Mohammed Naheemuddin Mohammed Abdulla

Experience

• 

  EMedia

  Sept 2003 - Dec 2005

  Operations Manager

  • Handling the entire operations and business development.• Managing media buying – both online and offline• Co-ordinating with Mediaedge for the media planning and buying • Revenue maximization and managing key accounts.• Client servicing, liaison between vendors and partners, invoicing and payment follow-ups.• Generating MIS reports, budgeting, forecasting and SWOT Analysis.• Driving Jotun Paints for the WSA award for the best content in e-business category• Key account includes Jotun Paints, JVC, E-max, Al-Shirawi Group, Titan ME & Noor Oil. Show less

• 

  Publicis E-works

  Jan 2005 - Sept 2007

  Account Manager and Media Planner

  • Online media planning and buying for key accounts like Hewlett Packard, Nestle, British Airways and Carrefour.• Analyzing the online media performance, monitoring, optimizing and recommending the right mix of portals and banner formats. • Co-ordination and follow-up with various publishers like MSN, Yahoo, ITP, Maktoob etc.• Preparation of proposals, creative briefs & presentations for key clients and new pitches• Launching campaigns and tracking the online media through DoubleClick• Brainstorming, conceptualization and formulation of creative strategies and recommendation.• Managing key accounts- Dubai Shopping Festival, Carrefour, Siemens & CineStar Cinemas. Show less

• 

  Cheil Worldwide

  Sept 2007 - Mar 2018

  Specialties:Digital marketing strategy and planningMobile ads, apps and responsive websites Creative development for programmatic and DMPDigital media planning, buying, execution, tracking and reporting Social media strategy, setting up new brand channels, content development Search engine marketing strategy, planning and implementation – Organic and Paid Digital content marketing, editorial content and social contentAnalytics, ROl accountability and reporting• Account planning, supervising and directing Samsung’s digital marketing activities • Digital /social campaign strategy and ensuring implementation on time.• Integrating media planning and campaign process with Starcom (media agency) • Content marketing platform launch and process set up• Leading the creative development for programmatic and DMP• Assist client in establishing long and short term marketing objectives and goals. • Building relationship with the client team & ensuring a high level of satisfaction rate • Reporting to the Regional Group Director• Ensuring the team to meet the financial target and set performance KPIs• Strategic business development and identifying new revenue streams• Team management, mentoring and performance evaluation• Involved in pitches and new business development Show less • Digital account management & client servicing for Samsung Gulf Electronics and MENA RHQ• Managing 360 digital marketing – strategic & operational level. • Local digital campaign and performance media management. • Integration of offline and digital media - drive the local activation planning process across client and agency teams. • SEO strategy and implementation • Co-ordinating with Starcom for digital media planning process for Samsung campaigns. • Recruiting, interviewing, training and setting performance standards• Forecasting and achieving the financial goals • Campaign management for other clients like Renault, Coke Studio and Damac. Show less • Account management, client servicing and project management. • Digital media planning, buying, optimizing, analyzing and reporting.• SEM – monitoring, analyzing and direction for optimizing search campaigns.• Social Media – set up regional brand channels - Facebook, Twitter & Youtube. • Managing Facebook and GDN campaigns• Budget management and ensuring account profitability• Training and supporting usage of web CMS for Samsung - UAE, Saudi, South Africa, Turkey, India, Levant, Egypt, Pakistan and Iran website.• Co-ordinating with Web Support Center in China for workload balancing & timely updates.• Analytics through Omniture SiteCatalyst and Google Analytics.• Vendor evaluation and coordinating with vendors for various projects Show less

  • Associate Digital Director

    Mar 2015 - Mar 2018

  • Senior Digital Manager

    Mar 2011 - Feb 2015

  • Online Manager

    Sept 2007 - Feb 2011
• 

  Lemon Adverts & Solutions

  Mar 2018 - now

  • Director - Media & Advertising

    Jan 2020 - now

  • Director of Innovation and Operations

    Mar 2018 - Dec 2019