Experience

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  Silverline jewellery ltd.

  Apr 2007 - Apr 2013

  Sphere of life digital marketing/e-commerce manager

  Promoting brand awareness using various marketing channels, both digital and offline, including social media, email marketing, writing copy and marketing material and liaising with large clients (multiple retailers). Additionally, I created and managed the company's E-Commerce site, which has been rapidly growing in revenue since its launch in 2011. This included working alongside web developers to design and maintain the site, and being in charge of SEO, PPC, affiliate marketing and email marketing, while monitoring KPIs using Google analytics and other tools. Show less

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  Cancer research uk

  Apr 2013 - Dec 2013

  E-commerce manager

  Responsible for managing Cancer Research UK's Online Shop, part of the charity's retail arm, selling a range of fundraising essentials as well as gifts and greeting cards. The role includes:•Monitoring sales and commercial KPIs in accordance with targets.•Creating annual sales forecasts and setting marketing budgets.•Planning and executing digital marketing strategies across all channels (email, PPC, SEO, affiliates, PR, social media).•Developing content strategy and liaising with internal teams to achieve content goals.•Managing relationships with stakeholders within the organisation to maximise exposure for the Online Shop. This includes working with department heads in Trading and Digital, data and IT teams as well as other product teams. •Responsible for development and maintenance of the CMS (Magento), liaising with developers and internal IT professionals. •Managing relationship with fulfilment house while minimising costs to achieve optimal profitability.•Overseeing production and execution of direct marketing campaigns, including photoshoots, creative process (liaising with media agencies) and data segmentation.•Managing a team of e-commerce executives Show less

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  Merlin entertainments

  Dec 2013 - Aug 2014

  Global digital marketing manager (dungeons)

  •Leading the development of global online traffic acquisition strategy for Merlin's The Dungeons brand, with 9 attractions in UK, Europe and US.•Developing digital campaigns in PPC, SEO, affiliates, social and display while managing creative and digital agencies to drive online bookings.•Part of Merlin’s CRM ops team – developing Merlin’s email strategy and delivering cross-sell and loyalty campaigns across the organisation.•Providing tactical guidance and support to local marketing managers to deliver digital plans.•Monitoring performance across the brand's multi-lingual websites while creating content, optimising UX and developing pricing strategy to increase conversion. Show less

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  Hong kong tourism board

  Aug 2014 - Jul 2017

  Digital marketing manager - uk & northern europe

  Inspiring travellers in the UK and Northern Europe to choose Hong Kong as a holiday destination.I plan and deliver imaginative, content-driven digital campaigns to reach consumers at various stages of holiday-planning and spark their interest in Hong Kong's vibrant, fascinating culture and atmosphere.

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  British council

  Jul 2017 - Jan 2023

  Senior digital campaign manager - study uk- great campaign

  Leading on development, delivery and evaluation of the Study UK global digital marketing campaign (in partnership with the GREAT Britain campaign) promoting the UK as a Higher Education study destination to international students.

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  Cambridge education group

  Jan 2023 - Apr 2024

  Director of marketing, oncampus

  Leading a large marketing team in planning and delivering integrated international student recruitment campaigns.