Sanjeev Satia

Experience

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  Symphony Teleca

  May 2005 - Jan 2008

  Handle projects and requests for client and serve the client’s demands in the form of data request and analytical presentations.Leveraged IRI’s propriety data, tools and intelligence, to prepare and present business solutions to sales, marketing and category management teams. Serve as a liaison between the Client and junior team members to monitor, maintain and identify areas of improvement.Primary source for junior client contacts on ad-hoc as well as regular analysis and understand & respond to questions on content, basic data issues / questions, report generation, etc.Supervise the team on data requests, technical basic support and ad–hoc analysis. Show less Strong knowledge of US CPG and Retail industry.Use analytical skills to deliver results using ad hoc reports and presentations to support the SPOCs to enable them to respond to their client.Independently and proactively develop and present data analysis to SPOCs.Schedule and obtain feedback from stakeholders. Anticipate issues/conflicts and proactively escalate to immediate manager.Assist senior staff in maintaining quality and operational metrics to ensure the services provided to the clients are timely and precise according to client business needs and specifications and at the same time meeting the company’s quality standards.Maintain an accurate, complete, up-to-date & insightful client business profile to be shared with senior management. Show less

  • Consultant

    Jun 2006 - Jan 2008

  • Associate Consultant

    May 2005 - Jun 2006
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  Symphony Marketing Solutions

  Jan 2008 - Jul 2009

  Senior Consultant

  Work on customer analyses and to train, manage & develop new members of the Global Business Insights team to ensure smooth transition and delivery of work.One of the pioneer members of the Global Business Insight team & an integral part of getting the high level analyses work to the GOC. Worked on vast variety of categories to gain domain & category knowledge & impart the same to the GOC. Managed the transition of high level business analyses work for large CPG clients. (Kelloggs, ConAgra, Sara Lee, Mars Incorporated, Campbells, etc).Understand the business requirements/ questions to be answered, Work with client to align on KPIs and data sources to be used.Define visuals and key KPIs that enable speed to insight. Design and align on mock-ups. Perform data extraction and data transformation processes to create the data set required for the dashboardDevelop the dashboard based on mock-ups finalized and perform UATImplement feedback from business users and create final version of the solution. Automate the refresh process using data transformation tools. Conduct workshop and train users for higher solution adoption Show less

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  Genpact

  Aug 2009 - Jun 2010

  Assistant Manager - Business Insights

  Experienced in CPG/FMCG domain• Managed all facets of the client deliverable against performance metrics established in client agreements• Led consulting teams, managed workload, and ensured quality of deliverable. • Identified developmental and training opportunities for team members and mentor junior consultants• Plan schedules, define goals, milestones, and resource requirements• Understanding client research objective, formulating research outline & frameworks, providing key takeaways, strategic recommendations and developing approach/ methodologies across various industry verticals such as technology, healthcare, telecom, FMCG/CPG and health & wellness• Efficiently utilized Panel and Store Data for analysis; also managed complex business analyses in various categories• Use secondary research for the business and client engagements. Use external databases and resources such as Factiva, Mintel, Hoovers, Gartner, industry journals, analyst reports, and information databases Show less

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  Hewlett Packard Enterprise

  Jul 2010 - Dec 2016

  Led efforts to build “LEGO” on the HP Vertica Platform by integrating several data sources such as HP internal sales data, HP campaign response data, and various external data. Transforming customer knowledge into Demand Generation within Big Data environment. Understand client requirements, business processes, data sources and define project objectives accordingly. Create and present customer presentations and project findings to stakeholders.Collaborating with leadership and marketing teams to prepare the marketing plans and work with regional marketing & product teams to ensure execution are aligned with the prepared to grow revenue and share.Develop scorecards & metrics dashboards for key operational functions and goals in digital, events, lead tracking and customer engagement. Manage and maintain campaign database along with annual campaign calendars and content. Provide the campaign teams with customer data and insights to support execution.Developed self-service analytical dashboards from internal and external databases using Tableau, QlikView and Microsoft PowerBI. Show less Manage rigorous quantitative and qualitative analyses; evaluate the effectiveness of multi- channel marketing programs (which include web, email, and direct campaigns); identify key touch points and factors that influence and predict customer behavior.Mentored and trained new joiners/interns in data analytics.Maintain process for use of PII across marketing and sales campaigns. Keep track of campaign execution and assure Touch Governance protocols are met on contacts data. Actively track metrics and performance reporting. Show less Develop POCs around support renewals, white spaces, cross sell, up sell initiatives to drive GTM strategies, incremental sales & process efficiency.Responsible for scoping, designing and executing programs addressing clients’ issues.Responsible for having client/on-site team interaction and understanding clients' business problems and defining the analytic approach to solving them.Analyzing Consumer Purchase Behavior and Trends to identify up-sell/cross-sell marketing opportunities.Incorporate ISO 20252 and Peer Review aspects into projects. Show less

  • Program Manager - Customer & Marketing Analytics

    Apr 2014 - Dec 2016

  • Project Manager - Customer Intelligence

    Apr 2012 - Mar 2014

  • Data Analyst - Decision Support & Analytic Services

    Jul 2010 - Mar 2012
• 

  HP

  Jan 2017 - Jan 2018

  Enterprise Reporting Lead - APJ Sales Operations

  As Enterprise Reporting Lead – APJ Sales Operations I was primarily accountable for planning & instituting service standards and guidelines that serve as benchmark for excellent service delivery - KPIs; steering process transition initiatives inclusive of assessing business requirements, coordinating in developing process flows, etc. Heading an efficient & distinctive team of individual contributors that support a complex business segment. In collaboration with various stakeholders, identified key challenges and with data utilization to help resolve them. I ensure adherence to defined SLAs - Service Level Agreements, TAT - Turn-Around-Time as well as Accuracy & Build Framework for internal quality control.I have significantly contributed in designing action plans to address roadblocks or issues affecting team; collaborated with multiple business teams and helped them with POC & production implementation plan; setting up targets, SOP & SLA; also maintained CTQ (Critical to Quality) targets. Additionally I have worked on removing less logical procedures in processes thereby reducing processing time; identified improvement areas and implementing adequate measures to maximize customer satisfaction level. Key Projects in - Migration from Salesforce to MS Dynamics - Sales Transformation BI Project: Measured FTE requirement in collaboration with Transition Manager  Developed standard operating procedures (SOPs) and trained the users, accordingly; complied with all internal functional operating procedures viz. time tracking, KPI tracking & reporting, and other internal systems and processes Show less

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  KPMG India

  Jan 2018 - May 2020

  Assistant Manager

  Leading a team of delivery consultants who are accountable for implementing quality services delivery and sales engagementsAssessment of various data sources / dashboards and improve consumption of the standardized global toolsDrive continuous professional services process improvement and efficiency while establishing high standards for delivery qualityRecruit and develop a team of best in class consultants and manage utilization goals to ensure performance against planContribute to client success and satisfaction through direct client engagement and indirect supportStrong presentation & verbal and written communication skills, and experience communicating to, and working with, virtual teamsKey Responsibilities: Lead the offshore development team to develop extensible, metadata-driven utilities and frameworks to provide automation and simplified control over back-end data systems and user-facing visual tools – yielding better time-to-market and fostering platform consistencyHands-on expert in database design and development, performance tuning, data warehousing, business intelligence, data analytics, and data visualization platformsFormulating, selling, and delivering on strategic capabilities for interactive data discovery and opportunistic use of data to enable business analysts and senior decision makers.Deliver thought leadership reports and benchmarks in the analytics space. Present research findings to global, as well as, senior offshore stakeholdersExperienced with SCRUM/Agile methodologies with enterprise-level application development projects. Handle various responsibilities such as planning, scheduling, coordinating, and managing all aspect of the project using JiraInterpret large amounts of information, from in-depth market research studies, scientific papers, financial reports, etc Show less

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  Philips

  May 2020 - now

  Lead Consultant