Jayna R.

Experience

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  Skagit Valley Marketing

  Feb 2017 - Sept 2017

  Social Media Manager

  • Created unique content distributed via Skagit Marketing’s social media channels. • Managed customer relations via social media and email.

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  Pac-12 Networks

  Nov 2017 - Apr 2018

  Production Assistant

  • Assisted in the production of all PAC-12 televised events at the University of Washington.

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  Poppy

  May 2018 - Jan 2019

  Marketing Associate

  • Developed a marketing plan targeting college students which included hiring campus representatives, as well as developing and distributing unique advertising materials.• Managed Pinterest Marketing Campaign.

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  Helpr - Childcare as a Benefit

  Feb 2019 - Jul 2019

  Community Recruitment Lead

  • Executed interviews and hiring for potential caregivers in the Greater Seattle Area.

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  Kids on 45th

  Jun 2019 - Dec 2019

  Partnership Coordinator

  • Accrued $16,000 in revenue through social media promotion via Influencer and Brand accounts. • Optimized efficiency and assisted in the creation of the Influencer Promotional Program. • Organized and maintained Excel and Airtable spreadsheets. • Grew Instagram following from 8,300 followers to 17,800 in four months by implementing innovative media campaigns.

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  Tokki

  Jan 2020 - May 2024

  • Fostered and maintained fruitful relationships with over 450 retailers. • Trained and motivated sales team of 100+ sales representatives.• Designed, sourced, and executed trade show temporary booths from start to finish. • Professionally represented Tokki at trade shows, networking events, etc. • Created wholesale marketing collateral: utilizing creative design techniques and strong mastery of brand voice.• Drove $100,000+ in revenue within 3 months of a new product launch. Show less

  • National Account Manager

    Sept 2022 - May 2024

  • Marketing Specialist

    Jan 2020 - Sept 2022
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  Spence-Chapin Services to Families and Children

  Jun 2024 - now

  Content Marketing Manager

  • Strategically plan content for all marketing platforms (social media, email, blog, website updates, etc.)• Research, interview, and collaborate with internal stakeholders to produce multimedia content.• Identify and share compelling adoption stories that evoke emotion and foster connection with the target audience.• Analyze content performance metrics and user feedback to optimize strategies and improve content effectiveness.