Suman Sengupta

Experience

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  Olcademy

  Apr 2018 - Jun 2018

  Business Strategy Intern

  Olcademy is an e-learning platform connecting independent educators with students.This internship introduced me to the world of business and helped me discover my passion for startups and realize my strong aptitude for marketing and strategy.● First intern to join the co-founding team● Performed market research● Identified Target Users and crafted User Personas● Assisted in Competitor Research● Assisted in Pricing & GTM strategy● Promoted to Content Team Lead within 2 months ● Led a team of 10+ members (Writers + Graphic Designers) to deliver 100+ marketing creatives (articles + visuals) Show less

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  J D Jones

  Nov 2018 - Nov 2019

  J. D. Jones is an OEM, producing sealing solutions for industrial valves.Joined as Marketing Intern, later employed as Marketing Executive.A month after joining as Marketing Intern, I suggested implementing digital marketing for lead generation and nurture. I pitched a detailed digital marketing strategy to the Managing Director, who approved the plan and gave me responsibility for execution.Tech Stack: LinkedIn Sales Navigator, UberSuggest, Google AdWords, Google Analytics, Canva● Digital Marketing - On-Page SEO, Link Building, LinkedIn Sales Navigator, Website UI/UX● SEM - Google Adwords, LinkedIn Ads, Custom ads on Magazines● Social Media Marketing & Lead generation - Managing Company page and Lead Generation Funnel using LinkedIn Sales Navigator● Digital Branding - Graphic Design, Business Presentation design, Marketing materials design ● Assisted in Market Analysis & Strategy Show less

  • Digital Marketing Executive

    Jul 2019 - Nov 2019

  • Digital Marketing Intern

    Nov 2018 - Jun 2019
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  Allysk

  Jun 2019 - May 2020

  Founder

  Allysk was a non-profit youth initiative that started with a mission to generate awareness about the Psychology of Healthy Relationship Building in the student community.Allysk was a passion project that gave me a wonderful experience of founding an initiative, understanding the youth community, launch strategies, team-building, management, and my first ever failure experience with startups.Tech Stack: JotForm, Flock, Google Forms, WordPress, Canva● Developed a 5 Step Self-Learning Program about the Psychology of Healthy Relationship Building, with deep, research-based questions/tasks to enable participants to discover their biases towards relationships and to empower themselves with the correct mindset for healthy relationship building● 300+ participants divided into 6 cohorts took part over a period of 11 months in the 1 Month-long Virtual Program with a satisfaction rate of 100%● Build and grew a team of 27 volunteers across different departments to help make the project a success● Failed to launch a subsidiary media business due to lack of resources Show less

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  Local Businesses

  Dec 2019 - Feb 2020

  Digital Marketing Specialist

  Helped a couple of local businesses by setting up their first digital marketing presence.

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  TheAwesomeSoul.com

  Jun 2020 - Jan 2021

  Founder & Blogger

  The Awesome Soul is a mental health & self-care blog that started as a test project to learn more about content marketing to empower people with well-researched articles on improving mental health and defining the scientific nature of self-care.I started The Awesome Soul, more as a spin-off of my failed attempt at building the media subsidiary for Allysk.Tech Stack: WordPress, RankMath SEO, Pinterest, ConvertKit, Canva, Google Analytics, Google Search Console● Wrote 70+ articles on topics related to Health & Wellness ● Developed a non-official working definition of 'Self-Care' which received 2K+ social media shares● Learned Pinterest Marketing and grew traffic from 0 to 15K/month in 6 Months (Lifetime traffic- 75K) Show less

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  Zoconut

  Apr 2021 - Feb 2022

  Digital Marketing (Marketing Operations + CRM + Content Marketing)
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  Zextras

  Mar 2022 - now

  Marketing Automation & CRM Specialist (Marketing Operations + CRM + Marketing Analytics)