to and acquired a client account.-Worked on several roles from copywriting , creatives, client servicing to brand strategy-Performed Social media planning , scheduling and content creation for several brands across various online platforms (IIFL , VKL Spices , Tirma chocolates) Show less

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  Sony bbc earth

  Nov 2019 - Feb 2020

  Team leader

  -Conducted interactive BTL activities across 30 schools in Mumbai.-Led a dynamic team whose members/promoters changed every event-Business development for further events and BTL activities.

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  Concept communication ltd

  Nov 2020 - Dec 2021

  Account executive

  Worked on three brands:-Hyderabad Football Club, SBI & a cybersecurity startup.-Liaisoned with clients to understand the briefs, creation of content and deliverables as per the promotional strategy-Assisted in the creation of a launch strategy for the cybersecurity app-Developed a process to create cross-pollination of the content of HFC with other teams-Developed ideas to improve fan loyalty for HFC-Creation of Social media content calendars-Deep research on the brands and their environment-Execution of multiple SBI product launch campaigns and advertisements Show less

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  Four seasons hotels and resorts

  May 2022 - now

  -As a Marketing Executive, I primarily delivered go-to marketing strategies and managed social media, worked on performance marketing, and regularly led communications with external agencies.-Drove a 300% (Month on Month) increase in engagement rate, impressions, and reach organically for the social media page within 2 months.-Assisting with photo and video shoots including the direction and creation of mood boards.-Regular optimisation and hygiene checks of the website, online travel agent sites, and other online presence.-Briefing and managing communications with the creative agency for outlet promotional menus, event collaterals, etc.-Negotiations with vendors. Show less

  • Assistant Marketing Manager

    Jun 2024 - now

  • Marketing Executive

    May 2022 - Jun 2024