Yuet Leng Tay

Yuet Leng Tay

Marketing Coordinator

Followers of Yuet Leng Tay495 followers
location of Yuet Leng TayKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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  • Timeline

  • About me

    Ecommerce Manager at Nestlé Nespresso SA

  • Education

    • Universiti Putra Malaysia

      2008 - 2010
      Bachelor of Business Administration (BBA) bachelor business admin First Class
  • Experience

    • Samsung Electronic Malaysia

      May 2010 - Apr 2011
      Marketing Coordinator

      >Ensure allocation of marketing fund for each launch of mobile phone / mobile phone model. >Compile reports of products review from the media & competitor activities for division & HQ reference and information. >Participate and engage in advertising and promotion activities

    • Funnel Malaysia Sdn. Bhd.

      Aug 2011 - Oct 2013
      Senior Product Executive

      >Liaise with developers on product issue, content updates, patch delivery, marketing events while maintaining good relations. >Prepare budget and manage product plans throughout the whole product lifecycle to achieve budgeted revenue and goals. >Prepare marketing budget and strategies as well as participate in the execution of online marketing campaigns. >Maintain company website contents and gathering information for website, e-newsletter. 5.Lead product operation and monitor Game Masters on their daily task. Show less

    • IMoney Group

      Oct 2013 - Jul 2014
      Product Marketing Specialist

      >Increase and optimize on site conversion with multiple layouts/ taglines through a/b testing.­>Track and monitor website conversions with Google Analytics.­>Monitor and analyze website to identify areas to improve. ­>Research on keywords and ensure on page optimization.­>Develop online marketing campaign on Google Adwords and Facebook ads.­>Create effective marketing messages and reach the right target audiences.

    • ICONZ-Webvisions Group

      Jul 2014 - Mar 2016
      Digital Marketing Specialist

      >Create, modify and update the company’s website contents to improve conversion. >Maintaining the technical and functional elements of the website to improve the usability.­>Research and integrate SEO approaches with content production in order to deliver content that link to the business. ­>Prepare editorial schedule as well as research, source and content for social media channels.­>Conduct market research and create promotion campaign to be competitive in the market. Show less

    • Nestlé Nespresso SA

      Mar 2016 - now

      >Lead the MY ecommerce channels to deliver best in class service and market objectives. >Responsible for delivering the full fiscal year e-commerce revenue target>Increase online penetration and product accessibility on eRetailing platforms.>Actively involved in commercial strategies including the digital path to purchase and the customer journeys from online New Members Acquisition to sales and retention.>Drive the conversion strategy through UX and CRO initiatives and consumer journey optimizations.>Developed initiatives for cross-channel integrated customer journeys for the connected customer.>As department head, acted as Management Committee (ManCom) member in Malaysia. Show less

      • Ecommerce Manager

        Sept 2019 - now
      • Senior eCommerce Executive

        Apr 2017 - Aug 2019
      • Ecommerce Executive

        Mar 2016 - Apr 2017
  • Licenses & Certifications