Experience

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  Axonn media

  Feb 2011 - Jul 2012

  Business development team leader

  Axonn is an established digital marketing agency that specialises in content creation and campaign management. Axonn devises, implements and manages strategic campaigns and projects for B2B and B2C clients using in-house content creation and campaign management teams, to generate measurable results.

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  Research partnership

  Jul 2012 - Oct 2023

  Research Partnership, an Inizio Advisory company, is a world-leading market research partner for health and life science companies, providing custom and syndicated research that deliver actionable insights and recommendations.In my role, I was responsible for planning and executing marketing campaigns that effectively communicated Research Partnership's bespoke market research capabilities to target clients across the pharmaceutical industry. I collaborated closely with the senior leadership team and other stakeholders across the business to develop tailored messages and innovative promotional strategies that enhanced Research Partnership's visibility in the market and reinforced the brand's reputation for delivering high-quality market research. My leadership in the role ensured our marketing efforts not only positioned the brand as an essential partner within the industry but also drove client engagement and helped expand the company's footprint in key growth areas including emerging markets and the digital and medical technology sectors.Additionally, I co-founded the Diversity, Equity, and Inclusion Committee and was responsible for driving the development and implementation of impactful policies and strategic employee engagement initiatives that cultivated a more inclusive and equitable workplace culture. Show less

  • Head of Custom Insights Marketing

    Mar 2022 - Oct 2023

  • Marketing Manager

    Jul 2019 - Mar 2022

  • Senior Marketing Executive

    Oct 2015 - Jul 2019

  • Marketing Executive

    Jul 2013 - Oct 2015

  • Junior Marketing Executive

    Jul 2012 - Jul 2013
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  Inizio advisory

  Oct 2023 - Apr 2024

  Senior market engagement manager

  Inizio Advisory is consultative partner that helps global life science and healthcare companies to create lasting change in human healthcare through market research (Research Partnership), strategic consulting (Putnam), management consulting (Vynamic), and brand alignment (STEM) for every stage of the product and patient journey. I led the development and execution of strategic market engagement initiatives that significantly enhanced Inizio Advisory's brand visibility and market presence. My role involved managing an annual programme of high-impact industry conferences, sponsorships, and media partnerships, aligning them with the company’s core values and strategic priorities. I successfully managed relationships with key stakeholders and industry partners, leveraging my expertise in strategic event planning, content marketing, and media relations to support business objectives and position Inizio Advisory as a leader in the market. Show less

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  Definition health

  Jun 2024 - now

  Marketing director

  Definition Health is a ground-breaking, best in class digital health company that is revolutionising the hospital-based approach to healthcare. Founded in 2018 by two practising NHS Consultants, we have produced the first UK end to end digital journey for surgical patients which delivers an agile, seamless, sustainable solution that frees up overstretched clinical teams, delivers personalised patient support and addresses ever-increasing care expectations.