Antonio Moreno González

Antonio Moreno González

Logistics Internship

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  • Timeline

  • About me

    Brand Protection Program Manager for the ME, African and European Markets en hp

  • Education

    • Universidad de Salamanca

      1994 - 1999
      Graduate Business Administration Licenciado en Administración y Dirección de Empresas

      Licenciado en Admon. y Dirección de Empresas

    • IES Margarita Salas

      1990 - 1992
    • Universidad de Salamanca

      -
      Licenciad Business/Managerial Economics
    • Universidad de Salamanca

      -
      Licenciatura Administración y Dirección de Empresas
    • Carl von Ossietzky Universität Oldenburg

      1999 - 2000
      Exchange International Marketing and Sustainable Economy
  • Experience

    • Bosch

      Oct 2000 - Mar 2001
      Logistics Internship

      - Project milestone tracking for the creation of a new distribution center

    • Beiersdorf

      Apr 2001 - Jul 2001
      Statistical Analyst

      - Statistical analysis and reporting on the significance of different product attributes

    • Hp

      Sept 2001 - now

      Large Format Designjet Printers and Supplies- Study of assigned revenue-growth initiatives for the Business Plan: Opportunity assessment, Proposals to overcome implementations difficulties. Assessment of prioritization of different initiatives- Re-defining the methodology and executing the projection of the Long Term market evolution: inputting external market and macroeconomic indicators- Assessment on the impact of the different Vintage Chart scenarios and recommendation on choice points.- Long Term projection of HP’s performance in the market based on the defined strategy- Estimation of the evolution of competitor’s performance and strategy creating a game-theory model Show less - Product Lifecycle Management of printers in the Graphics Production space: Z6200, Latex 280- Identification of the Business Opportunity and a winning Value Proposition definition: conducting customer visits, managing focus groups, recruiting customer advisory councils, competitive landscape projection, assumptions for Financial analysis, market share trends analysis- A market advocate in the Product Development Business Team- Defining the Pricing Strategy and planning the Intro Strategy. Conduct and supervision of intro deliverables: trade-shows presentations, datasheets, etc. Show less

      • Brand Protection Program Manager for the ME, African and European Markets

        Feb 2021 - now
      • Global 3D Printing Category Program Manager

        Apr 2020 - Feb 2021
      • 3D Printing MJF World Wide Strategic Marketing Business Planning PMO Project Manager

        Mar 2015 - Apr 2020
      • World Wide Supplies Portfolio Manager

        Oct 2013 - Feb 2015
      • World Wide Sizing and Forecasting Marketing Product Manager

        Jun 2012 - Oct 2013
      • World Wide Future Product Manager

        Sept 2009 - May 2012
      • WW Supplies Current Product Manager

        Jun 2007 - Sept 2009
      • Supply Chain Development Manager

        Jun 2004 - May 2007
      • Business Analyst

        Sept 2001 - May 2004
  • Licenses & Certifications