Andreas Kouroumalis

Experience

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  Nestlé Greece

  Jan 2000 - Jan 2004

  Product/Assistant Brand Manager NESTLE PROFESSIONAL

  -I worked on a start up mode and created the business framework to facilitate Nestle first ever direct business model to cafeteria channel. I insisted in launching coffee beans in the HORECA channel so I managed the introduction Buondi Espresso and Chocolate products. Buondi has thrived and nowdays it generates >25 mio€ turnover

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  Nestlé Greece

  Mar 2004 - Jan 2012

  Group Brand Manager Loumidis Greek Coffee

  I coordinated the rejuvenation of Loumidis Brand and made it attractive to a younger audience (25-35 years). At the end of my assignment in Loumidis I left a business of > 65 mio € and achieved a record value share of +70%During my term I developed a series of marketing campaigns and below the line promotional activities that generated a compound annual growth between 2006 to 2011 of 8.4% I successfully re-launched major products (Loumidis Archontikos, Loumidis Skouros) while I produced communication briefs for 7 tv campaigns including more than 35 tv spots, radio spots and outdoor posters. Finally, I developed several assistant talent who eventually were assigned leadership positions within the organization. Show less

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  Nestlé Romania

  Mar 2012 - Feb 2015

  Business Executive Manager NESCAFE & NESQUIK

  I landed in Romania at the beginning of the economic recession (2012). I successfully confronted the new market dynamics, the declining market share, a different culture and a young, inexperienced team.At the end of my expatriation, I reached a turnover of > 30 mio€, our NESCAFE 3in1 has gained 310bp, the team has developed significantly and the business has grown on double digit level for the years that followed. In a roast and ground dominated coffee market, I made Nescafe brand with the right communication and placement to be the preferable choice of youth. I was also active with the Romanian Coffee Association which after years of rigorous efforts succeeded in lifting the excise duties in coffee market. That added 1 mio € profitability Show less

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  Nestlé

  Jun 2015 - Jun 2019

  Business Executive Manager Infant Nutrition + Health Science

  In a long declining infant market, Nestle Business was losing significant ground (OG, OP, MS) for 7 consecutive years. I managed to stabilize the business, secure a turnover of > 20m€, return results to profit, gain value market share (+250bp), surpass 1 of the 2 key market competitors and reach the #2 market position. I developed a winning team by recruiting more than half of my 23 members team. I worked on the entire marketing mix by introducing consumer driven innovation (Bio products), expanding our presence in a larger number of pharmacies (both physical and e-pharmacies), I aligned NAN premium image with pricing and focused communication on our own assets mainly website and social platforms. I worked on team's morale and I succeeded to correct the undermined company's image to the pediatric community Show less