Ben Smith

Experience

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  TSN - The Sports Network - Canada

  Jun 2012 - Jan 2018

  Freelance Archivist

  Locating important footage from sporting events and saving the footage so it can be located by Bell Media employees for future use. This job involves writing descriptions for footage in keywords and searchable terms so that users can find the footage in an optimal amount of time.

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  Slammin Media Inc.

  Nov 2016 - Jan 2017

  Creating social media and advertising content for various clients. Designing graphics and logos for marketing purposes. Assuring content is unique while also adhering to brand guidelines and best practices for print and digital advertising. Requiring a adept use of the following Adobe CC design softwares:- Illustrator- Photoshop- InDesign- After Effects Creating web optimized Social Media advertisements for various clients using Adobe Photoshop and Illustrator. Organizing digital assets so they can be easily located. Editing raw images to meet needs of clients.

  • Graphic Designer

    Jan 2017 - Jan 2017

  • Graphic Design Intern

    Nov 2016 - Jan 2017
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  TouchBistro

  Jan 2018 - Jan 2019

  Oversee the email campaign deployment cadence rules and restrictions across all multi-channel nurture programs. • Own database list uploads, data normalization & database segmentation. • Leverage explicit and implicit customer data to personalize the nurture email experience. • Support weekly, monthly, long-term reporting, and provide strategic recommendations based on performance for all email programs. • Improve all respective KPIs: open rate, deliverability, click rate, opt-out rate, conversion rate, revenue, as well as specific business goals pertaining to individual email campaigns and nurture programs. • Plan, Execute and Measure experiments and conversion tests, including A/B tests and multivariate tests, to improve engagement rates and optimize email campaign results. • Monitor all email deliverability, subscription management and compliance with opt-in laws and regulations (CASL/ CAN-SPAM/ GDPR). • Plan and Execute email campaigns including the creation of landing pages and tracking implementation. Exibir menos

  • Marketing Operations Manager

    Jan 2019 - Jan 2019

  • Marketing Operations Specialist

    Jan 2018 - Jan 2019
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  Flybits

  Jan 2019 - Jan 2021

  Marketing Operations Manager

  - Build and own marketing reporting as it relates to revenue, pipeline, lead generation, and website behaviour. - Establish and maintain a reporting infrastructure that ties revenue and pipeline back to marketing initiatives.- Build out reporting at the account level, ensuring that account activities are tracked and scored, providing holistic insights on the accounts in addition to their associated contacts.- Implement goal and event tracking on the company website using Google Tag Manager. - Plan, build, execute, and report on all demand generation campaigns.- Own all automated email marketing and nurture initiatives. Exibir menos

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  PatSnap

  Jan 2021 - Jan 2022

  ● Managing a Lead Management Specialist to ensure leads sourced by marketing arepromptly routed and worked by SDR (Sales Development Representative) teams.● Own lead scoring strategy and execution through HubSpot.● Own reporting for marketing that is shared with senior leadership. This includes lead,pipeline, and marketing-sourced revenue metrics.● Implement lead response time metrics and SLAs to ensure accountability betweenmarketing lead quality and SDR response time.● Own backend processes for marketing campaign execution. This includes emails, leadrouting, alerts, reporting, and cross-platform integrations.● Advisor for marketing team on performance of current and past campaigns, guidingdecisions for leadership on where to focus our marketing spend and efforts. Exibir menos ● Collaboration with SDR teams to ensure leads are routed and worked efficiently.● Document processes for lead flow, assignment, and sourcing along with other processesthat relate to marketing automation and reporting.● Built automation to improve data quality and workflow for SDRs. Examples includeauto-populating company size, automated lead routing, and alerts for lead engagement.Additionally, updating forms to have picklist fields where possible to improve leadsegmentation.● Implemented reporting infrastructure to accurately attribute marketing-sourced revenue.● Built out dashboards to inform on performances of demo forms, webinars, downloadablecontent, and campaign influence on ACV.● Implemented reporting for SDR Managers on unactioned marketing leads. This enablesSDRs to spend more time working leads and less time sorting through data.● Optimized email marketing for better segmentation and improved deliverability. Exibir menos

  • Senior Marketing Operations Manager

    Jul 2022 - Jan 2022

  • Marketing Automation and Operations Manager

    Jan 2021 - Jul 2022
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  G Adventures

  Jan 2022 - Jan 2024

  Manager, Marketing Automation

  - Manage marketing automation team responsible for email deployment to agents and consumers, lead nurturing, and MarTech integrations.- Ensure email marketing campaigns are efficient, effective, and contribute to the company's overall success.- Improve segmentation and increase engagement with new subscribers and past travelers by managing nurture streams and lead scoring in Marketo.- Integrate Marketo with other tools in the MarTech stack using Zapier and webhooks.- Provide regional teams with performance insights on email marketing and nurture campaigns, as well as recommendations to optimize conversion rates. Exibir menos

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  Ben Smith Marketing Operations

  Jan 2024 - Jan 2025

  Marketing and Revenue Operations Consultant

  Ben Smith Marketing Operations is my practice where I help companies maximize ROI from their Marketing Automation Platforms (MAPs) and CRM systems. The projects I specialize in include:· Improving marketing email performance (deliverability, click / open rates, and impact on revenue)· Audience segmentation and data hygiene· Lead scoring that provides value to marketing and sales development teams· Lead routing and process automation· Email nurture strategy and development· Revenue and marketing attribution reporting· Strategic guidance on commercial email and data protection laws (CAN-SPAM, CASL, GDPR, etc.) Exibir menos

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  Aurora Expeditions

  Jan 2025 - now

  Lifecycle Marketing Manager