Experience

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  Jiangsu broadcasting corporation

  Jul 2011 - Aug 2020

  --Project Management: Producer& Project manager of two Best Audience Rated Programs of China, "If You Are the One" & "Super Brain," ensuring the success of the whole budget planning, production, delivery, and broadcasting process.--Branding strategy: Successfully planned the brand "if you are the one," making it the No.1 reality show in China, with more than 50 million viewers internationally per episode. Through continuous rebranding and creative marketing, this show has been the highest-rated show for ten years. It has been a streak of commercial success, generating 20 million euros annually for JSTV.---Data analytics: provided accurate and actionable reports monthly utilizing Microsoft Office, SPSS, and Tableau for audiences' data acquisition and analysis to gain insights on improving audience rates.--Team Leadership: Led a team of 20 in charge of casting, data analytics, program planning& editing. Skilled at working with cross-functional teams and maintaining solid relationships with colleagues and partners --Communication skills: Interviewed more than 5000 characters. Strong, empathetic negotiation skills to deliver the best outcomes for the shows and all parties involved. Show less ---Spearheaded the production of JSTV's hit program "Super Brain" as the executive producer, overseeing all aspects of the show's creation and execution, resulting in an average rating of 8.5 out of 10 and attracting an average of 10 million viewers per episode.---Collaborated with the program's creative team to develop innovative and engaging content that resonated with audiences and drove viewership, resulting in a 25% increase in viewership over the course of a single season.---Managed a team of producers, directors, writers, and other production staff, delegating responsibilities and ensuring that all team members were working effectively and efficiently, resulting in a production cost of $500,000 per episode, which was 20% below the network's average production cost.---Coordinated with network executives to develop and execute strategic plans for the program, including scheduling, marketing, and promotional initiatives, resulting in a successful marketing campaign that helped to increase viewership by 25%.---Built and maintained strong relationships with key stakeholders, including network executives, production staff, talent, and external partners, resulting in trust and collaboration towards common goals. Show less --Audio Visual Production: Proficient in all audio and video production processes, hands-on experiences in script writing, on-set shooting, execution, editing, and distribution.--Internal & External communication: Cooperated with the world-renowned director and actors, Coordinating the daily operations of the 400-person crew to ensure smooth filming. Independently responsible for the planning, execution, and internal & external communications of the 3000-person TV series launch event.--Marketing strategy: Led the marketing team of TV series, making the promotion plan, planning and executing the launch, helping the series to get the honor of top 20 ratings of the year Show less

  • Producer

    Jul 2014 - Aug 2020

  • Executive Producer

    Jul 2013 - Jun 2014

  • Marketing Manager & content producer

    Jul 2011 - Jun 2013
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  Tiktok

  Aug 2020 - now

  Social media manager

  ---Managed social media platforms for five high-profile Chinese celebrities, leveraging channels such as TikTok, Weibo, and Red, achieving a monthly fan growth rate of over 100k+ for each celebrity.---Developed and executed content strategies for each channel, ensuring alignment with event themes and brand guidelines, resulting in an average engagement rate of 5% and a 15% increase in positive sentiment towards the events.---Collaborated with creative teams and event sponsors to launch 4 successful marketing campaigns, generating buzz and excitement around the events, resulting in a 20% increase in event attendance. Show less

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  Nanfang college guangzhou

  Feb 2024 - now

  University lecturer