Laura Steffanut

Experience

• 

  Dessange International

  Oct 2017 - Jan 2018

  Media Relations Assistant

  - Managed Camille Albane's influencer/blogger program, overseeing outreach, campaign execution, and relationship management to drive brand awareness and engagement.- Demonstrated entrepreneurial initiative by conceptualizing and launching Dessange Paris' very first influencer program, securing buy-in from key stakeholders and establishing a foundation for future influencer marketing endeavors.

• 

  Publicis

  Jan 2019 - Jul 2019

  International Marketing Assistant - Garnier

  Coordinated and supervised the conception of 20+ Garnier campaigns (TV, print, digital) forAPAC, Australia/NZ, and South Africa, ensuring brand consistency and adherence to guidelinesacross all assets.

• 

  L'Oréal

  Jul 2020 - now

  - Lead global 360° communication strategies for the fragrance axis, overseeing press relations, seedings, advocacy & influence, eventing, social media, and ambassador programs.- Act as the central link between consumer engagement experts (social media, influence, eventing, ambassadors), defining strategic direction and co-creating tailored guidelines for each launch.- Cascade global strategies across zones and markets, ensuring seamless execution and alignment worldwide.- Collaborate cross-functionally with marketing, education, and retail teams to integrate communication plans into broader brand initiatives.- Supervise a team of three (freelancer, graduate program, apprentice) supporting day-to-day operations and project delivery.- Engage with top management, presenting strategies and aligning on key objectives to drive global brand impact. Show less - Led 360° global communication strategies across press relations, advocacy & influence, eventing, social media, and brand cause.- Built strong synergies with the Viktor&Rolf Couture team in Amsterdam, aligning fragrance and couture strategies to elevate brand image and maximize visibility.- Collaborated closely with US and UK markets on impactful activations, including PR days, influencer partnerships, and global events.- Managed global brand spokespersons, overseeing launch campaigns, PR initiatives, and sustained global activations across key touchpoints.- Drove significant brand visibility growth, achieving a +355% increase in MIV and a 575% growth in Influencer Voice in H2 2022.- Delivered high-visibility events in key cities (Paris, New York, London, Miami, Munich) by leading global activations and overseeing local executions to ensure alignment with brand strategy. Show less - Managed daily corporate press relations for L’Oréal Groupe, overseeing media requests, interviews, and developing communication materials including press releases, briefing notes, and press kits across a range of topics such as beauty tech, sustainability, and corporate purpose.- Worked closely with top management, providing media coaching, preparing for interviews, and ensuring consistent messaging.- Supported the transition of L’Oréal’s new CEO, Nicolas Hieronimus, coordinating communication efforts during a key leadership change.- Supervised the creation of a press leaflet for L’Oréal’s Station F startups, conducting interviews with each startup and compiling content for press distribution. Show less - Coordinated the development and launch of global marketing campaigns across TV, POS, print, e-commerce, and social media, ensuring brand consistency and maximum reach across international markets.- Autonomously managed social media and e-commerce asset creation, delivering tailored content aligned with global strategies.- Acted as a key liaison between global product managers and the McCann agency, overseeing day-to-day campaign development and ensuring seamless adaptation across markets.- Led US-specific campaigns, adapting global strategies with localized claims and tailored marketing plans.- Optimized the SkinGenius app algorithm, integrating the latest launches and key business priorities for improved user experience and performance. Show less

  • Global Integrated Communications Manager - YSL Beauty

    Jan 2024 - now

  • Global Communications Project Manager - Viktor&Rolf Fragrances

    Jul 2021 - Dec 2023

  • Global Corporate Media Relations Assistant

    Jan 2021 - Jul 2021

  • Global Marketing Campaign & Content Assistant - L'Oréal Paris

    Jul 2020 - Dec 2020