Matthew D'Souza

Experience

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  INDIAN NEWSLINK LIMITED

  Nov 2015 - Apr 2017

  Columnist
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  DriveTribe

  Mar 2017 - Jan 2022

  Content Writer

  This was a passion project of mine and so the success of the blog depended entirely on my efforts in growing it. I was required to be a self-starter and motivate myself to create content.Have been regularly featured on the worldwide homepage of DriveTribe and on Apple News.Received recognition from the platform’s founders- Jeremy Clarkson, James May and Richard Hammond.My writing accomplishments earned me the position of Community Ambassador for New Zealand.My content writing skills and my enthusiasm for cars had earned me a reputation as one of the top 20 content creators worldwide along with bringing in a total of over 5 million views for my pieces. Show less

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  Avis Budget Group

  Dec 2017 - May 2019

  Rental Services Return Agent
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  Tarmac Life

  Dec 2018 - now

  Co-Founder & Contributor

  As a co-founder and content creator for Tarmac Life, Matthew has helped grow the brand to a point where it is mentioned in the same circles as established names like Driven NZME, Autocar and Stuff!Day to day, Matthew creates informative news articles and review pieces to to help establish the brand as a credible media source for motoring and lifestyle content.Matthew also works with his co-founder to produce and film YouTube video reviews of brand new vehicles, using a multi-channel strategy to encourage the uptake of content creation.In this role, Matthew works extensively with WordPress content management system as well as Facebook's business page tools. Show less

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  Williams Property Services Group Ltd

  May 2019 - Nov 2019

  Social Media and Content Writer

  Wrote content for a new website to fit with the company’s rejuvenated objectives and values. Involved communicating with UX/UI developer to implement content on the new website.Brainstorming and creating a gardening related blog.

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  ChargeSmart Limited

  Nov 2019 - Mar 2020

  Marketing

  Tasked with managing the brand’s social media presence. This meant engaging with people who were passionate advocates of electric cars. The role also involved creating and scheduling content along with keeping up to date with the latest news regarding EVs.The role required me to integrate my creative thinking skills with logic to create a marketing strategy for the brand and then present it to the CEO effectively.Creating content also meant understanding the competitive advantage of this business and integrating it into the brand’s content. Main content creation involved writing a podcast script for the Electrify Everything Show along with daily blogs. Social media posts via Facebook, Instagram and LinkedIn were all a key part of the job as well. Show less

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  DDL Homes Ltd

  Jul 2020 - Jul 2021

  Marketing and Communications

  Main tasks involved improving brand awareness and driving strong campaigns to sell developments in record time.Marketing:Created and applied marketing strategies to sell entire developments in record time.Exponentially grew the email database from 6,500 to 18,000 people within one year through smartly executed marketing campaigns on a strict budget.Generated excellent leads that resulted in the sale of over 150 homes during the same periodWorked with Trade Me’s listing management system to optimize lead generationWorked with Facebook Business/Ads Manager to create and deliver marketing campaigns with effective targeting and conservative spending.Analysed digital marketing results and used the insights gained to create effective campaigns that further generated more leads and increased sales.Presented marketing reports and analysis to directors on a regular basis.Worked with SharpSpring marketing automation to manage customer database, contacts and create email marketing/EDMs.Data entry into CRM system along with managing mailing listsWebsite management and updating content.Involved in all aspects of launching new products with the goal to improve brand recognition.Expert knowledge of product to brief sales team.Content Creation: Responsible for starting up a weekly blog on the real estate market.Created customer focused sales collateral Wrote all corporate communications and copy for buyers’ booklets.Wrote SEO friendly content to boost unpaid Google derived website visits from single figures to 90+ per day.Social media post creation for business’ Facebook, Instagram and LinkedIn profiles.Developed a content creation strategy for new developmentsDirector’s Projects:Recruited an IT professional/software developer to improve website and create app-based programs for internal use.Managed the execution of a new construction program from idea to product in 3 months.Spearheaded the creation and maintenance of a home buyer customer portal. Show less

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  Traffic New Zealand Ltd.

  Nov 2021 - Feb 2023

  Global Pay Per Click Specialist

  As the Global Pay Per Click Specialist at Traffic, Matthew is responsible for creating and executing marketing strategies for three brands in five countries - Refresh Renovations, Zones Landscaping and Oncore Service, across Australia, England, New Zealand, Northern Ireland and the United States. Matthew's expertise lies in helping people discover the above brands and convert into leads for two different reasons, either to buy a franchise or engage existing franchisees for work.Key Responsibilities & Skills:- Creating and executing marketing strategies to grow all brands internationally- Creating and running campaigns to help people discover and develop interest in these brands- Utilizing LinkedIn Sponsored Mail & Sponsored Content Ads to drive lead generation- Extensive work with Facebook Ads platform to drive lead generation- Using Google Ads Display & Search to drive lead generation- Creating and analyzing reporting to reflect the above marketing campaigns- Presenting reports to Directors, General Managers, CEOs and other senior level stakeholders- Using insights to carry out marketing campaigns that reflect and accomplish objectives set- Role has two main facets which is to grow the franchise group but also grow individual franchisees' business via leads driven marketing. Show less

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  Smartlogic NZ

  Feb 2023 - Aug 2023

  Sales and Marketing Manager

  As Sales and Marketing Manager at Smartlogic NZ, Matthew created and implemented marketing strategies to reinvigorate the Smartlogic brand and re-establish its presence within the I.T. industry. This involved diversifying the brand's marketing through both digital and traditional mediums.Beginning with overseeing a website overhaul, Matthew's role then helped the brand use marketing to generate interest from new leads.From there, Matthew was also responsible for managing and nurturing relationships with these prospects to create bespoke proposals to convert these into new clients for the business. Show less

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  Maurice Trapp Group

  Oct 2023 - now

  Financial Advisor (Trainee)

  This involves a training and qualification period to be a licensed financial adviser. My study includes the New Zealand Certificate in Financial Services, specializing in Investments and Insurance (Risk).