LILIAN BASTOS

Experience

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  Bosch Brasil

  Jul 2004 - now

  • Digital Marketing Analyst with 5+ years of experience, supporting the marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring optimization, analysis and reporting. • Developed and maintained monthly content calendar communications to deliver marketing and customer messaging to the target group. • Managed relationships and dialogue with the followers of the Bosch Social Media channels and customers. • Developed and coordinating media plans across paid media channels, as well as supporting the optimization ads campaigns to improve the kpis performance (CPC, CTR, CPV and CPM) in line with business goals. • Analyzing the performance and create reporting of these campaigns/channels to optimize on those channels moving forward. Facebook Business Manager, LinkedIn Ads, Google ads and Twitter Ads. • Responsible for projects implementation for LAM countries –> Bosch worldwide Rollouts like: GDPR; WebAnalytics (Google Analytics); Digital Campaigns, Website updates; Monitoring Tool; • Planning content for social media channels and website. • Experience with target group segmentation for paid media campaigns. • Experience with brand monitoring including project development, analysis and reporting. • Experience with Power BI tool creating dashboard with the main Kpis and metrics. • Implementation of ChatBot tool for customer service support. • As a buyer I have experience buying Marketing service and TI Consulting. Show less

  • Global Digital Content Management | Dremel Brand

    Mar 2022 - now

  • Digital Marketing & Communication analyst - Media and Performance

    Jan 2020 - Feb 2022

  • Digital Communication analyst

    May 2012 - Dec 2019

  • Coordenadora Serviço de Atendimento ao Consumidor

    Jun 2010 - Dec 2012

  • Compradora - Segmento Marketing e Eventos

    Jul 2004 - Jun 2010
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  Bosch br

  Jan 2012 - Oct 2023

  Digital Communication analyst na Bosch Brasil