
Fabricio Garcia La Faye
GERENTE GENERAL

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About me
Commercial and digital strategist / Sales and foreign trade expert
Education

Universidad Mayor de San Simon
1999 - 2004Ingeniero Industrial Ingeniería
Colegio San Agustín, Cochabamba, Bolivia
1991 - 1998Bachiller
Universidad de Chile
2004 - 2004DIPLOMADO EN MARKETING Y VENTAS MARKETING
Experience

MASTERLINE LOGISTICS GROUP CHILE
Oct 2007 - Feb 2010GERENTE GENERAL- ENCARGADO DE GERENCIA DE OFICINA- SUPERVISION DEL MANEJO CONTABLE Y OPERATIVO DE LOS MOVIMIENTOS INTERNOS COMO EXTERNOS- RESPONSABLE DEL AREA COMERCIAL- RESPONSABLE DEL AREA DE DESARROLLO DE NEGOCIO- RESPONSABLE DE DESARROLLO DE ESTRATEGIAS DE VENTA- RESPONSABLE DE COORDINACION CON AGENTES EN EL EXTRANJERO PARA TEMAS DE TARIFAS, COMO DE MANEJO OPERATIVO Y LOGISTICO- REPRESENTANTE LEGAL-

MOVELGAR
Nov 2010 - Jul 2011GERENTE COMERCIAL- ANALISIS DE MERCADO LOCAL, COMO POTENCIAL- POSICIONAMIENTO DE MARCA Y PRODUCTO- PLANIFICACIONES ESTRATEGICAS Y DE CAMPAÑAS- RESPONSABLE DEL AREA COMERCIAL- RESPONSABLE DEL AREA DE DESARROLLO DE NEGOCIO- ENCARGADO DE VENTAS- RESPONSABLE DE DESARROLLO DE ESTRATEGIAS DE VENTA- ENCARGADO DE BRINDAR NUEVOS PROYECTOS DE CRECIMIENTO Y EMPUJE COMERCIAL- ATENCION AL CLIENTE- POST VENTA

Grupo Digital
Jul 2011 - Aug 2012IT & Mobile Leader BoliviaDesempeñe el cargo de IT & Mobile Leader Bolivia en la empresa Grupo Digital (con casa matriz en Iquique, Centro Electrónico), representantes a nivel nacional en la distribución de varias marcas, entre ellas SAMSUNG, donde estuve encargado de la Gerencia Comercial a nivel nacional para Bolivia de la unidad de negocio de tecnología “IT & Mobile” (computadores portátiles, celulares y tabletas). Mi trabajo de igual forma consistió en el arranque de cero de actividades de la empresa en Bolivia, contratación de personal, identificación, evaluación y desarrollo del mercado, trabajo con equipo de ventas, desarrollo estrategias de ventas, manejo de cartera, empuje y crecimiento comercial, contacto con mayoristas en el eje troncal de Bolivia, coordinación con proveedores y Resellers, fijación y negociación de precios, proyección de forecasts, rotación de inventarios y tengo experiencia en el desarrollo de lanzamientos y campañas de ventas Show less

Opal Ltda.
Sept 2012 - Dec 2012Brand Manager Johnnie Walker, Nuvo, FerreroDefinir, elaborar, proponer y ejecutar planes y acciones de marketing relativos a mis marcas.Capacitar a los involucrados en el proceso sobre los perfiles y características de mis marcas, diseñando los planes estratégicos.Identificar información critica que impacte al negocio, elaborar cronogramas de eventos, coordinar y dirigir el desarrollo y promoción, supervisar la ejecución de las políticas de ventas aprobadas.Elaborar presupuestos financieros publicitarios, velando el cumplimiento estricto de de la elaboración y ejecución de los gastos de mercadeo y acorde a los conductores de mercado referidos a calidad, promoción, visibilidad y persuasión.Elaborar reportes de las activaciones de mercadeo y control de la inversión de mercadeo en los puntos de venta. Show less

Plus Cargo Bolivia
Sept 2013 - Jun 2016Sales DepartmentKnowledge of the national market, growth of importer/exporter client portfolio in all areas of Bolivia. Continuous search of new clients for business expansion.Advice on logistics and foreign trade through all multimodal transportation services (air, sea and land) and supply chain.Customer loyalty to the company and the services we provide through professionalism and constant communication throughout the import/export process.Solid search to position the company as the number 1 option in the market through excellent service and confidence in their demands in logistics services.Growth in performance, goals and profits for the company, also contributing in the constant contact and development of relationships with agents abroad. Show less

Röhlig Logistics
Jul 2016 - Mar 2018Sales RepresentativeAchievements:• Average Gross Profit of 130K usd around 18 months.• Attendance of international fairs and business rounds with good results• Development of air, sea and land traffic, insurance sales.• Review of management indicators: SMART objectives and performance indicators reported to headquarters in Germany.Responsabilities:• Portfolio generation focused on European and American traffic growth for Latin America.• Sales and maintenance of the company's client portfolio.• Development of Latin American traffic with neighboring countries.• Air portfolio development from USA to Bolivia• Data entering of logistics tools and reports: Software CARGO WISE. Show less

Andes Logistics
Apr 2018 - Oct 2020Sales executive coordinatorAchievements:• Enhance value-added services in the multimodal logistics chain, air, sea, land, cargo insurance.• Positioning of a young company in the national market.• Correction of formats and conditions for the services offered. • 135 K of profit in sales in the 1st year approximately.• Collaboration in the implementation of the work process flowchart.• Collaboration in the implementation of Cargo Wise for the flow of work processes.• 155 K of sales gains in the 2nd year approximately.Responsabilities:• Commercial sales and business development for the company.• Diagnosis and implementation of internal/digital processes and tools.• Review of the company's performance indicators, information gathering and strategies to be taken together with the Managers to increase profits.• Travel within Bolivia (La Paz, Cochabamba and others), for the expansion of the client portfolio nationwide.• Management of interdisciplinary work teams focused on clear goals and objectives to be achieved as a team.• Networking and business development between suppliers, customers and agent network worldwide.• Handling CRM and BI (Power BI) tools for quick and real time decision making. Show less

BS LOGISTICS
Nov 2020 - Jul 2021Commercial ManagerAchievements:• Leader and executor of the conceptualization from scratch of the new corporate image of the company, logo design, website and all corporate applications for the communication channels.• Leader and executor of global launch company's new brand and comunications channels on digital plataforms e.g. (website, social media networkings) https://www.bslogistics.net/• Leader and executor of the corporate event in honor of our company's 15th anniversary launched for the best clients, suppliers and colleagues in our field nationwide.• Enhancer of the value-added services in the multimodal logistics chain, air, sea, land, insurance, customs clearance, etc.• Expansion of the customer portfolio nationwide.• Aggressive commercial repositioning of the company within the market.Responsibilities:• Commercial and business development for the company.• Sales and networking team leader• Diagnosis and implementation of internal digital processes and tools, as well as for customers, UX, CX.• Review of the company's performance indicators, information gathering and strategies to be taken to increase profits.• Networking and business development between suppliers, customers and agents network worldwide.• Management of interdisciplinary work team focused on clear goals and objectives to be achieved as a team.• Process engineering to increase productivity and speed between areas of the company and response to customers.• Exploration and development of new opportunities and value-added services within the supply chain. Show less

A.P. Moller - Maersk
Jul 2021 - nowVertical Company:DTS - (Direct Transport Sales) Vertical Company:Chemicals, Mining/Metal, Automotive, Paper/Forestry & Special Cargo
Account Manager - West Coast of South America (Bolivia, Chile, Ecuador & Perú)
Jun 2023 - nowAccount Manager - West Coast of South America (Bolivia, Chile, Ecuador & Perú)
Jul 2021 - May 2023
Licenses & Certifications
- View certificate

Generative AI Foundations
A.P. Moller - MaerskNov 2024 - View certificate

Generative AI and Its Impact to Everyday Business
SkillsoftNov 2024
Languages
- inInglés
- poPortugués
- alAlemán
- itItaliano
- esEspañol
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