Izzy Viney

Experience

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  Keysight Technologies

  Jul 2014 - Jul 2015

  Marketing and Advertising Assistant

  - Assisting with the manipulation and localisation of hard copy advertising for the EMEA market, including brochures, flyers and posters- Suggesting ideas on the layout/colour scheme of the said products - Creating and localising online banners using Flash- Working as part of the MarCom team to ensure the smooth running of campaigns and projects- Using InDesign, Photoshop and Illustrator to create hard copy adverts- Assisting in the re-branding of literature from Agilent to Keysight in a variety of languages, corresponding with local marcom's across Europe to ensure the literature has been re-branded properly- Formatting press releases and distributing them appropriately across the EMEA region Show less

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  Transport for London

  Sept 2016 - Aug 2019

  Throughout the two year graduate scheme at TfL I will gain experience in a number of different areas under the Customers, Communications and Technology remit. Below are the placements I have undertaken so far, and my key achievements in each.Marketing Operations - Sept 2016 -Feb 2017- Managing an interim marketing campaign, liaising with TfL's advertising and media agencies on a regular basis to ensure the correct ads were placed in prime locations- Managing the marketing materials for various consultations, including the Crossrail 2 consultation- Managing the media plan from TfL's perspective for the 'Major Improvements Plan' campaign- Playing an active role on the accessibility integrated team Employee Communications and Engagement - Feb 2017-May 2017- Writing articles for the TfL intranet, to be seen by up to 30,000 members of staff - Assisting in the planning and execution of internal events - Creating engaging content to convey information across the business Press Office (Rail Desk) - May 2017 - October 2017- Managing the press for the 'DLR 30th birthday' campaign, for which I won an internal award for my enthusiasm - Assisting on the press for the Elizabeth line train launch, finding and collating key facts on the new Elizabeth line stations so the wider team can benefit - Organising interviews and filming with key media outlets and photographersCommercial Development - October 2017-January 2018- Setting up initial engagement meetings between specific London Boroughs and the Commercial Development leadership- Completing political audits for sites TfL may wish to develop on - Researching various advertising policies to ensure TfL is up to date with topical issues Travel Demand Management - January - May 2018- Working on and managing the internal resilience training programme - Leading and assisting on travel advice on short term, unplanned incidents - such as strikes or adverse weather Customer Information - May 2018 - August 2018 Show less

  • Communications Manager

    Dec 2018 - Aug 2019

  • Communications Officer

    Sept 2018 - Nov 2018

  • Marketing, Customer Experience and Technology Graduate

    Sept 2016 - Sept 2018
• 

  Informa Markets

  Sept 2019 - now

  Overseeing the marketing strategy and campaigns for Decorex, kbb Birmingham and the Tissue World Portfolio. My key responsibilities include: - Strategic Marketing Leadership: Crafting and directing innovative marketing strategies.- Campaign Management: Orchestrating end-to-end, data-driven marketing campaigns.- Data-Driven Insights: Leveraging data to optimize campaign effectiveness.- Stakeholder Management: Building and maintaining effective relationships with stakeholders.- Team Leadership: Guiding and empowering a talented team.- Budget Oversight: Maximizing ROI through budget management.- Cross-Functional Collaboration: Collaborating effectively across diverse teams. Show less Managing the marketing for exhibitions within the Design Portfolio, currently including Decorex and kbb Birmingham, having previously included Designscape and Sleep & Eat. My key responsibilities include: - Developing and implementing omnichannel marketing plans which deliver on the long term strategy of our events- Managing and executing marketing campaigns with the purpose of driving visitors to our exhibitions, and supporting our sales teams to book exhibitors - Working closely with our Digital Marketing team to develop digital activity in line with our goals, and to ensure our overarching objectives are being worked towards across our digital channels- Analysing and reporting on campaign activity with a view to enhance activity that is helping us to deliver our goals, and minimising activity that isn't working for us- Working closely with externaly agencies (predominantly PR, Creative and Paid-For Advertising) to deliver our strategic and tactical event goals - Managing a Content Marketing Executive and supporting her to deliver each brands' content strategy, and to support her in delivering on partnership agreements - Managing all marketing spend in our event budgets- Supporting our Event Manager to develop and launch virtual platforms in line with our brand identity Show less

  • Group Marketing Manager

    May 2024 - now

  • Senior Marketing Manager

    Mar 2022 - May 2024

  • Marketing Manager

    Apr 2020 - Mar 2022

  • Marketing Manager

    Sept 2019 - Apr 2020
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  Kbb Birmingham

  Apr 2020 - now

  Senior Marketing Manager
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  Decorex International

  Apr 2020 - now

  Senior Marketing Manager
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  Tissue World

  Dec 2021 - Feb 2024

  Senior Marketing Manager