Jayden Ford

Experience

• 

  Research First

  Feb 2016 - Jul 2016

  Mystery Shopper
• 

  Printing.com

  Feb 2016 - Aug 2016

  Marketing Intern

  Served as Printing.com Christchurch Central’s marketing intern, as part of my Bachelor of Applied Management, where I led the market research for the launch of a new separate creative brand. 1. Played a key role in the company’s decision to launch a separate creative brand, due to my audit of the marketing activities, where I identified major problem areas and opportunities for the business. 2. Conducted extensive research to learn about how to position Printing.com Christchurch Central’s dual brand offering in the market.3. Assisted the owner with all marketing and branding strategies.5. Aided the owner in trialing, with the intent to develop, a Social Media product offering, which involved managing and optimizing the social media accounts for a travel and tourism business customer.6. Solely accountable research for developing and sourcing material, such as content, images, and graphics, for the company’s Facebook account. Show less

• 

  ECampus NZ

  Jul 2017 - Dec 2021

  Marketing Coordinator
• 

  Muritai Group

  Jul 2017 - now

  Marketing Advisor

  Responsible for undertaking marketing activities and developing marketing plans for numerous clients, ranging from small sole-traders through to mid-market companies and international franchises. Key activities included: - Created strategic plans including marketing plans, campaign plans, digital communications plans, and the brand experience (brand story, values, and key messaging) for clients.- Implemented digital communications plans for clients. This included managing multiple social media accounts, developing eNewsletters, and overseeing content creation.- Developed creative briefs and coordinated suppliers such as website developers, designers, photographers and print companies to complete projects for clients ranging from developing their website through to arranging collateral for expos and events. Show less