Srijith Ramachandran

Experience

• 

  KnowledgeWorks IT Consulting Pvt Ltd

  Jul 2005 - Jun 2007

  Production Executive
• 

  EClerx

  Jun 2007 - Mar 2010

  Senior Analyst
• 

  Datamatics Global Services Limited

  Mar 2010 - Nov 2016

  Senior Consultant

  Handling the digital marketing initiatives for the company over different digital marketing platforms

• 

  Capgemini

  Jun 2017 - Feb 2020

  Process Lead
• 

  Axis Bank

  Feb 2020 - Jul 2021

  Digital Marketing Manager

  - Manage tagging including overall strategy, implementation and best practices- Liasing with different product team and provide them recommendation which would help in efficient tracking and theryby aligning with business objectives.- Implementing Google Tag manager and managing complex tagging - Implementing Mobile Analytics(Firebase) on our Mobile Apps.- Implementation of new custom dimension in Google Analytics by creating datalayer variables in Google Tag Manager- Building custom analytics dashboards and reports that can effectively present digital performance to the appropriate audiences aligned to KPIs- Segmenting traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, demographics, etc.- Data solutions by integrating clickstream data from web analytics tools with personalisation tools like Lemnisk, Adobe Target and backend systems- Managing performance campaigns for acquiring leads Show less

• 

  ICICI Securities

  Jul 2021 - now

  Chief Manager ( DigitalMarketing )