
Elsa Slabbert
Public Relations Officer

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About me
Operations Manager - Stonehouse Capital
Education

Brits Hoërskool
-National Senior Certificate (Matric / Grade 12)
University of Cape Town
-Certificate in Compliance Management
Damelin
-Certificate in Financial Planning (NQF 5)
University of the Free State
-=Post Graduate Diploma in Financial Planning
Tshwane University of Technology
1980 - 1983Diploma in Public Relations* Known as Pretoria Technikon at the time.
Experience

University of Johannesburg
Jan 1984 - Jan 1987Public Relations Officer
Liberty Group South Africa
Oct 1987 - May 2006Branch Sales Manager
Oct 2001 - May 2006Manager: Special Marketing Projects - Libtravel Services
Oct 1987 - Oct 2001

Discovery Limited
Jun 2006 - Oct 2009Business Manager
Mar 2007 - Oct 2009Franchise Director
Jun 2006 - Mar 2007

Liberty
Jan 2009 - Jun 2023Retained position after a company restructure and received a new title. Role includes the same responsibilities but includes integration implementation. Oversee the support of Liberty Sales Channels by integrating new processes, new products, administrative changes, change in legislation, compliance regulations, etc. into the field and delivery effectively to stakeholders.𝗞𝗲𝘆 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗮𝗯𝗹𝗲𝘀⇒ Compliance and legal field integration.⇒ Integration of campaigns, competitions and product launches. ⇒ Field communication.⇒ Adhoc project implementation & management.⇒ Compliants & PI cover (adhoc). Show less Offered position in the newly established Retention Department. The role of the department was to facilitate the integration of alternative models into the Liberty Channels with the purpose of being a successful introduction and understanding of Liberty Life products, processes, administration, sales processes, FNA, compliance requirements, etc. in order to full fill the production commitment.Duties included heading up the ‘SWAT team’ which consisted of four team members assisting Liberty Financial Advisers to retain their clients countrywide, meeting with Liberty clients in order to retain their business, and training and presenting competitive products to the field to assist in the retention of business. Established the FA Select Department in 2011 where responsibilities included managing internal financial advisers selling competitive products to the clients of senior Liberty FA’s in order to retain the client. Show less
Senior Specialist Integration Business Management
Jan 2019 - Jun 2023Alternative Distribution: Head of Operations
Jan 2009 - Jan 2019

Stonehouse Capital
Jun 2023 - nowOperations Manager
Licenses & Certifications

Certified Financial Planner (CFP)
The Financial Planning Institute - SAJan 2017
Advanced Certificate in Financial Planning (NQF 6)
PSGJan 2013
IATA/UFTAA Diploma
IATA TrainingJan 1997
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