Fatima Farinha

Experience

• 

  Parmalat Mocambique

  Dec 2010 - Sept 2013

  Key Account Manager

  General Sales• Control and attendance of repositories in the various points of sale• Customer, sales and control of customer orders• Collection of payments from customers and frequent visits to better control and visibility of the product• Analyze the competitive market in terms of new products, brands and price• Event organization• Assist in marketing campaigns, equipment and advertising• Weekly reports on markets and competitors

• 

  Nestle Mocambique

  Oct 2013 - now

  Channel Category Sales Development Manager -Cullinary

  • Drive integrated commercial planning process and ensure alignment between marketing and sales• Define channel portfolio strategy• Define channel strategy• Develop channel category plan• Identify shopper research requirements• Manage aggregated activity planning• Target setting• Actively participate in consensus demand planning process• Trade terms and conditions• Formulate opportunities into strategies and build tactics for each defined strategy• Actively work with functional experts ( pricing MGR ) to determine pop tactics• Provide channel and shopper specific input & process• Support sales team by providing fact based selling stories and associated material• Monitor and evaluate channel performance• Develop trade terms and conditions structure• Develop and communicate merchandising guidelines Show less

• 

  Sumol+Compal Moçambique

  Apr 2017 - now

  Marketing Manager