Experience

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  Cresset technology

  Jun 2015 - Mar 2019

  Seo team lead

  Led a team of 23 SEO specialists, managing multiple B2B and B2C projects, driving strategic initiatives to boost organic performance and rankings. Conducted in-depth keyword research, competitor analysis, and crafted tailored link-building (link juice) strategies to improve site authority and search visibility across all projects.Developed and implemented comprehensive content strategies, creating monthly content calendars and assigning tasks to content creators based on project needs and goals.Achieved significant milestones, including top rankings for multiple high-traffic keywords, driving increased organic revenue and lead generation across various industries.Optimized website performance, reducing bounce rates, enhancing user experience, and growing user numbers through targeted SEO tactics.Continuously monitored SEO performance, adjusting strategies to maximize organic growth, improve CTR, and boost overall site engagement.Monitored team operations and workflow during busy periods, making adjustments to improve pace.Collaborated with other team leaders to achieve company goals. Show less

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  Buksh group pvt. ltd

  Mar 2019 - May 2021

  Digital marketing manager

  Managed a multi-category online store with 30,000+ products, overseeing all aspects of e-commerce operations including product listing, stock updates, and overall site management. Led and coordinated a cross-functional team, assigning tasks related to inventory updates, website design, Conversion Rate Optimization (CRO), SEO, and paid advertising campaigns.Strategized and executed high-impact paid media campaigns, ensuring alignment with business objectives and maximizing ROI across multiple platforms.Generated $36M+ in monthly revenue from $0.7M in sales by leveraging data-driven strategies, scaling operations, and optimizing advertising spend.Enhanced customer funnel and optimized conversion rates, improving user experience, boosting engagement, and driving higher sales conversions. Show less

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  New life developers

  Jun 2021 - Mar 2023

  Digital marketing manager

  Led comprehensive digital marketing campaigns, focusing on lead generation, CRM integration, and influencer marketing to drive brand growth and customer acquisition.Planned and executed data-driven marketing strategies across various channels, including social media, paid ads, and email marketing, to maximize engagement and conversions.Increased company revenue by 10x within one month through targeted campaigns, optimized lead funnels, and strategic partnerships with key influencers.Developed case studies showcasing successful client campaigns or projects.Collaborated with cross-functional teams to ensure seamless CRM integrations, enabling efficient lead tracking and customer management.Optimized website content for improved SEO rankings.Analyzed campaign performance and market trends to continuously refine strategies, ensuring sustained growth and higher ROI.Worked closely with marketing director to drive digital marketing strategy creation and execution.Kept up-to-date on industry trends and emerging technologies in digital marketing space. Show less

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  Rankistan

  Mar 2023 - now

  Led team of e-commerce specialists responsible for various aspects of business, including merchandising, marketing, customer service, and technical support.Managed daily operations of e-commerce websites, including content updates and site maintenance.Spearhead data-driven marketing strategies across Meta, Google Ads, Google Merchant Center, TikTok, Snapchat, Pinterest, and Native Ads platforms to achieve exponential growth.Set annual budgets for all e-commerce initiatives and monitored financial performance throughout the year.Utilize tools like Klaviyo and automated marketing systems to drive personalized, high-impact campaigns and optimize customer acquisition and retention.Conduct comprehensive marketing research and competitor analysis, creating actionable strategies to outperform industry players in diverse global markets, including the USA, UK, Pakistan, Australia, Canada, Germany, and UAE.Developed and executed innovative e-commerce offers, boosting visibility and conversions through a multi-platform approach.Successfully scaled multiple e-commerce projects from the ground up, delivering revenue increases of 5x to 7x through strategic planning and execution.Generated $1.25M+ in monthly revenue, consistently achieving 10x+ Return on Ad Spend (ROAS) through targeted, data-driven marketing strategies.Directly manage advertising budgets exceeding $100K per project, with a combined budget of $300K+ across multiple platforms.Work closely with the CEO, providing direct insights, performance reports, and strategic recommendations to align marketing efforts with company objectives.Design and implement monthly planners and quarterly KPIs for all team members, ensuring clear objectives, timely execution, and regular performance evaluations. Show less

  • Head of Ecommerce

    Jul 2024 - now

  • Digital Marketing Consultant

    Mar 2023 - Jul 2024