Samar Salem

Experience

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  SI Technologies ICT company

  Feb 1996 - May 1999

  PR & Sales Executive

  - Successfully manage daily operation of client’s and vendors’ communication.- Responsible for securing status of key accounts in the local market.- Proposals and offers help.- Helped in developing a professional client’s database.- Co-ordinate in seminars, events and conferences preparation and implementation.- Assist sales force during trade show and presentations.

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  El-Shamaa company

  Sept 1999 - Nov 2008

  Business development and PR

  The achievements -Provide international market assessment to open international markets.- Export our products to the Gulf, Europe, and USA

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  System one

  Nov 2008 - now

  Brand manager

  brand management It is proposed that for a true brand asset mindset to be achieved, the relationship between brand loyalty and brand value needs to be recognised within the management accounting system. It is also suggested that strategic brand management is achieved by having a multi-disciplinary focus, which is facilitated by a common vocabulary. This article seeks to establish the relationships between the constructs and concepts of branding, and to provide a framework and vocabulary that aids effective communication between the functions of accounting and marketing. Performance measures for brand management are also considered, and a model for the management of brand equity is provided. Show less