Theo Katrivanos

Experience

• 

  Brightsparks Recruitment Ltd

  Oct 2012 - Mar 2014

  Hospitality
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  Socialab

  Jul 2014 - Dec 2014

  Account Executive

  SEOKeyword research.On page optimization. Familiar with SEO and Backlink tools such as: Moz, Ahrefs, Seomastering, Web Master Tools, Visibility.On page and off page competition analysis.Website research for linkbuilding purposes.Website analysis and evaluation (Domain Authority, Page Rank, URL Rank, Referring Domains).CMS UserFamiliar with Netvolution, Wordpress and others.SEMFamiliar with Google Adwords and Google Analytics.Generate custom reports for Adwords campaigns.Project Manager - Digital PRWebsite contacting.Digital display.Getting advertorial offers.Media planning and buying.Account executiveManaging accounts for digital display advertising campaigns. Show less

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  PlusMore360 Communication

  May 2015 - Aug 2015

  Sponsoring

  SponsoringSponsor Database CreationSponsor Contacting and CommunicationSocial Media ExecutiveContent creation for Plus More 360 Facebook and Instagram accountsIncrease Engagement, Awareness and LoyaltyCompany Presentation creationSetting - Up Client and Sponsor PresentationsClient Communication and PREvent Organising and PlanningGuest List Organisation and CommunicationOn - Site Arrangements and Hosting

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  BaaS

  Mar 2016 - Nov 2024

  * Lead the development of our marketing plans working closely with clients, management, content & creative teams to create an effective and efficient marketing strategy focused on growing audiences for our products and services.* Oversee the strategic and tactical execution of marketing campaigns.* Collaborate with the Media buying team to uncover insights and strategies to develop and implement marketing and branding strategies for our clients.* Understand key marketing performance metrics to provide market research, forecasts, competitive analyses & campaign results to translate results into actionable insights.* Manage performance for 40+ multinational accounts in various countries.* Strategy Planning and Performance Advertising on various digital platforms including:Meta / Google / LinkedIn / X / DV360 / Snapchat / TikTok* Advertising Strategy planning and Predictions development.* Implementation of the media and advertising strategy plans by creating ads on the above platforms. * Examine the ongoing progress of the ads and optimise for maximum result delivery.* Analyse the outcome of an advertising campaign and Report to clients.Other responsibilities:Account ManagementMeeting with clients / Customer Relations Show less

  • ​Performance Advertising Director

    Jan 2019 - Nov 2024

  • Performance Media & Digital Optimization Manager

    Mar 2016 - Dec 2018
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  UM Greece

  Dec 2024 - now

  Digital Supervisor