Gianluigi Corna

Experience

• 

  Intel Corporation

  Jul 1997 - Oct 2015

  Key account manager for Italy, Switzerland and Greece of the main PC and tablet manufacturers in the Consumer segment and of some of the most important consumer electronics chains with the responsibility of increasing turnover, sales per unit, market share. Main activities and results• Managed indirect sales worth approximately $ 100M per year, thanks to rebate programs, sales incentives and optimization of the available "demand generation" budget.• Experimented innovative visual merchandising projects in the point of sale that have increased the "durability" of the material in stores by months, with consequent savings in time and money.• Managed for 3 years the team taking care of the relationship with the salespeople of the consumer electronics chains with the aim of increasing preference for Intel and its products, reaching "advocacy" levels of 90%.• Started Consumer operations in Switzerland between 2009 and 2011, increasing Intel's visibility and relevance in the market and consequently increasing sales by 30%.• Influenced the cooperation between apparently distant companies (Asus and Lamborghini) by negotiating the design of the first notebook branded “Lamborghini” Show less

  • Retail Account Manager

    Jan 2005 - Oct 2015

  • National Key Account Manager

    Jan 2003 - Dec 2004

  • Distribution sales manager

    Jan 2001 - Dec 2002

  • Channel Account Manager

    Jul 1997 - Dec 2000
• 

  Freelance

  Jan 2016 - Nov 2022

  Key account manager | Business development

  Strategic consulting, development of sales strategies. Generation of new business development opportunities. Key account management. Collaborations in progress: - Key account manager at Maxidata (Zucchetti group) software house leader in management software for oenology (wineries, wineries consultant). In particular I'm in charge of the development and management of the sales strategy, and I'm in charge of the so called "Economic Observatory" , aimed at "consorzi di tutela del vino". The Economic Observatory is an automatic system to detect the sales data of the associated wineries that allows monitor the trend of volumes and prices in the Italian HO.RE.CA channel and in foreign destination markets. Today 10 of the major consorzi di tutela use this governance aid system.. - Business development manager at Sysgolf, a software house leader in the digitization of activities related to the game of Golf in Italy. In particular, I deal with the Booking system, with the strategic partnerships and integration projects with the European "green fee" sales platforms. In the last year and a half alone, the Sys Golf booking platform has been integrated with 4 European sales platforms. Show less

• 

  Maxidata S.r.l.

  Nov 2022 - now

  Key account manager