Experience

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  Fj communications

  Jul 2010 - Nov 2010

  Communication internship

  ➤ Elaboración de clippings de prensa de clientes.➤ Apoyo en la organización de eventos de clientes.➤ Apoyo en la labor de los ejecutivos de cuentas.

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  Kingeclient

  Jul 2011 - Mar 2015

  Digital communication analyst

  Managed the execution of digital communication projects for various clients, bringing creativity and strategy to each campaign. I ensured that each initiative met client objectives and aligned with industry best practices. I conceptualized and executed digital marketing campaigns using performance analytics to optimize performance and improve the effectiveness of future campaigns. I prepared performance reports to provide insight on campaign performance to clients and contribute to strategic decision making. I also supported the commercial department by preparing commercial proposals related to my areas of expertise (digital marketing, content marketing, internal communication, web maintenance, email marketing), helping to strengthen client growth and expand our business opportunities. This experience allowed me to develop key skills in project management, digital marketing and data analysis, as well as a solid understanding of client needs in a dynamic environment. Show less

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  Good mood magazine

  Mar 2015 - May 2017

  Founder and editor in chief

  Lideré la conceptualización y lanzamiento de una revista digital centrada en el bienestar y la positividad, logrando crear una comunidad vibrante y comprometida que destacó en la blogosfera femenina y que colaboró con figuras como Alma Forte y Lucía Be.Elaboré las líneas editoriales y estrategias de contenido para la revista, el blog y las redes sociales, asegurando consistencia de marca. Implementé planes de contenido que mantuvieran la comunidad activa entre números, que se publicaban cada 3 meses.Coordiné a un equipo de más de 25 colaboradoras, superando el desafío de inspirar y alinear las inquietudes de cada una en un proyecto sin ánimo de lucro. Establecí una estructura clara que fomentase la colaboración, logrando la motivación y el compromiso de todos los miembros.Esta experiencia me permitió desarrollar habilidades clave de liderazgo, gestión de proyectos y productos, estrategias de contenido y comunicación efectiva, así como una profunda comprensión de la importancia de escuchar a todos los miembros de una comunidad para implementar mejoras continuas. Show less

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  Kingeclient

  Jul 2017 - Jun 2018

  Digital business consultant
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  Kingeclient

  Mar 2021 - Sept 2021

  Digital business consultant

  During my time as a Digital Marketing and Communication Consultant, I worked with important clients such as Naturgy, Ecoembes and Repsol, where I was responsible for the conceptualization and development of digital strategies, especially in terms of digital storytelling and content. I designed digital solutions that aligned needs with business objectives; I supervised the creation of digital pieces, ensuring quality and consistency in communication; I elaborated results reports and periodic performance analysis to enable the measurement of the success of the implemented initiatives and adjust strategies in real time; I coordinated direct dealings with clients and suppliers, developing strong relationships and facilitating collaboration on projects. One of the biggest challenges I faced was aligning the needs and objectives of the agency's multiple multidisciplinary teams in the midst of the company's merger with VMLY&R (which led to my jump to the latter), which strengthened my communication, conflict management, project management and team leadership skills, always focused on creating strategies that bring value and results to clients. Show less

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  Vmly&r

  Sept 2021 - Apr 2024

  Digital project & product manager

  I led the conceptualization, planning and execution of digital strategies for a variety of clients in local and international projects, adapting to different industries and needs. My client-centric approach and ability to manage multiple stakeholders allowed me to achieve significant results in dynamic and challenging environments, always seeking resource optimization and continuous improvement.I led an international project for China Development Financial that involved extensive competitive analysis and the creation of a unified digital narrative across the company. I managed the design and creation of content in Chinese and English, collaborating with local content creators and ensuring effective communication between different teams and external collaborators.I also led the second stage of Deutsche Bank's digital channel migration to Adobe Experience Manager, managing the content team and ensuring the integration of essential tools. I was responsible for the negotiation and prioritization of tasks with external developers, achieving a smooth execution and within deadlines. We used Scrum as methodology and Jira for project tracking.I led the definition and design of Mobile World Capital's new website according to their new strategy and Brandbook. Coordinated the Design, Development and Data teams to implement an MVP in a short timeframe and a subsequent iteration plan, ensuring that all parties were aligned. Show less

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  Baby mam

  Mar 2024 - now

  Product strategist & content lead

  I participate in product strategy and Product Roadmap development, helping to prioritize and conceptualize features based on user research and metrics analysis to maximize value. I collaborate closely with the Development and Design departments using Lean Startup and Kanban methodologies to manage the workflow, ensuring constant iteration of content and design. I leverage tools such as Figma and cloud collaboration platforms to facilitate communication and agile development.My focus is on user experience: I continuously analyze app store reviews and engagement metrics in Google Analytics and other platforms to identify opportunities for improvement, integrating insights into our roadmap that reflect the needs and desires of our users. My goal is to maximize value to the company and users, and ensure engaging content aligned with brand values that contributes to create memorable and effective experiences. Show less