Experience

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  Cgs solutions

  Jun 2001 - Sept 2004

  Web coordinator
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  Aig

  Dec 2004 - Sept 2006

  Marketing analyst

  - Managed email marketing campaigns from concept to deployment for over 15 business units – both domestic and international - Developed online marketing strategy for various business units- Managed Search Engine Marketing campaigns and Search Engine Optimization campaigns- Created comprehensive campaign briefs, case studies, and Power Point presentations

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  Siegel+gale

  Sept 2006 - Nov 2006

  Interactive strategist - freelance

  - Worked with clients to establish brand identity through their digital presence - acting as both strategist and project manager- Developed proposals, timelines, and budgets for new projects- Performed content analysis on existing client sites- Conducted best-practice analysis of competitor sites and interactive marketing initiatives- Developed discussion guides, conducted user interviews, and created user personas- Analyzed website metrics, brand materials, existing strategy documentation and design guidelines- Developed strategic briefs distilling the relevant takeaways from the completed research and analysis to guide interactive re-branding effort Show less

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  Posner advertising

  Nov 2006 - Nov 2007

  Assistant director of interactive services

  - Project manager for digital projects including website design and development, creation of CMS systems, email broadcasts, online videos and mobile campaigns.- Developed content and contact strategies across digital platforms. - Created and managed Search campaigns - both PPC campaigns and Search Engine Optimization.- Led new business pitches and client meetings - Responsible for the creation of digital media proposals – including researching appropriate media outlets, cultivating relationships with media reps and developing digital media strategy and plans. - Directly managed three employees Show less

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  Experian marketing services

  Nov 2007 - Apr 2016

  - Led a team of 20+ personnel responsible for email campaign copy writing, design and development, QA, data reporting, testing, and client training across marketing automation platforms- Created a disciplined, highly-efficient, and functional team environment, improving internal processes and directly impacting account management operations and retaining top-tier clients including a high-profile $3M ACV client - Assessed client goals and developed strategic roadmaps in order to drive increased engagement across email and mobile platforms- Executed testing plans, generating actionable strategies designed to optimize program performance- Facilitated quarterly business reviews, delivering detailed reports including benchmark analysis, competitor studies, and performance improvement recommendations- Coordinated with digital advertising vendors responsible for enhancing user experience within client programs- Generated best practices recommendations for email development - Resolved client issues and mitigated potential future challenges Show less - Served as the client liaison for all full-service accounts, providing comprehensive oversight of account functionality and troubleshooting account issues- Worked with high-profile clients including 1800 Flowers, Plow & Hearth, Hearthsong, Wind & Weather, Bass Pro, Saks Fifth Avenue, Off 5th, Nine West - Led in person and remote client training sessions- Oversaw and participated in daily production operations including email html devlopment and production management, copy writing, web form creation, segmentation/filter development, testing, reporting and analytics, data transfer, and automation of programs on the CheetahMail platform Show less

  • Associate Director, Client Services

    Jul 2014 - Apr 2016

  • Client Partner

    Nov 2010 - Jun 2014

  • Client Relationship Manager

    Nov 2007 - Nov 2010
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  Cheetah digital

  Apr 2016 - Jun 2019

  Director, campaign services

  - Led a global operations team of 60+ direct and indirect reports - Launched high-profile campaigns and projects, including marketing automation customer journeys, platform optimization, creative content, and social media initiatives- Managed portfolios worth more than $20M for 25+ top-tier B2B and B2C clients - Measured and aligned key performance indicators (KPIs) with client value propositions to target optimal service production performance- Ensured compliance with regulatory policies and guidelines - Directed cross-functional teams responsible for addressing client needs and concerns regarding strategy, projects, operations and technology- Managed the end to end migration 6 enterprise-level clients onto Cheetah Digital proprietary platforms using a combination of agile and waterfall methodologies.- Participated in a Six Sigma organizational task force, leading to a more optimized workflow and an increase in campaign accuracy ratings (reaching 99.9% accuracy)- Closed $6M+ ACV in client RFPs, contract renewals, and SOWs over the course of a year- Contributed to the scoping of technical requirements, timeline generation, and resource allocation- Managed and presented product and program road maps and served as a client advocate for progress updates and time line management Show less

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  Waypath

  Nov 2019 - Apr 2022

  - Client Engagement manager, scrum master and program manager for consulting delivery team- Most recently served as Program Manager overseeing the development of a digital Workers Comp Claims Insurance solution spanning multiple internal and external project workstreams- Completed a year-long consulting engagement with a telecommunications company spanning the creation of a new marketing site and CMS implementation utilizing Adobe Engagement Manager (cloud) as well as the development of a corresponding online ordering application and secure customer account portal built on the Pega platform - Refined and managed workstream and product backlogs, as well as coordinated feature releases and bug fixes.- Led a 10-week discovery project to revamp a client's existing marketing site, order processing, and customer account portal, including a move to a new CMS platform.- Elicited requirements from client stakeholders, SMEs and discovery teams to create a 9-month project plan including the development of 400+ base user stories and corresponding acceptance criteria, process flows, technical data flows, and proposed sprint plans.- Coached internal and external development resources in SCRUM and agile methodologies, provided oversight of development timeline, implementation milestones and cross-workstream dependencies.- Responsible for building and maintaining client relationships, leading contract renewals, managing vendor relations, providing executive-level status reporting and issue management and escalation. Show less - Workstream lead for consulting development team engaged by leading Energy company on a multi-award-winning website redesign and CMS integration. - Acted as interim Business Analyst, coordinating with client, development team, and design/UX team to translate business needs for an enterprise website utilizing custom Sitecore CMS components into agile user stories with clear acceptance criteria. - Responsible for prioritizing and managing the development backlog using Azure DevOps- Served as workstream project manager - responsible for content review and creation, page authoring in CMS, and ongoing content strategy- Led agile ceremonies such as sprint planning, refinement, retrospectives and daily stand up meetings- Completed audits of three individual sites, comprising over 1200 pages of site content and 3000 PDFs- Provided strategy and guidance for updated site content structure (developing and refining new site tree), content tagging, and cross-linking content- Instituted process improvements and introduced tools such as content briefs, content workstream management tools, Kanban boards, QA checklists and a comprehensive content matrix for tracking- Led a team of copywriters to refresh over 400 pages of content based on updated site structure and content guidelines- Managed internal and external team of production designers and content authors to develop and publish over 800 pages within Sitecore CMS providing weekly client updates and monthly executive updates on progress- Developed content governance, authoring guidance, and Sitecore training documentation Show less

  • Senior Consultant - Engagement Manager

    Aug 2020 - Apr 2022

  • Project Manager / Content Strategist

    Nov 2019 - Aug 2020
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  Shentel

  Apr 2022 - now

  Senior it delivery analyst