
Timeline
About me
Co-Marketing Manager @ zooplus
Education

Munich university of applied sciences
-Bachelor of arts (b.a.) international business administration
University of southern denmark
-Master's degree international business & marketing
Edinburgh napier university
-Ba (hons) business management, double degree studentActivities and Societies: Napier University Kayak Society, Napier University International Society
Experience

Auto europe
Sept 2010 - Aug 2013Responsible for the Scandinavian customer service inquiries.Tasks included:- Classifying customer queries and billing issues- Communicate with customers- Communicate and coordinate service files with suppliers and other Auto Europe offices Main responsibilities:- Counselling on and selling the Auto Europe products- Making bookings for car hire worldwide and contacting local suppliers for confirmations and problem solving- SEO, Search Engine Optimization, with focus on landing page development and maintenance- Completion of Newsletters, including pricing analysis and comparison for the Scandinavian source countries
Customer Service Representative
Jan 2011 - Aug 2013Trainee
Sept 2010 - Sept 2011

Atix ag
Sept 2013 - Feb 2016Marketing managerMain responsibilities:- Strategic development of online marketing activities- Coordination of website development and maintenance - planned and organized a complete website relaunch in January 2014- Determining the corporate identity including logo facelift and making of various marketing materials- Planning and organizing of conferences and trade fairs (e.g. CeBIT)

Google
Jan 2016 - Aug 2016Business internPart of Google Marketing Solutions in the department Global Customer Experience for the Nordic market. Mainly supporting clients with the products: Google Ads and Google Analytics. Main repsonsibilities:- Handling inquiries from Google’s advertisers via phone, email, and chat- Providing strategic and consultative advice to businesses on how to improve performance and help solving technical issues- Promoting Google Business Solutions through education of customers- Carrying out business cases as an integrated part of the internship Weniger anzeigen

Coop danmark
Jan 2017 - Jun 2018Digital marketing assistantCoop is Denmark's largest retailer with a combined net sale of € 6,71 billion and a market share of 42%.My main responsibility was the coordination of 3 newsletters send outweekly to more than 200,000 subscribers each, for the retail chain Fakta. In addition, I was assisting with executing various digital campaigns across channels (E-mail,homepage, Facebook, SEO) working closely with agencies and internal teams.

Trade council of denmark in oceania
Sept 2018 - Feb 2019Trade advisor traineeThe Danish Trade Council assist Danish SMEs with their export activities on foreign markets. In a traineeship during my master studies, I got valuable insights into developing go-to-market strategies and the Australian market.My main tasks included:- Carrying out market analysis in different sectors to determine business- and growth opportunities for Danish SMEs- Identification of relevant distributors and channel partners- Lead generation, meeting booking and business trip coordination for senior staff- Event management of cultural and networking events with 30-120 guests Weniger anzeigen

Bay city textilhandel
Jan 2019 - Sept 2019Research projectBay City Textilehandel a leading textile sourcing company in Europe and part of the Schmidt Group GmbH. As part of my master's thesis, I was working on a project at a textile company focusing on a new b2b segment. The project included competitor analysis, identification of markettendencies, segmentation and evaluation of growth strategies

Thg
Nov 2019 - Jan 2021Ecommerce country managerTHG is a global digital commerce group, build own industry-leading and award-winning technology, THG Ingenuity. It powers THG’s own brands, including lookfantastic, MyProtein, ESPA and Glossybox, as well as such international giants as Nintendo, Honda, and Nèstle. As a Country Manager I was responsible for lookfantastic.dk, a beauty and personal care retailer. Main responsibilities included:- Site P&L, growth strategy and local brand identity- Driving sustainable growth for key brand partners inline with profit targets- Ensuring trading plans and campaigns are well planned and executed inline with daily phased targets across the channels ECRM, affiliates, influencers, Organic, Social and PPC- Driving continuous site improvements to maximise conversions and average order values - Pushing brands and discount levels to maximise gross profit Weniger anzeigen

Zooplus
Feb 2021 - nowCo-Marketing Manager
Apr 2023 - nowDirect Marketing & Campaign Manager
Feb 2021 - Jan 2023
Licenses & Certifications
- View certificate

Google ads search certification
GoogleApr 2025 - View certificate

Bi dashboards with power bi course
CodecademyAug 2024
Languages
- daDanish
- enEnglish
- geGerman
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