
Thanakharn Juntima
General Manager and Marketing

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About me
Digital Lending Product Manager and Customer Experience | World Business Group Division at KASIKORNBANK
Education

Chulalongkorn University
2006 - 2009Bachelor of Arts - BA Thai Language and Literature 3.38
Chulalongkorn University
2010 - 2012Master of Arts - MA Thai Language and Literature 3.65
Experience

Bookmoby co., ltd
Sept 2012 - Sept 2014General Manager and Marketing• Sales and Marketing: Develop and execute creative marketing strategies to increase sales and revenue for the company through content marketing and marketing campaigns, including advertising, promotions and events. • Business Development: Identify and pursue new business opportunities through market research, networking, and other means. Build and maintain relationships with key stakeholders, including customers, partners, vendors and distributors.• Data Analysis: Collect and analyze market data to identify trends and opportunities for growth.• Inventory Management: Oversee inventory management processes, including ordering, stocking, and replenishment.• Team Management: Lead and manage a team including set performance goals and provide coaching and feedback to ensure team members reach their targets. Show less

Chaichai Books
Feb 2015 - May 2019Co-FounderChaichai Books, a small publishing house for translated literary works, so my role involves to;• Manage the editorial processes, including commissioning translations, editing manuscripts and proofreading.• Launch products to market and oversee book production and distribution.• Develop and implement sales and marketing strategies to promote Chaichai Books through online platforms, including social media, email marketing, and online advertising.• Collaborate with designers and web developers to create engaging marketing materials, such as book trailers and website content.• Cultivate relationships with key stakeholders, such as authors, translators and literary agents, to acquire and promote high-quality literary works. Show less

Day Poets
Nov 2016 - Mar 2018• Managed the entire digital media landscape for the company, including social media platforms and website for a day magazine, a day BULLETIN and THE MOMENTUM.• Work closely with sales and marketing teams to design a digital media strategy and business development for platform and content improvement to meet customer needs and goes with the trends that change quickly • Edited digital content and wrote articles/interview for a day BULLETIN for both of online and print platform relies on the digital marketing strategies including SEO and SEM marketing.• Responsible for all social media channels to achieve business goals, including accelerate brand awareness and increasing the amount of participation for reaches and engagement.
Digital Media Manager
May 2017 - Mar 2018Digital Content Editor
Nov 2016 - Apr 2017

NIMBUS BANGKOK
Apr 2018 - Jan 2019Digital Marketing Manager• Developed and executed digital strategies to increase brand awareness and drive lead generation.• Managed content and social media platforms to optimize the customer experience across multiple business area.• Utilized presentation skills to communicate digital strategies to stakeholders.• Create activities to promote other brand images. regardless of any form.

Kasikorn Research Center Co., Ltd.
Feb 2019 - Jun 2019Senior Researcher• Collaborate with other specialist members to provide insightful and timely business articles for the company's customers.• Utilized storytelling techniques to communicate and disseminate research via digital media to target audiences.

KASIKORNBANK
Jul 2019 - nowIn 2021, the World Business Group Division of KASIKORNBANK adopted agile methodologies, and I was tasked with establishing both the agile mindset and way of working within the organization. Specifically, I:• Set up the Agile methodology for the division to improve business performance.• Coordinated cross-functional teams and managed projects using Agile methodologies to achieve targeted objectives and key results (OKRs) for AEC business strategies (Cambodia), including Salary Advance Loan, Internet Banking, Transactional Banking, LLC, and TDI.• Contributed to various strategic business initiatives aimed at improving company performance. Show less Overall, my contributions helped strengthen KASIKORNBANK's position as a leading employer in the industry.• Creatively developed employer branding content and communicated the K-culture and employee value proposition through various digital channels aka “KASIKORN Career” Facebook page. • Designed and managed high-quality employee engagement campaigns for people learning and development activities to increase employee satisfaction and growth through “KONNECT+” Line Official ID, which served as a platform for internal communication for 20K employees. • Initiated the "Klasssi" E-learning platform to encourage internal and external individuals to engage in continuous self-improvement and promote a growth mindset.• Organize and facilitate "Possibilities Awards", as a team member, an internal hackathon program competition for KBank employees from various departments to generate new ideas and win awards for executing business strategies and improvements in the organization. Show less
Digital High Yield Lending (UM)
Jun 2022 - nowDigital High Yield Lending (AUM)
Jan 2022 - May 2022World Business Strategist
Jul 2021 - Dec 2021People and Capabilities Acceleration Specialist
Jul 2019 - Jun 2021
Licenses & Certifications

Scrum Master Certified (SMC)
LEARNING AND DEVELOPMENT (THAILAND) Co., Ltd.Dec 2021
PRACTICAL DATA VISUALIZATION WORKSHOP
Boonme LabSept 2017
BANGKOK CREATIVE WRITING WORKSHOP
Bangkok Art and Culture CentreJul 2012
FACEBOOK ADVERTISING
Digital Tips AcademySept 2018
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