Cathrin Edelmann

Experience

• 

  Agency Fuchs congress+incentive Germany

  Jan 2005 - Sept 2009

  Project Manager

  End-to-end planning, organisation and execution of over 200 small to large scale high value corporate incentives and events. Responsible for client briefing and onboarding, developing proposals, contract negotiation and writing, budget management, event strategy development and execution and client billing as well as acquiring new business by following up on leads, referrals and developing relationships of interest with existing and prospective clients and partners.

• 

  Various

  Aug 2011 - Nov 2011

  Work and Travel in Australia

  Exploring Australia and working at the Darwin Convention Centre as F&B Supervisor and at the Darwin International Airport as Customer Service Officer

• 

  Auckland Council

  Oct 2011 - Apr 2014

  Developed and delivered a number of strategic communications and employee engagement projects across the council, and consulted on a variety of complex plans and strategies to drive council’s long term objectives. The role required exceptional relationship management skills, particularly with the Executive and Senior Leadership team, and had a strong focus on writing compelling stories and robust business cases to get the buy in from a variety of different stakeholders. Led a large-scale transformation programme to connect council's 9,000 staff to its new strategic direction. In addition to setting the overall strategic programme direction, I managed all day-to-day activities and competing priorities. The role required a high degree of project management skills, diplomacy and dealing with ambiguity. The programme contributed to a 5% employee engagement increase and was a finalist at the SOLGM Excellence Awards in the category 'Building Organisational Capacity'. Contract role to manage end-to-end sponsorship activities for community events, including Movies and Music in the Park and Parnell Festival of Roses. I was responsible for identifying, pitching and winning potential sponsors; market research, developing compelling sponsorship proposals as well as marketing communication and PR plans. Strong focus on building long-term relationships with sponsors and key stakeholders. Contract role to evaluate and streamline business service activities, and based on results develop a consistent approach to maximise productivity and efficiency. Strong project management and communication focus to support the implementation of the new framework incl. consultation with key people to define the scope, project planning, developing user manuals and guidelines, intranet updates, newsletters and training workshops for employees

  • Senior Communications Advisor

    Jan 2014 - Apr 2014

  • Programme Manager

    Jun 2012 - Jan 2014

  • Sponsorship Manager

    Jan 2012 - May 2012

  • Project Manager

    Oct 2011 - Dec 2011
• 

  ASB Bank

  May 2014 - Apr 2022

  As part of the Retail Tribe Leadership Team, I led an agile squad to develop and deliver digital solutions and multi-channel experiences to improve customer engagement and NPS. I took on additional responsibilities and projects to improve lead generation and sales and service effectiveness.My role was varied including leadership, strategy setting, business cases development, experience design, digital enablement, marketing, programme management, and delivery. I also provided thought leadership to the Retail Leadership Team how to create value for customers while achieving Retail's strategic objectives.Skills and experience: Agile, Strategy Development, Customer Experience, Digital products and platforms, good customer outcomes, product innovation Show less Team Leader of 5 Portfolio Managers and responsible for setting the strategic direction and plan for Retail's marketing automation programme - Connected Customer Conversations (CCC), to deliver data-driven and personalised omni-channel next best customer experiences, as well as identifying and unlocking new areas of commercial value for the bank and customers. Nominated for Retail’s Super Achiever Award for driving continuous improvement for the CCC programme. Instrumental during COVID lockdown, leading the customer response.Skills and experience: Direct Marketing, Portfolio Management, Customer Insights, Customer Analytics Show less Responsible for consumer debit card acquisition and strategy as well as personal lending performance and management. Achieved a 7% portfolio growth yoy by improving the digital experience and enhancing product features based on customer insights, competitor activities and global trends. Successfully formulated customer propositions and the product roadmap, as well as leading cross-functional teams to deliver go-to-market activities to increase market share, business value and customer engagement.Skills and Experience: Product Management, Digital strategy, Payments, Marketing, Process Improvement, Customer Operations Show less

  • Customer Experience Owner, Consumer Lending and Payments

    Aug 2020 - Apr 2022

  • Senior Manager Customer Delivery

    Oct 2019 - Aug 2020

  • Product Manager Cards and Consumer Finance

    Mar 2018 - Sept 2019

  • Communications Manager

    May 2014 - Mar 2018
• 

  KPMG New Zealand

  Apr 2022 - Jan 2024

  Senior Manager, Customer and Growth

  Lead teams to deliver business results for clients across banking, insurance, and corporate clients. Strong focus on projects to develop and deliver customer strategy, CX design, digital transformation, sales effectiveness and initiatives to improve business efficiency.

• 

  Visa

  Jan 2024 - now

  Director, Client Management

  Lead one of Visa’s four major client relationships in New Zealand