Mia Amalina Bey

Experience

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  Idcreativeworld

  Mar 2015 - Mar 2016

  Media Relations

  • Build and maintain a good relationship and partnership with media• Arrange and execute press conferences• Prepare media kit and write press release

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  PT HM Sampoerna Tbk.

  Aug 2016 - Oct 2016

  Marketing Public Relations Intern

  3 months internship at PT. HM Sampoerna Tbk on Marketing Public Relations division with a one-week brand induction at PT. Maverick Solusi Komunikasi. • Arranging press trip• Monitor clients’ appearance in social media and calculate the estimated impression for current project• Assist in PR events

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  PT. Robagu Kreasi

  Nov 2016 - May 2017

  Public Relations

  Robagu Kreasi is a Public Relation Consultancy company specializing in various areas of communication from personal to corporate levels, consumer and brand marketing to government and media relations. We help our clients in developing efficient and effective communication strategies that goes simultaneously with their business objectives.Key responsibilities:• Develop PR strategies and campaign for clients• Plan and execute press events• Monitor clients’ appearance, both in prints and digital mediaClients: TARO, Aggreko, RHB Securities, Indika Energy, PayPro, MFP 3. Show less

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  Time International

  May 2017 - Aug 2020

  Public Relations Executive

  In charge of all PR activities for luxury brands from watches. fashion and food and beverages. I have handled 10 brands, amongst them are Berluti, DIESEL, Gucci, Hublot, HYT, IWC, Panerai, Jaeger-LeCoultre, Project X and Sweet Monster.Key responsibilities:• Create and develop strategic PR Plan for each brand• Managing media relations and dealing with press inquiries• Developing press releases and other communication materials• Organizing press events• Plan and execute PR activation with influencers and KOLs• Monitor brands’ appearance, both in prints and digital media• Prepare and analyze PR Report and ROI Show less

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  Tanamera Coffee Indonesia

  Oct 2020 - Dec 2020

  Marketing Communication

  • Content planning for social media, including ads.• In-charge for retail product marketing, including product packaging, e- commerce marketing kit and other communication materials.• In-charge for HORECA clients for its marketing collaterals needed.

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  UNIQLO

  Feb 2021 - Nov 2021

  Creative Content Marketing Specialist

  • Create, develop, and manage of the execution of Influencer Marketing Plan for each campaign, including budgeting and negotiating with the KOL/influencers.• Manage and maintain KOL/influencers relations.• Develop creative guideline, storyline, key messages, captions and communication hook and angle for KOLs on each campaign.• Organize media and KOL/influencers exclusive collection preview event. • Maintain the brand image and contents that are produced by KOLs.• Prepare and analyze the KOL/influencers reports.• Ensure that all KOL campaigns are as per guideline and brand image. Show less

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  LUXEHOUZE

  Jan 2022 - Aug 2022

  Sr. KOL Specialist
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  H&M

  Aug 2022 - now

  Assistant Communications Manager