Michealina David

Experience

• 

  BusinessMirror - BMPlus

  Jan 2016 - Jan 2016

  Journalist

  Contribute and write stories for The Millennials and Digital Life section of the Broadsheet.

• 

  Philippine Canadian Inquirer

  Feb 2017 - Feb 2018

  News Writer

  Write and publish articles that cover Philippines News, World News, Canadian News, Business News, Tech News, and Feature Articles.

• 

  Preqin

  Aug 2018 - Nov 2022

  Analyze, classify, and deliver relevant and actionable financial news articles and press releases for European, American, and Asian Investors across asset classes. Ensure seamless collaboration and communication with the onshore team. Provides intelligence and information to our clients enabling them to make important financial decisions on investments and fundraising in alternative assets.

  • News Analyst

    Aug 2018 - Nov 2022

  • Web Researcher

    Aug 2018 - Mar 2019
• 

  Go! Salads

  Apr 2022 - Dec 2023

  Social Media Marketing Manager

  I was responsible for content planning, execution, and design, ensuring engaging and visually appealing posts across platforms. Developed and executed monthly promotional campaigns and posters, wrote compelling copy, and created detailed monthly analytics reports to assess performance. Managed community engagement to build brand loyalty and increase customer interaction at Go! Salads in the Philippines.

• 

  Clou Social

  Dec 2022 - Feb 2024

  Social Media Manager - Team Leader

  My responsibilities included planning and executing content, designing and editing visuals, and conducting trend and audience research to ensure relevance. I also took charge of creating branding, rebranding, and brand books to establish strong and cohesive brand identities. Additionally, I led weekly creative team meetings to discuss the latest trends, emerging social media developments, audience behavior insights, and innovative creative strategies.

• 

  GUS Education Philippines

  Apr 2024 - Feb 2025

  Brand Reputation Management Specialist

  As an Online Reputation Management Associate at GUS Education Philippines, I manage and protect the online reputation of our brands—higher educational institutions based in Berlin. My role involves fostering positive brand perception through strategic engagement, resolving issues across digital platforms, delivering monthly data reports to clients, and introducing new initiatives. I also collaborate closely with stakeholders to ensure alignment and effective communication.

• 

  Transnational Diversified Group

  Feb 2025 - now

  Social Media Manager (Supervisory Role)

  Leading Social Media for TDG Inc.'s Travel & Lifestyle division