LILIAN BASTOS

LILIAN BASTOS

Followers of LILIAN BASTOS1000 followers
location of LILIAN BASTOSCampinas, São Paulo, Brazil

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  • Timeline

  • About me

    Global Digital Content Management | Dremel Brand

  • Education

    • MBA USP/Esalq

      2022 - 2023
      Master of Business Administration - MBA Data Science and Analytics
    • ESAMC - Escola Superior de Administração, Marketing e Comunicação

      -
      Marketing Management / MBA
    • Pontifícia Universidade Católica de Campinas

      -
      Ciências Econômicas Economia
  • Experience

    • Bosch Brasil

      Jul 2004 - now

      • Digital Marketing Analyst with 5+ years of experience, supporting the marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring optimization, analysis and reporting. • Developed and maintained monthly content calendar communications to deliver marketing and customer messaging to the target group. • Managed relationships and dialogue with the followers of the Bosch Social Media channels and customers. • Developed and coordinating media plans across paid media channels, as well as supporting the optimization ads campaigns to improve the kpis performance (CPC, CTR, CPV and CPM) in line with business goals. • Analyzing the performance and create reporting of these campaigns/channels to optimize on those channels moving forward. Facebook Business Manager, LinkedIn Ads, Google ads and Twitter Ads. • Responsible for projects implementation for LAM countries –> Bosch worldwide Rollouts like: GDPR; WebAnalytics (Google Analytics); Digital Campaigns, Website updates; Monitoring Tool; • Planning content for social media channels and website. • Experience with target group segmentation for paid media campaigns. • Experience with brand monitoring including project development, analysis and reporting. • Experience with Power BI tool creating dashboard with the main Kpis and metrics. • Implementation of ChatBot tool for customer service support. • As a buyer I have experience buying Marketing service and TI Consulting. Show less

      • Global Digital Content Management | Dremel Brand

        Mar 2022 - now
      • Digital Marketing & Communication analyst - Media and Performance

        Jan 2020 - Feb 2022
      • Digital Communication analyst

        May 2012 - Dec 2019
      • Coordenadora Serviço de Atendimento ao Consumidor

        Jun 2010 - Dec 2012
      • Compradora - Segmento Marketing e Eventos

        Jul 2004 - Jun 2010
    • Bosch br

      Jan 2012 - Oct 2023
      Digital Communication analyst na Bosch Brasil
  • Licenses & Certifications

    • Marketing Digital para Empreendedor

      Sebrae
    • Advanced Google Analytics

      Google
      Jun 2020
    • Inbound Certified

      HubSpot Academy
    • Inovação

      Sebrae
    • Google Analytics for Beginners

      Google
      May 2020
    • Branding

      Rock University
      May 2020