Matt Boseley

Experience

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  SCA - Hygiene and Forest Products Company

  Jan 1997 - Jan 1999

  Business placement
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  Ecclesiastical Insurance Group

  Aug 2006 - May 2014

  Heading up a large team of marketing professionals, devising integrated marketing communication programmes & campaigns relevant to target audiences, using traditional and digital marketing.All of this is done with a keen focus on budget, maximising ROI & instilling commercial and creative thinking within the team.Whilst doing this, I develop digital and online communication channels as an integral part of campaigns ensuring optimum mix & building digital marketing expertise across the team, overseeing web development to ensure smooth implementation of new online products, services, and website functionality through close liaison with the relevant commercial and technical teams.The team of digital specialists are key to the implementation of digital campaigns, including, SEO, PPC and Social. Key to this is managing and monitoring impact and effectiveness of all digital activity – specifically SEO, PPC and Social media. Show less Manage the development of the core Ecclesiastical websites and support other company websites, ensuring adherence with brand values and visual identity, including: - Strategic planning for web enabling the business - Development of strategy and execution of online promotion of websites through SEO, PPC, Social Media and affiliated sales - Design, visual layout, customer journey, User experience, CTAs and site mapping - Development and execution of email marketing for B2B and B2C customersDuring my time I implemented full end to end B2C quote and buy ecommerce solution, resulting in 80% of sales online, delivered a successful B2B web enablement program which now results in 70% of Ecclesiastical’s premium income being delivered online. This system has been voted the 4th best insurers own e-trading platform by Brokers via Insurance Times in 2012.I also ensured smooth implementation of new online products, services, Social media implementations and website functionality through close liaison with the relevant commercial and technical teams. I produced annual web development marketing strategies in line with company, divisional and product objectives. Set and manage budget throughout the year. This is all achieved by manage the motivation, development and performance of staff to ensure the delivery of a high standard and efficient service and the achievement of department goals. Show less

  • Head of Marketing Communications

    Nov 2012 - May 2014

  • Head Of Digital

    Aug 2006 - Nov 2012
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  Lampshade Marketing

  Jun 2010 - Feb 2019

  Managing Director

  Managing Director at Lampshade Marketing, a fresh Marketing agency, specialising in Content managed website design and development, Business strategy development, Natural search engine optimisation, Pay per click advertising, Social media and Email marketing.

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  Mike Burton Group Limited

  Jun 2014 - now

  Responsible for a growing marketing team who develop, create and deliver effective and industry-leading campaigns and communications to support the delivery of all sales and financial targets. The role involves the creation and implementation of strategic marketing, communications and digital plans for The Mike Burton Group, including: - Market research, analysis, and target audience - Digital and e-commerce development - Customer Relationship Management - Brand and Product Marketing - Partnerships - Content and Social Media - Public Relations Key Achievements- Record sales for 2017 tour, 70% more than in 2013- Able to attribute 67% of sales directly to marketing spend- Recorded all sales while saving 32% of the budget allocatedAs well as delivering innovative, creative campaigns, the development of the team is key, and includes - Effective management of the team to ensure delivery and financial targets are achieved across all projects - Managing, coaching and inspiring the team to ensure effective and timely delivery of all aspects of marketing, communications, content and digital - Manage relationships with suppliers as appropriate, ensuring delivery within budget and driving continuous improvement developmentIn addition, to the above, a key part of the role includes participating in the strategic operation of the business by being part of the senior management team, providing accurate and timely management and financial information and reports, to the Operating Board. Show less

  • Director of Commercial

    Jul 2020 - now

  • Senior Marketing Manager

    Jun 2014 - Jul 2020
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  Mike Burton Corporate Hospitality

  Jun 2014 - Jul 2019

  Senior Marketing Manager

  Responsible for a growing marketing team who develop, create and deliver effective and industry-leading campaigns and communications to support the delivery of all sales and financial targets. The role involves the creation and implementation of strategic marketing, communications and digital plans for Mike Burton Corporate Hospitality, including: - Market research, analysis, and target audience - Digital and e-commerce development - Customer Relationship Management - Brand and Product Marketing - Partnerships - Content and Social Media - Public Relations As well as delivering innovative, creative campaigns, the development of the team is key, and includes - Effective management of the team to ensure delivery and financial targets are achieved across all projects - Managing, coaching and inspiring the team to ensure effective and timely delivery of all aspects of marketing, communications, content and digital - Manage relationships with suppliers as appropriate, ensuring delivery within budget and driving continuous improvement developmentIn addition, to the above, a key part of the role includes participating in the strategic operation of the business by being part of the senior management team, providing accurate and timely management and financial information and reports, to the Operating Board. Show less

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  England Rugby Travel

  Jun 2014 - now

  Responsible for a growing marketing team who develop, create and deliver effective and industry-leading campaigns and communications to support the delivery of all sales and financial targets. The role involves the creation and implementation of strategic marketing, communications and digital plans for the England Rugby Travel, including: - Market research, analysis, and target audience - Digital and e-commerce development - Customer Relationship Management - Brand and Product Marketing - Partnerships - Content and Social Media - Public Relations As well as delivering innovative, creative campaigns, the development of the team is key, and includes - Effective management of the team to ensure delivery and financial targets are achieved across all projects - Managing, coaching and inspiring the team to ensure effective and timely delivery of all aspects of marketing, communications, content and digital - Manage relationships with suppliers as appropriate, ensuring delivery within budget and driving continuous improvement developmentIn addition, to the above, a key part of the role includes participating in the strategic operation of the business by being part of the senior management team, providing accurate and timely management and financial information and reports, to the Operating Board. Show less

  • Director of Commercial

    Jul 2020 - now

  • Senior Marketing Manager

    Jun 2014 - Jul 2020
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  The British & Irish Lions

  Jun 2014 - now

  Responsible for a growing marketing team who develop, create and deliver effective and industry-leading campaigns and communications to support the delivery of all sales and financial targets. The role involves the creation and implementation of strategic marketing, communications and digital plans for Lions Rugby Travel, including: - Market research, analysis, and target audience - Digital and e-commerce development - Customer Relationship Management - Brand and Product Marketing - Partnerships - Content and Social Media - Public Relations Key Achievements- Record sales for 2017 tour, 70% more than in 2013- Able to attribute 67% of sales directly to marketing spend- Recorded all sales while saving 32% of the budget allocatedAs well as delivering innovative, creative campaigns, the development of the team is key, and includes - Effective management of the team to ensure delivery and financial targets are achieved across all projects - Managing, coaching and inspiring the team to ensure effective and timely delivery of all aspects of marketing, communications, content and digital - Manage relationships with suppliers as appropriate, ensuring delivery within budget and driving continuous improvement developmentIn addition, to the above, a key part of the role includes participating in the strategic operation of the business by being part of the senior management team, providing accurate and timely management and financial information and reports, to the Operating Board. Show less

  • Director of Commercial

    Jul 2020 - now

  • Senior Marketing Manager - Marketing, Communications and Digital

    Jun 2014 - Jul 2020
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  Team GB Live

  Jul 2017 - Jul 2020

  Senior Marketing Manager

  Responsible for a growing marketing team who develop, create and deliver effective and industry-leading campaigns and communications to support the delivery of all sales and financial targets. The role involves the creation and implementation of strategic marketing, communications and digital plans for the Team GB Live, including: - Market research, analysis, and target audience - Digital and e-commerce development - Customer Relationship Management - Brand and Product Marketing - Partnerships - Content and Social Media - Public Relations As well as delivering innovative, creative campaigns, the development of the team is key, and includes - Effective management of the team to ensure delivery and financial targets are achieved across all projects - Managing, coaching and inspiring the team to ensure effective and timely delivery of all aspects of marketing, communications, content and digital - Manage relationships with suppliers as appropriate, ensuring delivery within budget and driving continuous improvement developmentIn addition, to the above, a key part of the role includes participating in the strategic operation of the business by being part of the senior management team, providing accurate and timely management and financial information and reports, to the Operating Board. Show less

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  Team GB

  Jul 2020 - Feb 2023

  Director of Marketing and Product

  Responsible for the creation, planning and implementation of the marketing and product strategies for Team GB Live travel programme.Successful delivery of relevant marketing and product strategies that drive enhanced revenue generation for the projects, and the growth of core, and new, consumers, and identifying key roadmaps that lead to the achievement of the company vision.

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  The Open

  Feb 2025 - now

  Director of Commercial - The Open Experiences, Destination Packages

  Responsible for leading the commercial, product and sales across The Open Experiences, Destination Packages. This includes setting strategy, putting in place the right objectives, measurements, and ultimately being accountable for achieving targets and overall successful delivery in these areas of the organisation.Ensure achievement of all targets as well as business growth through new sales whilst nurturing existing accounts and partners, and playing a role in the wider growth of the organisation in terms of business development. Show less