Ekta S.

Experience

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  LOYAUTÉ

  Aug 2021 - Aug 2021

  Campaign Creator

  -Recruit social media influencers.-Analyze audience demographics.-Create moodboards for matching brand aesthetic with the influencers.

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  MAC Cosmetics

  Sept 2022 - May 2023

  Independent Live Industry Project

  As part of a university assignment, I collaborated with MAC Cosmetics independently, where they graciously sponsored products for a captivating photoshoot. Harnessing our creative energies, we meticulously designed a vibrant pop-up event that showcased MAC's innovative products and celebrated individual expression through makeup artistry. Our collaborative effort culminated in a comprehensive theoretical report that delved into market trends, consumer behavior, and the impact of experiential marketing strategies. Through this dynamic partnership, we not only explored the intricacies of brand engagement but also honed our skills in event management and strategic planning, leaving an indelible mark on our academic journey and fostering valuable industry connections. Show less

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  Cosmopolitan Middle East

  May 2023 - Jun 2023

  Junior Assistant

  1. Digital Article Writing: As an intern at Cosmopolitan Magazine, one of my primary responsibilities was to write digital articles for their online platform. This experience allowed me to refine my writing skills while tailoring content to the magazine's target audience, covering a wide range of topics from relationships and fashion to health and lifestyle.2. Image Making and Editing: During my internship, I had the opportunity to work with the design team in creating and editing images for various articles and social media posts. Learning to visually enhance and align images with the magazine's branding was a valuable skill that I developed.3. Content Creation: My time at Cosmopolitan Magazine involved conceptualizing and producing engaging content for both online and print formats. This included brainstorming ideas, conducting research, and collaborating with other team members to bring fresh and exciting content to readers.4. Assisting the Beauty Editor: Assisting the Beauty Editor was a fantastic experience as it exposed me to the world of beauty journalism. I got involved in product reviews, beauty trends research, and even had the chance to contribute to beauty-related articles, broadening my knowledge of the industry.5. Assisting the Digital Editor: Working closely with the Digital Editor allowed me to gain insights into the dynamic world of online media and digital publishing. I helped produce digital articles for social media accounts, engage with the audience, and optimize articles for SEO, which improved my understanding of digital content strategy.Ability to write, an eye for a good story was a must. Show less

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  ITP Media Group

  May 2023 - Jun 2023

  • Grazia ME Photography Assistant

    Jun 2023 - Jun 2023

  • Cosmopolitan ME Junior Assistant

    May 2023 - Jun 2023
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  GRAZIA Middle East

  Jun 2023 - Jun 2023

  Photography Assistant

  1. Cross-Magazine Exposure: Thanks to the opportunity provided by ITP media, I had the unique chance to work not only at Cosmopolitan Magazine but also at Grazia Magazine. This cross-magazine exposure allowed me to gain insights into different editorial styles, target audiences, and working cultures, broadening my understanding of the media industry as a whole.2. Syndication Experience: Syndicating a digital article from Grazia Magazine for Cosmopolitan's platform was an invaluable experience. It involved adapting content from one publication to suit the tone and style of another, honing my skills in adapting and reworking material for specific audiences.3. Art Direction: Working on a photoshoot provided me with hands-on experience in art direction. Collaborating with a team of professionals to conceptualize and execute a visually stunning photoshoot enhanced my creativity and attention to detail.4. Photography Direction: Being involved in photography direction during the photoshoot was a significant learning experience. I had the chance to communicate my artistic vision effectively, guiding photographers to capture the essence of the concept while maintaining the magazine's aesthetic.5. Interdisciplinary Collaboration: Working across different magazines and being involved in various projects exposed me to interdisciplinary collaboration. I learned to work seamlessly with teams from different backgrounds, including photographers, stylists, writers, and designers, to produce cohesive and engaging content. Show less

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  Lions Clubs International

  Aug 2023 - Aug 2023

  Social Media @kili4kids

  - Social media content designs- Helped spread awareness to raise funds

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  Chalhoub Group

  Jan 2024 - May 2024

  Glow Fest Event with participation from Fenty Beauty by Rihanna Middle East

  Alongside six dedicated teammates, I organized and hosted this exhilarating event called "Glow Fest" over a hectic four-month period. Our mission was to celebrate diversity and inclusion through all forms of self-expression—dance, music, makeup, food, and gaming. I secured sponsorships from Fenty Beauty Middle East and Sugargram, and collaborated with them for the exciting “Glow With Fenty” TikTok contest. As part of a passionate team of seven, I handled communication, spearheaded social media marketing, and ensured that Glow Fest left an indelible mark on attendees. Show less