Experience

• 

  Td4 brands limited

  May 2010 - Nov 2018

  - Responsible for developing the brand strategy using consumer and market insights and data to create and conceptualise integrated annual marketing campaigns considering all touch points of the consumer journey.- Responsible for content planning, briefing and execution across all channels: in-store, print, BTL media, social media channels, web content and loyalty programme to optimise; SEO, traffic acquisition, lead generation and conversion.- Conceptualisation, management and execution of all new store opening marketing initiatives. - Responsible for campaign NPD including pricing strategy, profit margin analysis and supplier sourcing.- In-charge of concept and media-spend and full annual marketing budget expenditure and ROI analysis.- Responsible for the management of all key stakeholder relationships including the board of directors, internal retail teams and Centre Management at all Nationwide store locations and suppliers. - Interpreting and analysing epos data to optimise campaign delivery, NPD calendar plans and the CRM strategy of the 180,000 member strong database. Mailer open rate increased from 20% to above 60% as a result of this optimisation.- Responsible for the management of a Graphic Designer and Interim Intern.- Introduction of B2B sales and marketing strategy to obtain affiliate partnerships for all stores across the UK and Scotland. B2B sales grew by 525% over the initial 6 months of this strategy being implemented. - External and internal event planning and execution including annual company conferences and working alongside PR agencies to execute blogger events across the UK. Show less

  • Marketing Manager (Boost Juice Bars UK and The Shake Lab)

    Jan 2016 - Nov 2018

  • Acting Store Manager (Boost Juice Bars UK)

    Oct 2015 - Jan 2016

  • Assistant Manager (Boost Juice Bars UK)

    May 2015 - Oct 2015

  • Supervisor (Boost Juice Bars UK)

    Jun 2013 - Apr 2015

  • Team Member (Boost Juice Bars UK)

    May 2010 - May 2013
• 

  Barburrito

  Jan 2018 - Oct 2018

  Marketing manager (ftc)

  2 day p/week secondment whilst working at TD4 Brands

• 

  Fiskars group

  Nov 2018 - Nov 2019

  Global marketing manager, wedgwood & royal albert (ftc)

  - Acting as the key brand guardian/ambassador for all Global contacts.- Driving a £X00k brand transformation project alongside the Vice President, Marketing Director and external Ad agency.- Responsible for creating, conceptualising, managing and analysing all annual 360 marketing campaigns, bringing campaign concepts to life by briefing in and working along side function specific teams such as Content, PR, Retail and Visual Merchandising. - Responsible for planning, organising and delivering annual marketing and brand campaigns, strategies and executional plans.- Responsible for developing and optimising omni-channel marketing initiatives to support the campaign calendars as well as new product launches. - Responsible for the market delivery of NPD information decks and supporting marketing strategies to assist the Global sales teams to support sell in, communication with their customers and key messaging and visuals to the end consumer.- Responsible for key stakeholder communication and engagement including market leaders in all key regions (UK, US, Australia, Pan Asia and Continental Europe). Show less

• 

  Crown paints

  Nov 2019 - Feb 2022

  • Senior Channel Marketing Manager

    Jul 2021 - Feb 2022

  • Account Brand Manager

    Nov 2019 - Jul 2021
• 

  Fulfilmentcrowd

  Feb 2022 - now

  Head of marketing

  Operating Board member responsible for:• Marketing strategy across all regions: UK, Germany, France, the Netherlands and the US • Annual marketing budget and respective ROI• Line management for the full marketing team covering brand, design, content, SEO and growth marketing • Campaign execution and analysis