Experience

• 

  Fonterra

  Nov 2020 - Jun 2022

  The Fonterra Business Graduate Program is designed to rotate graduates around different areas of the co-operative to encourage accelerated growth, resilience and the need to deliver value in a relatively short period of time (around 6 months per rotation).Rotation roles as follows;January 2021 - August 2021: Anchor Assistant Brand Manager.Key Projects;-Anchor Aims Games Project Management and Activation lead.-Field Days Project Management and Activation lead.-Farmer Connect Conference Project and Activation lead.-Weetbix Triathlon Free Product Coordination and Marketing collateral. -Lead the World Milk Day Digital Activation-NPD Plant Based Milk Scoping -Involvement in Major Brand Refresh (Anchor - A Taste of Home)August 2021 - February 2022: NZMP Global Assistant Brand Manager/Project Manager.Key Projects;- Project Manager for Gulfood Brand Stand and Activation (The largest Food and Beverage Tradeshow in the world).- Manage NZMP Newsfeed on AEM and run the NZMP LinkedIn Organic and Paid posts. - Creation of a Sustainability Digital Activation for the NZMP brand with the Fonterra Sustainability team.February 2022- June 2022 : Category Marketing Assistant, Cultured and Beverages.Key Projects;Various New Technology Develop and NPD project.Marketing Comms - Creation of white paper content for the Cultured and Beverages Category. Show less

  • Marketing Business Graduate

    Feb 2021 - Jun 2022

  • Summer Business Intern

    Nov 2020 - Jan 2021
• 

  Mars

  Jun 2022 - Sept 2024

  Omnichannel and e-commerce specialist

  Campaign execution: Plan, book and execute Omnichannel Campaigns for Pet, Food and Snacking brands across Grocery and Pet Speciality Customers.Category Management: Gather key category insights to drive share growth and online penetration.eCommerce: Define and execute an onsite Paid Search and eCommerce strategy for Pet, Snacking and Food segments. Analytics & Reporting: ROI tracking and reporting of eCommerce and Paid Search activations. New Product Development: Follow the Stage Gate process to launch Snacking NPD into NZ Grocery and Multichannel Customers. Project Management: Lead the creation of a Breeder Program for a Pet Speciality Brand. Lead the creation of an Online Category Performance Dashboard. Internal Comms: Lead and create the Mars NZ Digital Corner Newsletter through Microsoft Sway.Reporting to Digital Demand Director. Show less

• 

  Ziwi

  Sept 2024 - now

  Global marketing activation manager

  Working across multiple global markets, my role is to take our global brand strategy and collaborate with distributors and customers to localise it, ensuring we drive impactful marketing campaigns that resonate with consumers in each market. Key Roles and Responsibilities- Lead go-to-market strategies for NPDs in New Zealand, Australia, Japan, Korea, Singapore, and Europe. - Lead the Marketing activation strategy from Awareness to Consideration for APAC markets and EMEA.- Plan and manage marketing budgets and spend across these diverse markets. - Collaborate with the Global Marketing Communications Manager, customers and agencies to run paid media advertising campaigns across multiple regions. - Work closely with influencer marketing agency to execute high-impact influencer campaigns and UGC content.- Project manage key tradeshow stand build and activations at events such as Interzoo (Italy), dog and cat lovers (AUS) and customer conferences. - Work with our customers to run effective retail media omnichannel campaigns.- Localise global marketing content to ensure relevance and engagement across multiple markets.Reporting to Regional Manager APAC Show less