Muge Ozdemir

Experience

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  Sanovel İlaç

  Jul 2011 - Jul 2011

  Internship

  Marketing: • Supporting the preparations of congress organization • Traveling abroad to meet the pharmaceutical representative to arrange the congresses

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  I.E. ULAGAY - MENARINI GROUP

  Aug 2012 - Aug 2012

  Internship

  Production Planning & Control:• Giving support to the advisors while determining the production plans for priority fields in alignment according to the current needs • Tracking the process of an action plan to increase the volume of exports

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  Bayer

  Jul 2013 - Jul 2013

  Internship

  Product life cycle/ Projects:• Project - based experienced• Tracking all the stages of the products • Giving estimations of most effective storage possibilities to implement the products on pallet and medication boxes on MS Excel. • Experienced in the production cycle of many product of Bayer HC and using SAP program. • Involving in projects and contributing in the functional requirements, testing, go-live support and user training

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  Benetton Group

  Aug 2013 - Aug 2013

  Internship

  Marketing:• Project – based training• Presenting the products to the foreign & local dealers to sell the product and advertise the products efficiently

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  Ulker

  Sept 2013 - Sept 2013

  Internship

  Production planning & control:• Supporting the advisor to fix the production planning problems• Making estimations of resources for products that will be produced• Working with the advisor while forecasting each step in the production process• Experiencing ‘macro’ programming

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  GroupM

  Apr 2014 - Jun 2014

  Internship

  Trading:• Supporting daily to-dos (edition for supervisions and controlling mvd files)• Preparing warranty & contract with the shareholders (channel, radio, newspaper, media, etc.)• Making statistical calculations about advertisement placement in television, radio, etc. (In business jobs)

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  Xaxis

  Jul 2014 - Aug 2014

  Internship

  • Preparing presentations for advertisers and publishers• Tracking & optimizing campaign • Reporting campaign to the executive • Creating event management flow charts

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  Xaxis

  Mar 2015 - Mar 2018

  • Utilizing first/second/third party data real time within campaigns• Defining each brand's and publisher's audience segments via Xaxis’ own DMP• Creating segments for campaign activation and optimization• Building and maintaining the reports of DMP• Monitoring campaigns performance via Bright and Appnexus platforms• Being technical person for data related implementation • Coordinating the client teams and sharing all innovations with clients in every platform update• Deciding on the segments regarding the campaign briefs and dealing with the 3 party suppliers if it is needed• Using Appnexus for the active campaigns in the most effective way• Combining 1st, 2nd and 3rd party data and creating custom segments according to the brief Show less

  • Sr. Data & Audience Executive

    Dec 2017 - Mar 2018

  • Data & Audience Executive

    Mar 2015 - Dec 2017
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  Mindshare

  Mar 2018 - May 2020

  Sr. Data Solutions Executive

  Overall responsibilities:• Working closely with client teams in shaping their data strategies and recruiting the best fitting data and technology partners for brands & projects.• Assessing potential partners in terms of the quality and volume of their data, targeting capabilities, GDPR/KVKK compliance etc.• Supporting all teams in their transformation towards a more data-centric approach in terms of strategy setting, efficiency/business result-oriented campaign designs and data empowered creativity projects.• Collaborating with the client and Business Planning-Strategy teams for using audience insight data sources (behavioral & survey data) for a deeper/more clarified consumer journey understanding, to improve campaign delivery in line with the business objectives. • Feeding client teams with audience data via market and owned tools (Facebook Audience Insights, Youtube Reach Curve, Gemius, M-insights etc).• Continuously feed client and strategy teams regarding industry developments especially around audience insights, targeting and optimization capabilities, technologic developments impacting content consumption and device usage behaviors of consumers, to ensure we stay on top of our game. Client responsibilities:• Working with global and local teams;o Understanding client business objectives to create valuable audience profiles and uplift campaign performance via assessing and selecting of best fitting 3rd party providers and follow up the performance with the team. o Supporting the team to track campaign set up processes for campaigns towards desired business objectives and optimize media investment to deliver these results with high efficiency. Show less

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  MediaCom

  May 2020 - Feb 2021

  Sr. Data Solutions & PBU

  Working for all P&G brands

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  Demirören Medya

  Feb 2021 - May 2022

  Data Product Manager

  Data related topics covered.

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  MedyaNet

  May 2022 - Oct 2024

  Data Operations Coordinator
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  GroupM

  Oct 2024 - now

  Digital Investment