Matilde Rubio

Experience

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  Several educational institutions

  Jan 2003 - Mar 2010

  Other experience in the educational field 2003-2021

  ▪ Tokyo Global Gateway (Tokyo 2018-2020) Teaching English to groups from elementary to high school▪ Beyond International (Tokyo 2018-2021) Teaching English, French and Spanish to groups and individuals of different levels and age▪ France-Dialogue-Japon (Tokyo 2014) Conference on cultural exchanges for a professional audience▪ Kita City Cultural Center (Tokyo 2014) French teacher for adults▪ Takatsu Kindergarten (Tokyo 2013) Play School Plus (Hong Kong 2017) English teacher for 2-5 years old children▪ Allminds (Geneva 2010-11) Illustration teacher for students of different ages and levels▪ Private courses: English, French, Spanish and art Geneva, Madrid, Paris, Tokyo, London, Hong Kong​ 2003-2022 Show less

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  Freelance

  Jan 2010 - Jan 2010

  Model

  2018 Photography Model at REMIX (Tokyo)2015-2017 Photography Model for www.mikesebastiensandoz.com (London & Geneva)2010 Photography Model through TOMOÉ FILMS agency for TAKARA BELMONT and LEBEL societies (Paris)

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  Emmanuel Proust Editions

  Apr 2010 - Jun 2010

  Design & International Marketing

  ▪Designing catalogues and pamphlets for copyright licensing in foreign markets▪Undertaking research on editorial copyright law in English- and Spanish-speaking countries▪Identifying foreign publishers and creating a relevant database▪Cold calling and emailing foreign publishers proposing the comics published by Emmanuel Proust Editions

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  Japan Expo

  Jul 2010 - Jul 2010

  Exhibitor Artist

  • Sharing stand with other comic artists• Selling my illustrations

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  Intermon Oxfam

  Oct 2011 - Jun 2012

  Public Relations and Communication

  ▪Market research and formulation of a social media strategy and communication plan eventually adopted by Oxfam Intermón and successfully implemented through a newly created social media team▪Undertaking a comparison study of various successful social media strategies put in place by other NGOs and companies▪Assessing the effectiveness of Intermon Oxfam’s ongoing online communication practice▪Understanding the essence of the brand, its communication objectives, including what had to be communicated externally and through which channels▪Advising Intermon Oxfam on how to implement and set up the new social media strategy Show less

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  E5-Art Portfolio

  Jul 2016 - Jun 2017

  Brand Design & Marketing

  ▪ Developing the brand identity of the Allminds & Espace5 art lab in Geneva▪ Producing the logo and visual specifications for the brand, ensuring visual coherence throughout publications and promotional material▪ Designing the websites for the school area (Allminds), the studio gallery (Espace5) and the director’s digital portfolio (Stephen Preece)▪ Establishing online and offline marketing and communication strategies▪ Updating the websites with information on new exhibitions and courses; emailing campaigns; pamphlets▪ Social media curating and community management▪ Liaison with galleries and museums for the organisation of art exhibitions▪ Advice to Allminds students on how to develop their own visual brands as artists Show less

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  World Wide Food Distribution Ltd.

  Jul 2017 - Jan 2018

  Marketing & Communication

  ▪Designing and managing the transition to a new brand (MyMarket), including planning, monitoring and evaluating the marketing and communication plan ▪Defining the brand communication objectives, target audiences, key messages, timeline, budget, communication channels, as well as indicators for monitoring and evaluating the success and reach of the plan ▪Designing the MyMarket logo and the graphic identity specifications (icons, visuals) to be applied in the promotion of the new brand, so as to ensure visual coherence in website (https://mymarket.com.hk), social media, events, booths, publications and promotional material▪Launching, implementing, and monitoring the marketing campaign, and evaluating its impact ▪Handling public relations and external communication, including media liaison, emailing campaigns, web content creation, social media updates, and design of catalogues▪Delivering presentations and developing partnerships with other companies and associations▪Identifying consumer needs and wants based on surveys and reporting findings internally ▪Ensuring internal coordination and synergy with relevant WWFD areas (importing, sales, finance, product stock, local branches), in Hong Kong, France and Singapore▪Designing and elaborating visuals for MyMarket exhibition stands in Paris and Singapore▪Organising the MyMarket stand at the Wine & Dine 2017 Festival in Hong Kong, including hiring and training temporary staff for the event Show less

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  Matilde Rubio

  Oct 2018 - Dec 2019

  Marketing of Tourism & Tours Organization

  Clients : My Japan Travels, Travel West Japan▪Formulating and implementing projects for the marketing of tourism attractions and experiences and the development of package tours in collaboration with local governments and tourism offices▪Identifying project objectives, outcomes, activities, KPIs, risks and mitigation measures; determining monitoring and evaluation responsibilities; ensuring project sustainability▪Visiting and analysing local travel spots, restaurants, transport, shopping and information available for Western tourists ▪Collaborating in the creation of multi language tourist information, as well as promoting the use of universal icons for non-verbal communication ▪Writing travel blog articles and social media posts in English, French and Spanish▪Collaborating in the filming of promotional videos, planning, storyboarding, acting, interviewing, translating and interpreting▪Creating tours to attract tourists to rural areas of Japan, with a focus on ecotourism and giving a boost to local traditional products▪Organising, budgeting and monitoring tours, booking hotels, train and boat tickets and restaurants, managing reservations, sending luggage by mail▪Leading large groups as a multilingual guide, favouring a practical and enjoyable atmosphere among group members and avoiding conflicts between them▪Dealing with emergency situations (sickness, accidents, lost property, natural disasters) ▪Holding tourists interviews, reporting on tours results and finding solutions on how to improve tourists’ experience Show less

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  Teikyo University

  Jun 2019 - Jan 2022

  Branding Adviser & Events' Organizer / Instructor

  • Designing the overall branding and communication strategy for Teikyo Language Commons (Telaco), the foreign languages training facility of Teikyo University• Identifying the expectations of the various University stakeholders (department directors, professors, students) through questionnaires, interviews, and meetings• Designing and launching the new brand, including the Telaco new logo and graphic identity specifications• Establishing and implementing the overall Telaco communication plan, including its social media strategy• Creating content and daily posting it; curating and managing the online community (mainly on Instagram)• Planning, storyboarding, filming and editing promotional videos introducing Telaco and holdingpromotional interviews with students and professors, as well as training videos for newly hired instructors• Putting in place the means for online interaction among staff (through Line and Google Drive) and withstudents (online courses via Zoom)• Liaising with other University departments for them to collaborate on joint projects (events, courses)• Creating and editing academic materials in English, French and Spanish• Planning and organising cultural events both online and offline• Creating a new registration system enabling the monitoring of Telaco services and attendance flows Show less

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  Opsive

  Jun 2022 - Feb 2023

  Marketing Communications Consultant

  • Developing and executing a marketing strategy for the products sold by Opsive• Creating, executing, and evaluating communication plans for the company• Maintaining marketing descriptions, screenshots, and videos• Managing the company’s social media accounts, and running communication campaigns

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  BCD Travel

  Jul 2022 - Apr 2023

  Travel Agent

  • Travel consultancy for business customers, including travel planning and budgeting• Travel bookings search and confirmation using Amadeus; fulfilling requests to comply with regulations• Quality control in accordance with BCD Travel policies and procedures• Review of operational processes and commercial relationships; providing suggestions for improvement

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  OGPI (Institutional Project Management Office) - University of Alicante

  May 2023 - now

  Design and Communication Manager

  • Promoting the services of the European Union intellectual property (IP) projects supporting small and medium-sized enterprises (SMEs) interested in doing business with India and Latin America (India IP SME Helpdesk and Latin America IP SME Helpdesk)• Coordinating promotional activities with Eurochambres, the European Research and Project Office (EURICE), the European Business & Technology Centre (EBTC) and the other regional IP SME Helpdesks funded by the European Union• Designing the strategy and implementing the communication and marketing tasks of the India and Latin America IP SME Helpdesks, including the development of their brand image (branding), the search for new followers and the consolidation of users• Creating written and visual content (design and content of the projects' websites; video editing; design and editing of materials for online and printed publications; translation of existing publications into French and Spanish)• Managing the projects' social networks ensuring the dissemination of their materials, tools, events,webinars, and trainings, on X, LinkedIn, Facebook and YouTube• Analysing hashtags, profiles, and potential interest groups in social networks to dynamize communities, generate conversation and interact with service users• Analysing the impact of campaigns on social networks; reporting on the use of images and copyright; elaborating a tutorial on the use of Loomly (system for centralized management of social networks) Show less