Yuet Leng Tay

Experience

• 

  Samsung Electronic Malaysia

  May 2010 - Apr 2011

  Marketing Coordinator

  >Ensure allocation of marketing fund for each launch of mobile phone / mobile phone model. >Compile reports of products review from the media & competitor activities for division & HQ reference and information. >Participate and engage in advertising and promotion activities

• 

  Funnel Malaysia Sdn. Bhd.

  Aug 2011 - Oct 2013

  Senior Product Executive

  >Liaise with developers on product issue, content updates, patch delivery, marketing events while maintaining good relations. >Prepare budget and manage product plans throughout the whole product lifecycle to achieve budgeted revenue and goals. >Prepare marketing budget and strategies as well as participate in the execution of online marketing campaigns. >Maintain company website contents and gathering information for website, e-newsletter. 5.Lead product operation and monitor Game Masters on their daily task. Show less

• 

  IMoney Group

  Oct 2013 - Jul 2014

  Product Marketing Specialist

  >Increase and optimize on site conversion with multiple layouts/ taglines through a/b testing.­>Track and monitor website conversions with Google Analytics.­>Monitor and analyze website to identify areas to improve. ­>Research on keywords and ensure on page optimization.­>Develop online marketing campaign on Google Adwords and Facebook ads.­>Create effective marketing messages and reach the right target audiences.

• 

  ICONZ-Webvisions Group

  Jul 2014 - Mar 2016

  Digital Marketing Specialist

  >Create, modify and update the company’s website contents to improve conversion. >Maintaining the technical and functional elements of the website to improve the usability.­>Research and integrate SEO approaches with content production in order to deliver content that link to the business. ­>Prepare editorial schedule as well as research, source and content for social media channels.­>Conduct market research and create promotion campaign to be competitive in the market. Show less

• 

  Nestlé Nespresso SA

  Mar 2016 - now

  >Lead the MY ecommerce channels to deliver best in class service and market objectives. >Responsible for delivering the full fiscal year e-commerce revenue target>Increase online penetration and product accessibility on eRetailing platforms.>Actively involved in commercial strategies including the digital path to purchase and the customer journeys from online New Members Acquisition to sales and retention.>Drive the conversion strategy through UX and CRO initiatives and consumer journey optimizations.>Developed initiatives for cross-channel integrated customer journeys for the connected customer.>As department head, acted as Management Committee (ManCom) member in Malaysia. Show less

  • Ecommerce Manager

    Sept 2019 - now

  • Senior eCommerce Executive

    Apr 2017 - Aug 2019

  • Ecommerce Executive

    Mar 2016 - Apr 2017