Experience

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  Freelance

  Jan 2018 - Jun 2020

  Freelance strategist and copywriter

  Projects:- Tripoto - Web Travel Series- Gourmet Meals Campaign for Deep Red Ink- The Grub Fest for White Fox- Highway on My Plate Reimagined for Good Times- Plastic Pollution Awareness Campaign for The Better India- The NRI Philanthropists for The Better India

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  Ministry of information and broadcasting

  Jan 2018 - Jan 2019

  Editor and social media manager

  Managed Online Platform of Publications Division;Edited e-pub versions of books. Edited Yojana Journals- Assigned monthly themes, sourced, proof read and edited articles.Worked in collaboration with the design and marketing team.Handled all SM handles.Directed and worked in accordance with the programming team in developing an app forEmployment News, pitched in ideas to enhance the master site content wise and also interms of design and overall appeal.

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  Aim television

  Jan 2019 - Sept 2019

  Assistant director

  Researched and wrote scripts, prepared pitch decks and client briefs, presented and worked on pre-production of documentaries- Water Wars, The Great Indian Bustard, Boxing Girls and other projects.with National Geographic.

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  Government of delhi

  Sept 2019 - Aug 2021

  Associate fellow - media & policy

  - Led public relations initiatives for the Delhi Government, crafting and disseminating over 150 press reports from the office of the Deputy Chief Minister of Delhi with a special focus on Education, Finance, Tourism and Art & Culture. -Published compelling news stories on Corona Warriors-highlighting the dedication of government teachers and healthcare professionals during the COVID-19 pandemic, fostering community engagement and pride in government initiatives.- Produced impactful ad copies, jingles, and public service announcements, effectively communicating government schemes and initiatives to the public. - Leveraged expertise in public relations and advertising to bridge the gap between policymakers and the public, upholding the highest standards of professionalism and integrity. Show less

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  1021 creative

  Nov 2021 - Feb 2024

  - Spearheaded YouTube’s Research & Editorial project in North India, leading a multifaceted approach to market-specific insights by analyzing channel and creator communities. Utilized key metrics including views, impressions, subscriber growth, and watch time to inform strategic decisions.- Produced over 50 data-driven research reports dissecting prevalent digital video culture trends, including trends such as Skibidi Toilet, Storytime Animation, Horror Gameplay- Granny, Barber ASMR & Mukbang, Podcasters, Edutubers, Motovloggers, Caravan Vloggers and Mentalists. These reports served as invaluable resources for internal stakeholders, guiding content creation strategies and driving a 25% increase in audience engagement on priority channels.- Conducted comprehensive client presentations on YouTube trends, delivering actionable insights that propelled informed decision-making and fostered long-term partnerships.-Led training sessions for a team of six content strategists, sharing best practices and fostering a culture of continuous learning and development within the team. -Served as the lead strategist for all India- editorial assignments, overseeing project execution and ensuring deliverables met client expectations and organizational objectives. Show less - Oversaw the development and maintenance of a comprehensive content calendar, ensuring strategic alignment with client objectives and audience interests. Produced YouTube playlists curated to maximize viewer engagement and drive channel growth.-Conducted quality checks on YouTube content, adhering to set guidelines and ensuring alignment with brand standards. Approved videos for publication, maintaining a high level of quality and consistency across all content.-Provided trend-specific intelligence to clients, collaborating closely with the marketing team to integrate insights into business decisions. My research on trends, data analysis, and trend predictions informed YouTube's Culture and Trends 2023 report, shaping industry narratives and driving strategic initiatives.-Leveraged various key metrics, growth templates, YouTube's internal analytics, Social Blade and Google analytics to track viewer engagement, growth, and subscriber metrics. These insights were instrumental in optimizing content strategies and maximizing channel performance. Show less

  • Research Strategist

    Jan 2023 - Feb 2024

  • Content Strategist - YouTube Culture and Trends

    Nov 2021 - Dec 2022
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  Educational Institution

  Nov 2023 - now

  Marketing strategist