Dave Gladwin

Experience

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  General Datacomm

  Jan 1985 - Jan 1989

  Software Project Leader

  X.25 gateway project

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  Newbridge Networks

  Jan 1989 - Jan 1996

  Product Manager

  Managing the development programme for the software elements for a Interactive Voice Response system (IVR).

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  BICC Networks Systems

  Mar 1989 - Oct 1989

  Project Manager

  Data Network installation planning.

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  Vienna Systems

  Sept 1996 - Jun 1999

  Technical Services Director

  For the first 7months I worked in the Canadian office providing support services to sales and marketing. In 1997 I returned to the UK to continue to create the support side of the organisation.I was responsible for European technical support and training. This covers pre and post sales support activities, the group assisted sales teams and distribution channels in pre sales qualifications and demonstrations. We also provided installation and support for our customers, and training on our products.My role included elements of sales, marketing and product management. I regularly attended conferences, seminars and speaking engagements in Europe, speaking on Voice over IP topics. I attended initial customer meetings to provide corporate presentations, overviews of product road maps and technical qualification. This process was often carried out on behalf of our channels. Show less

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  Nokia

  Jun 1999 - Nov 2000

  System Marketing Manager

  Initially I continued to be responsible for the information transfer for the VoIP products following Nokia's acquisition of Vienna systems.I later worked in the wireless data systems group based in Peterborough responsible for WAP, SMS and other data related technologies. I supported the account teams in customer meetings and provided an information flow between the product lines and the account teams.

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  Newport Networks

  Nov 2000 - Jul 2008

  VP Product Marketing

  Developed multi-level e-marketing strategy and oversaw implementation involving the company website, extranet and intranet. Managed marketing communications, public relations and events. Oversaw site content development. Conducted analysis of site statistics and adjusted e-marketing strategy to improve results. Orchestrated creation and distribution of customer newsletters as well as other sales promotion tools, including data sheets, application notes, news releases and white papers. Managed PR agency relationships, working closely with key contacts to develop and implement PR campaigns with elements such as press interviews, analyst briefings and Chief Executive Officer articles. Coordinated all aspects of trade show participation. Managed the brand, ensuring consistency. Provided sales tools that simplified complex product quotations, allowing sales staff to respond more quickly. Show less

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  The Ideas Forge

  Jan 2008 - Jan 2011

  Marketing Consultant

  Integrated marketing campaigns, traditional and online marketing channels, web site design, web site development, SEO, SEM, PPC, Social Media, Online strategy, advertising in print and online, graphic design, display materials, marketing services.

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  Royal HaskoningDHV UK

  Jan 2010 - Aug 2014

  Marketing Campaign Manager

  PR campaigns, campaign management, literature production, article creation and placement, online marketing, social media, graphics and video. Management of external agencies and contractors. Strategic guidance on website and online marketing. Content Production Team Manager.

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  CIT technology

  Aug 2014 - Apr 2015

  Marketing Manager

  Building a detailed marketing strategy to expand CIT into new market areas.Building an online presence through social media.Following on from the re-launch and re-focus of the company with new brand image and positioning I am now working on content marketing based on applications.

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  XJTAG

  Apr 2015 - Jul 2015

  Technical Marketing Manager

  A broad responsibility for creating and delivering technical content to prospects, clients, partners and distributors. Driving engagement through inbound marketing using website and social media channels to increase on-line leads generation.

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  Cambridge Consultants

  Aug 2015 - now

  I work in the corporate marketing team with responsibility for progressing media opportunities and driving social media presence. I'm responsible for growing audiences on social channels and increasing engagement both through the corporate channels and through mentoring 'social champions' to leverage personal social channels. I also manage PR opportunities including managing the creation of byline articles, press comments, and drafting and managing press releases. Working within the division covering industrial, energy and consumer clients, identifying opportunities to promote work done within the division and working with corporate marketing to promote our work externally. Planning and executing divisional marketing plans in collaboration with industry sector leads.

  • PR and Social Media Specialist

    Mar 2019 - now

  • Divisional marketing manager

    Aug 2015 - Mar 2019