S. M. Simon Choo

Experience

• 

  Leadmont Development Sdn Bhd

  Jul 2014 - Jun 2015

  Junior Executive

  Responsible for the project – One Sultan Ismail(ad hoc projects – CentreStage and Selayang Star City)• Responsible for marketing and promotional activities by liaising with suppliers and agencies for events and roadshows.• Assisted in sales enquiries, events and roadshows including sales pitching and lead registrations.• Conducted primary and secondary researches on commercial and residential properties primarily in Kuala Lumpur City Centre area.• Presented research and analysis materials to the management by drafting meaningful insights.• Administrative & ad-hoc tasks. Show less

• 

  Wealth-X

  Jul 2015 - Jun 2016

  Research Analyst

  • Produced dossiers on Ultra High Net Worth Individual (UHNWI) for China, Taiwan, Hong Kong, Macau, Malaysia, Singapore, Canada and US regions.• Analyzed financial statements and valuations of individuals and companies including shares, stocks, dividends, salaries and compensations.• Evaluated the worth of a range of assets including businesses, real estates, intellectual properties, securities and private collections.• Actively involved in seasonal projects such as CSR programs (Shephard's Centre Foundation) and team boot camps. Show less

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  CREST BUILDER HOLDINGS BERHAD

  Jul 2016 - Oct 2018

  Marketing Executive

  Responsible for the projects – Latitud8 and The Greens(Ad-hoc projects – Elevat8 and Alam Sanjung)• Events & Activities: Run marketing and promotional activities by coordinating with suppliers & agencies to ensure smooth execution for exhibitions, events or roadshows. **In charge person for the coordination and execution a 300-people Two-Riffic Bonanza Grand Draw event for The Greens; and a 100-people Raya Open House with Prasarana event for Latitud8.• Advertising & Branding: Coordinate with outdoor and online advertisers to launch advertisements, billboards, buntings, brochures, and direct mailers, and measure each of the channel’s effectiveness.• Marketing Planning: Assist in drafting & planning yearly and quarterly marketing spending, activities and promotions for various projects from the budgets given by management.• Developer Licensing: Manage the renewal and submission of Advertising Permit & Developer License (APDL) and National Property Information Centre (NAPIC) reports to authorities & government departments.• Research & Analysis: Conduct market studies and analysis on current property trends, house types, built up sizes, promotions, pricing, and sales velocity for the betterment of positioning projects.• Investor Relation: Preparation and design presentation proposals to propose new ideas to management, such as Co-Working Space and Rooftop Lounge proposals.• Social Media: Assist in corporate social media accounts – Facebook and Instagram of each project in terms of copywriting & visual contents (possess a camera).• Sales: Experience in property sales, as well as liaising with bankers and lawyers on the execution of Sales & Purchase Agreement (SPA) and Loan Agreement.• Operation: Basic knowledge in IFCA. Show less

• 

  GAMUDA LAND

  Oct 2018 - Apr 2021

  Senior Executive - Strategic Marketing (Central)

  1. Market Intelligence • Land Banking: Recommend land purchases & development planning from demand & supply, marketability, CAGR & yields, value & positioning, land price & GDV feasibility, socio-economics & policies. • Customer Database: Determine target markets, demographic profiling, and pick up buying behaviours, loan issues & sales projections using Tableau / Power BI. • Competitors & Strategies: Develop case studies to re-strategize stagnations over available budgets / conditions. • Product Reviews: Identify competitors masterplanning, component mix, placemaking, product, pricing & promotional strategies, future developments with local transaction trends. • Market Reviews: Deep dive into NAPIC & JPPH reports to analyse overhang & unsold, launch & market performance, existing & incoming supply to compare with internal data.2. Group Marketing • Financial Solutions: Lead at calculations & feasibility to support financing to purchasers: 100% financing, differential sum asssistance, credit card interests, subsidies for under-construction / completed home loans & financing for second properties. • Marketing Schemes: Develop group packages, as well as their mechanisms, incentive letters, FAQs and T&Cs. • Campaigns Monitoring: Generate reports on latest campaigns & mechanisms offered by competitors. • Partnerships & Collaborations: On-going exploration & initiation of marketing partnerships with collaborators from various sectors. • External Operation: Relationship management with valuers & bankers in terms of property valuations & bank products.3. CRM • Corporate Partnership Program • Database Management & EDM4. Branding & Communications • Platforms: Website & Social Media • Advertising: Digital & OOH • Marketing Collateral & Content5. Extra-Curricular • Floor Warden: First aid- & CPR-trained and responsible for emergency & situational management, and COVID-19. Show less

• 

  Tropicana Corporation Berhad

  Apr 2021 - Sept 2021

  Assistant Manager, Real Estate & Business Development

  - Land Acquisition- Asset Management

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  GAMUDA LAND

  Oct 2021 - now

  Silicon Island (Penang)- Market research & product analyses- Feasibility studies & basic cashflow- Plot / product planning- Political, economical & market studiesKlang Valley (Twentyfive.7, Gamuda Cove, Gamuda Gardens, Jade Hills)- Township planning & offering studies- Product launch & sensitivity analyses- Loan, DSR, application & rejection analyses- Demographic & income analyses- Customers & buying behaviour analysesCommercial Real Estate- Educational institute, business model, school fees, rental,& land studies (primary - tertiary)- Hotel, business model, occupancy rate, ADR & land studies (3 star - 5 star)International (Vietnam, Australia, United Kingdom)- Data analysis- Data consolidation- Power BI creator for business intelligenceGroup Digitization- Assist in streamlining data platforms and A.I. services across departments Show less

  • Manager, Niche Development & Partnership

    Aug 2024 - now

  • Manager, Market Intelligence

    Oct 2021 - Aug 2024