Experience

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  Modem media

  Jul 1997 - Jun 1998

  Media co-ordinator

  Entered the media industry by working at this first ever pure play Digital agency. Conducting media buying and management for blue-chip clients such as Citibank, Delta, JCPenny, John Hancock, and Excite.

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  Ogilvy interactive

  Jul 1998 - Jul 1999

  Interactive media planner

  Joined a 360 degree agency to develop TTL experience. Managed Internet advertising budgets and media activity for IBM’s PSG, SMB and Industries divisions.

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  Mindshare ww, london

  Aug 1999 - Jun 2002

  Continued to assist in building and managing m digital EMEA. Provided consulting, strategic planning and account management services to NIKE, PlayStation, and Kraft. Moved to London to extend International knowledge. Facilitated and managed EMEA activity for IBM Brand and Sony PlayStation. Included regional planning and coordination.

  • Business Director

    Mar 2000 - Jun 2002

  • Digital Media Manager

    Aug 1999 - Feb 2000
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  Ogilvy interactive, ny

  Jul 2002 - Jan 2004

  Associate media director

  Responsible for SAP, AIG, Western Union, Mead Johnson Nutritionals and Bristol-Myers Squibbs’ Digital communications planning and media activity. Drove standard media process and utilisation of tools across department of eighty employees.

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  Agency.com, london

  Mar 2004 - Mar 2005

  Media director

  Managed the media team, sat on management board, and increased agency profitability. Primary client focus was British Airways.

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  Mindshare ww, london

  Feb 2005 - May 2009

  Managing partner

  Lead SAP media strategy, planning and buying across EMEA. Consulted Nike, Motorola, Unilever, Diesel and PlayStation on Digital strategic approach and communications planning. Focused on Search, Branding and Content Distribution / Social Media. Assisted CEO with leadership of Interaction across Mindshare EMEA Network and Central EMEA Hub.

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  Omd usa

  May 2009 - Nov 2009

  Director of business management, pepsico

  Increased efficiencies across the PepsiCo portfolio through driving better operations/engagement and media planning/buying to deliver against client objectives• Audited and refined workflow and process internally and externally with PepsiCo• Developed investment strategy and portfolio management approach for PepsiCo team• Delivered consolidated reporting across the channels and team internally and externally• Built and enhanced systems, tools and dashboard to automate reporting and refine data management Show less

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  Annalect group

  Nov 2009 - May 2015

  Global managing group director, client solutions

  By bringing together the best and most innovative minds in the technology, integrated marketing and consulting arena, we offered marketing solutions that delivered meaningful insights from a sea of data. My Global and Regional teams were responsible for identifying business challenges, architecting and applying the right solutions with products / services Annalect Group developed. These solutions were continuously enhanced to ensure our clients were category leaders.

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  M/six

  May 2015 - Apr 2019

  President / ceo, north america | creative media solutions | data driven marketing | biz planning

  Built and scaled the m/SIX, North America business; the newest and fastest growing GroupM agency. Managed an offering that used data, technology and analytics to integrate media and creative and drive best in class connection planning, strategy, activation and analytics. Generated 20+ new clients while trebling revenue YoY. Retained high client satisfaction rates, won awards, established a committed and collaborative team and truly impacted and grew Brands and their businesses.

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  Groupm

  Mar 2019 - Mar 2020

  Executive advisor, data tech & analytics | integrated media | client growth | transformation

  Led a committee of talent across GroupM that was dedicated to elevating and delivering future fit solutions for our agencies and clients. Established Centers of Excellence and change management surrounding data, technology and analytics solutions. Designed and packaged offerings. Supported new business development and client on-boarding while leveraging these new solutions.

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  Mediacom

  Apr 2020 - Dec 2022

  Chief transformation officer, client leadership | product development | innovation | learning & dev

  Responsible for leading exceptional client services. Helped marketers grow business by improving media effectiveness and efficiencies through data, technology and innovation. Transformed MediaCom's capabilities through design and delivery of a quality work product in support of our clients' business needs and employees' happiness.

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  Essencemediacom

  Dec 2022 - Feb 2023

  Chief operating officer
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  Sertify

  Apr 2023 - now

  Board advisor

  Advise Sertify in supporting DEI by empowering small diverse owned publishers and creators / influencers. Shape and fulfill the business model, strategic approach, sales pipe.

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  Uplify

  Apr 2023 - now

  Board advisor

  Establish Uplify’s go-to-market strategy in the US. Launch ad tech and managed services for livestream influencers. Package credentials, inform product positioning, develop and deliver sales roadmap.

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  Spark & rise integrative health llc

  Apr 2024 - now

  Ceo & founder | integrative health & wellness coach

  Empower yourself and your team to thrive with personalized 1:1 health coaching and dynamic corporate wellness programs. I foster holistic well-being by nurturing clients physically, emotionally, mentally, and spiritually. Drawing on extensive life experiences and continuous training, I support high achievers in managing anxiety, enhancing sleep quality, achieving weight loss, embracing nutrient-rich diets, and rediscovering joy and purpose. Together, we'll create actionable plans that prevent burnout, reclaim joy, and unlock full potential - personally and professionally. Ready to rise? Learn more about my coaching sessions, corporate workshops, and wellness events at www.sparkandrise.co. Show less