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Catherine Amalraj

Catherine Amalraj

Data Analyst-II (SAS)

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location of Catherine AmalrajNew York City Metropolitan Area

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  • Timeline

  • About me

    CRM Marketing Data Manager l Data Analytics l Certified SAS Programmer l Database Marketing (UNICA / Alterian)

  • Education

    • California State University-Los Angeles

      2000 - 2002
      Masters in Computer Information Systems(MIS) Masters in Computer Information Systems(MIS)

    • Montclair State University

      2003 - 2005
      Masters in Computer Science /Applied statistics Masters in Computer Science /Applied statistics

    • Montclair State University

      2019 - 2025
      Master of Science - MS Statistics

    • Rutgers Graduate School of Education

      2015 - 2015
      Mini MBA - Digital Marketing Mini MBA - Digital Marketing

  • Experience

    • Progressive Insurance

      May 2005 - Mar 2006
      Data Analyst-II (SAS)

    • Wyndham Worldwide

      Mar 2006 - Jul 2016
      CRM Manager , Database Marketing (UNICA)

      Manager – Database MarketingWyndham Destination Network (RCI), Parsippany, NJFeb 2011- Jul 2016•Managed a team of 6 database marketing analysts, responsible for the timely execution and delivery of marketing campaigns and marketing projects.•Developed building blocks in the UNICA tool to standardize data pull for campaigns and improve efficiency and reduce error.•Trained the DBM team on the use of the Building Blocks and perfected it through User testing (UAT).•Provided Day to Day Technical support for the DBM Analysts to keep campaign production moving smoothly in UNICA.•Key contributor to several high impact marketing projects like Smart blocks, Sunday Sky personalized video marketing, Dynamic and Segmented Offer campaigns etc.•Lead contact for Database Marketing on several IT and Business projects like MOOR 2015, Account Alerts, Deposit Restore, Ongoing search, Flexible Booking etc.•Main contact for all communication between the Marketing managers and Database Analyst.•Hired and Trained consultant resources for the DBM team.•Initiated and managed an offshore team in India - HANSA.-Other Wyndham Data Analytics ExperienceSenior Database Marketing Analyst (SAS) Wyndham Destination Network (RCI), Parsippany, NJ2008- 2011Revenue Management Analyst (SAS)Wyndham Destination Network (RCI), Parsippany, NJ2006- 2008 Show less

    • ConvaTec

      Jul 2016 - Feb 2018
      Senior Manager , Data Analytics (SAS)

      •Solely responsible for the introduction and implementation of the cloud based (AWS) SAS data infrastructure for the Company. •Led the standardization and automation of data processes and reporting around compliance and external vendor marketing.•Led many of the data insights exploration relating to internal ConvaTec data and external data like IMS. •Managed the SAS budget and the external SAS partner relationships.

    • Wyndham Destinations

      Apr 2018 - Mar 2020
      SAS Consultant

    • Montclair State University

      Sept 2019 - Mar 2020
      Graduate Student - M.S in Statistics

    • CVS Health

      Jul 2020 - Nov 2020
      SAS Application Developer

    • Blue Cross Blue Shield of Massachusetts

      Mar 2022 - now
      Analytics and Reporting Manager

  • Licenses & Certifications

    • SAS Certified Base Programmer for SAS 9 (CBP)

      SAS
      Oct 2021

    • SAS Certified Specialist: Base Programming Using SAS 9.4

      SAS
      Oct 2021
      View certificate certificate