Mark Ritter, Ssbbp

Experience

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  United States Air Force

  Oct 1988 - Mar 1992

  Electrical/environmental Systems Specialist

  Troubleshoot and repair Electrical / Environmental systems for fighter, bomber, and cargo aircraftQuality Assurance Inspection Team MemberPerformed Phase preventive maintenance on aircraft

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  United States Air Force Reserve

  Mar 1992 - Mar 1998

  Electrical-Environmental Systems Specialist (C-130 Aircraft)

  Supervised and trained personnel in troubleshooting and repairing aircraftRemoved and replaced components Troubleshoot and repair aircraft

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  Sutherland Printing Company

  Nov 1995 - Dec 1997

  Upper Level Management

  At Sutherland Printing Company, I played a pivotal role in upper-level management, where I directed purchasing, scheduling, and the operations of multiple departments. My focus was on streamlining workflows to enhance efficiency and productivity, ensuring all processes aligned with organizational objectives. I optimized fulfillment processes by implementing robust inventory management and production scheduling strategies, significantly reducing lead times and minimizing costs.Key Accomplishments:► Oversaw day-to-day operations across departments, ensuring alignment with organizational objectives and high standards of performance.► Led cross-functional teams to improve coordination and communication between departments, resulting in smoother operations and increased output quality.► Developed and implemented process improvements that enhanced resource allocation, reduced waste, and supported sustained operational growth. Show less

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  Moran Printing Company

  Jan 1998 - Sept 2002

  Assistant General Manager

  As Assistant General Manager at Moran Printing Company, I led efforts in sales, customer service, and production management to drive revenue growth and elevate customer satisfaction. I managed job costing processes to ensure precise pricing, bolster profitability, and sustain a competitive market edge. I spearheaded the implementation of new fulfillment and bar-coding software, significantly enhancing operational efficiency and streamlining workflows.Key Accomplishments:► Collaborated with cross-functional teams to optimize workflow, reduce errors, and enhance overall productivity across departments.► Developed strategic plans to improve service delivery, operational processes, and resource allocation, contributing to the company's long-term success. Show less

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  Diversified Imaging

  Jan 2002 - Oct 2007

  Sales / Direct Mail & Marketing Manager

  At Diversified Imaging, I served as Sales and Direct Mail & Marketing Manager, where I crafted and executed innovative sales strategies for digital printing and variable data projects, driving substantial new business growth and consistently exceeding revenue targets through effective market penetration and strategic client acquisition. I fostered seamless collaboration between production, creative, and customer service teams to deliver integrated marketing solutions, uniting direct mail with digital, social media, and content marketing to establish a cohesive brand presence.Key Accomplishments:►Strengthened and maintained high-value client relationships, driving satisfaction and retention by delivering compelling presentations, crafting tailored proposals, and developing competitive pricing strategies to secure new business opportunities.►Championed direct mail campaigns from concept to completion, managing strategy development, creative execution, data segmentation, personalization efforts, and post-campaign analysis to elevate customer engagement and maximize ROI.►Analyzed and tracked sales performance metrics, developed accurate forecasts and strategic sales plans, and communicated results to executive leadership while managing marketing budgets and leveraging automation tools and CRM systems to drive operational efficiency and campaign success. Show less

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  Abbott Communications Group

  Oct 2007 - Sept 2023

  As Senior Manager of Business Operations at Abbott Communications Group, I directed the daily operations of multiple business units, overseeing the processing of over 2.5 million mail pieces per month while ensuring adherence to high standards of efficiency, quality, and regulatory compliance. I developed and executed strategic business plans in collaboration with senior leadership, aligning them with both short-term objectives and long-term growth targets. I led a team of operational managers and specialists, fostering a culture of high performance, accountability, and continuous professional development.Key Accomplishments:► Launched and drove the implementation of the AbbottConnect Omni-Channel Marketing Platform and built an in-house direct mail operation from the ground up, reducing reliance on external vendors and optimizing cost structures.► Engineered process improvements to advance operational efficiency by utilizing data analytics to pinpoint bottlenecks.► Secured SOC 2 Type II compliance by establishing rigorous policies, conducting compliance audits, and implementing process enhancements that preserved the integrity of printing operations.► Strategized succession planning and talent development programs to ensure the direct mail department's scalability.► Administered operational budgets, including accurate forecasting, resource allocation, and expense management, and evaluated financial performance data to guide investment decisions and achieve profitability goals.► Advocated for and implemented cutting-edge technologies, such as automation and digital solutions, to optimize workflows, reduce manual tasks, and elevate overall operational performance.► Partnered with IT, sales, marketing, finance, and client services teams to ensure cohesive operations, aligning business processes with organizational objectives, customer expectations, and service level commitments. Show less As Direct Mail Manager and Marketing Executive, I founded and led the Mailing Division at ACG, spearheading the creation of innovative direct mail marketing solutions that seamlessly integrated tracking mechanisms and social media follow-up tools. I defined and executed the strategic direction for direct mail campaigns, ensuring alignment with broader digital and print marketing efforts through close collaboration with the marketing team. By analyzing and segmenting target audiences using demographic, behavioral, and customer data, I utilized CRM systems to craft personalized and impactful campaign messages.Key Accomplishments:► Created and executed comprehensive annual direct mail plans, including calendars, budgets, and forecasts, to drive revenue growth and engagement while maintaining on-time and on-budget delivery.► Administered end-to-end production of direct mail campaigns, overseeing creative development, data management, printing, and distribution in compliance with postal regulations and cost efficiency.► Strengthened relationships with key vendors and coordinated with internal teams to create high-quality, visually compelling marketing materials that aligned with campaign goals and enhanced brand messaging.► Leveraged data analytics, A/B testing, multivariate testing, and predictive modeling to assess and optimize campaign performance.► Directed integrated multi-channel marketing efforts, aligning direct mail with digital platforms such as email marketing, social media, and paid media to maximize reach and impact, and collaborated with sales teams to support lead generation and retention objectives. Show less

  • Senior Manager Business Operations

    Jan 2017 - Sept 2023

  • Direct Mail Manager / Marketing Executive

    Oct 2007 - Jan 2018
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  Sandy Alexander

  Sept 2023 - now

  President of Sandy Alexander South

  ► As President of Sandy Alexander South, I lead a dynamic sales force, guiding the recruitment, training, and development of talent to ensure continuous professional growth and alignment with the company’s strategic goals. I architect and execute comprehensive sales strategies to capitalize on market opportunities, enhancing lead conversion rates and driving substantial revenue growth through strategic account development and effective deal closures. I manage P&L, budgeting, and financial performance across all facilities, working closely with the corporate finance team to meet fiscal targets while optimizing cost structures and maintaining high-quality standards.► Key Accomplishments:► Championed business expansion for Sandy Alexander South, orchestrating operations across Maitland, Orlando, and St. Petersburg while enhancing the division's presence in commercial printing, marketing solutions, and visual communications.► Lead digital innovation by automating key production processes, transitioning from offset to digital printing technologies, reduction in bindery operations, which generated an additional $2M in revenue through optimized Offset, Web, and Digital printing solutions.► Transformed manufacturing operations by deploying cutting-edge technologies and lean methodologies while boosting productivity and minimizing waste in stringent adherence to industry regulations and safety standards.► Cultivated robust client relationships as the key executive liaison, enhancing client retention, satisfaction, and loyalty through proactive engagement and innovative sales and marketing collaboration.► Propelled a culture of continuous improvement and innovation by expanding service offerings, integrating advanced printing technologies, and championing new marketing solutions and visual communication approaches. Show less