Patricio Uribe Martínez

Experience

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  Mediadrome

  Jan 2002 - Oct 2003

  Junior Consultant

  press kits, media monitoring

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  Prodigy MSN

  Oct 2003 - Apr 2005

  Online Sales Executive

  Responsible for the relationship with 56 agencies, digital marketing evangelization, online advertising management and representative for both MSN and our partners such as OCC, Big Brother, etc.

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  E-volution

  Apr 2005 - Aug 2007

  Online Project Manager

  E-volution was the biggest e-marketing independent agency on Latin America, including regional accounts such as Microsoft, Visa, Levis, Peugeot, Disney and local as Coca Cola, Afore Santander Serfin, UDLA and L’Oreal. I was project manager for the Peugeot, Coca Cola and Televisa Publishing campaigns. • For Televisa Publishing we created toquedequeda.net, their first website where editors and contributors from many different titles developed content building a 32 million page view community, the biggest in the industry by then. Show less

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  TV Azteca

  Aug 2007 - Jul 2008

  New Business Developer (online - mobile - TV)

  Website development for TVAzteca.com as part of the internal team that created the multimedia concept “Tres Pantallas” in which we contributed with different brands such as Unilever, Chrysler, Colgate Palmolive, Cervecería Cuauhtémoc Moctezuma, etc. • Aztecanoticias.com was my responsibility: from editorial and content management, commercial offers, production and sales team integration and traffic, we even surpassed news leaders such as El Universal or Noticieros Televisa.• We set commercial offers in multiformat including TV online and mobile providing more reach and efficiency and obtained 18 MMXP for our department. Show less

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  Editorial Televisa

  Jul 2008 - Jun 2011

  Online Communications Manager

  Project Management for the digital solutions in the Premium brands of Televisa, social media, SEM, SEO, crossmedia brand creation, websites for Cosmopolitan, Vanidades, Caras, Esquire, Cinemanía, Muy Interesante, National Geographic, Tú en línea, etc. • Launched 10 websites, 7 social media pages, 4 mobile apps, 56 digital magazines, on our first year we contributed with the 4% of total business in Televisa Publishing thru web.• Created connections between our print versions of the titles and digital markets using augmented reality, interactive content, personalized print, etc. • Intervened on the talks with international licensers regarding image and tone for the digital properties in Latin America, obtaining contractual benefits in profit redemption Hearst and Rodale after 36 months. Show less

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  Seguros Monterrey New York Life

  Jun 2011 - Mar 2012

  Corporate and Digital Communications Manager

  Responsible for the online communications for all the audiences, digital strategy and management for the websites and mobile solutions, corporate brands, online and offline advertising, brand communications manager. • We built the best Medical Insurance website (AMIS 2011) and gathered over 4,000 potential customers with an estimated value of 48 MMXP • New corporate image “La compañía de tu vida”, that involved changing printed and electronic communications for internal, external and official subjects, which caused a 7% growth on our SOV on individual customers and almost a 10% in groups. Show less

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  Wunderman

  May 2012 - May 2013

  Regional Account Director

  I was responsible for the development on the new Ford websites for the Ford Motor Company locations in Latin America, creating holistic regional solutions (custom made for my customer) in the region, communication campaigns, customer relationship management (loyalty programs) and dealers (incentive campaigns) websites, mobile sites, and apps, etc.• We developed Ford Websites for México, Argentina, Chile, Colombia, Ecuador, Venezuela & Brazil, with and average growth of 12% in visits and 18% on leads. (Est value 4.1 MDD)• Set up of a new customers communications body (CRM / Loyalty) changing the printed materials, decision trees, call center hierarchy, etc. Show less

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  Harren Media

  May 2013 - Feb 2015

  Commercial Manager

  Creating the best customer relations, create and manage strategies for different products and verticals using performance oriented platforms such as SEO, SEM, Social Advertising, Social Gaming, etc. 500% completion in diverse performance strategies for education and e-commerce products Executions with 25% over the benchmark development.

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  Hype! Marketing Solutions

  Jun 2014 - Jun 2017

  Account Relationship Manager

  Web strategy consultant specialized in audiovisual production and UX developmentAdministration of the digital development team (social media, web development, media planning, PR, etc.)We served clients such as Universidad Insurgentes, Grupo GICSA, Montefiore Health (USA)

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  Algoritmo Diez

  Jun 2017 - Jun 2024

  Senior Account Director

  Key Achievements:Developed a robust portfolio of solutions for clients, creating a heuristic approach to common problems: social media management, contact centers, e-commerce implementation, analysis, and SEO, campaigns, and media buying.Built significant partnerships by combining expertise and data in the ever-changing roles of organizations and how B2B and B2C communications should be.Client Solutions:B2C communication and e-commerce solutions for L'oréal, Crocs, Forever 21, Bioderma, Sanfer Pharmaceutical, Ford MexicoB2B solutions for L'oréal, Encrypgen, CompartiendasB2P solutions for Grunenthal, L'oréal, Punto Casa de BolsaLeadership and Team Management:Collaborated with cross-functional teams to drive business growth and achieve organizational objectives, resulting in a 25% increase in revenue.Managed a team of over 30 employees, providing guidance, training, and performance evaluations to ensure high levels of engagement and employee retention.Developed and implemented strategic plans to optimize efficiency and streamline processes, leading to a 20% increase in productivity. Show less