Danielle Diersing

Experience

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  Great Parks of Hamilton County

  Jun 2016 - Aug 2017

  Marketing Communications Intern

  • Researched and organized 360° video tours for 7 lodges to be used on the main website• Assessed current demographics of target audiences using GIS mapping, park surveys, industry research, and POS systems• Evaluated and helped redefine 4 market segments after focus group sessions and ethnographic studies• Attended outreach training, led three community marketing events, and managed guest service inquiries

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  The Ohio State University

  Aug 2016 - Aug 2017

  The MMC Scholars Program is a selective, living-learning program at Ohio State that encourages a hands-on application of digital media and technology. Students share a passion for learning new technologies and exploring how to incorporate them in emerging careers.Participated in MMC Scholars with Gold Participation, earning a cross-disciplinary skill set in Media Applications. This includes active participation and experience with Principles of Marketing, Adobe InDesign and Adobe Illustrator. An active member in MMC Community and service events including MMConnect, a mentoring program, as well as career advancement and networking opportunities. Show less

  • Media, Marketing and Communication Scholars Program (MMC)

    Aug 2015 - Aug 2017

  • Principles of Marketing Project Group Instructor

    Aug 2016 - May 2017
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  MarketingEDGE.org

  Jun 2017 - Jun 2017

  MarketingEDGE Collegiate Summit

  One of 80 students nationwide selected to participate in the Marketing EDGE Collegiate Summit. Through a series of presentations and activities, I learned how leading agencies and brands are utilizing data and innovative digital marketing techniques to create targeted, multi-channel campaigns, to reach and engage with their customers. Presenters engaged students on a variety of topics including mobile and social marketing, the convergence of marketing and technology, as well as global privacy concerns. The Summit also provided meaningful opportunities to interact and connect with marketing professionals and peers, allowing me to build and strengthen my growing career network. Show less

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  The Ohio State University

  Feb 2018 - May 2019

  • Assisted with the coordination of events from planning to execution through Events Management System• Conducted meetings with clients, answering questions and gathering event goals and vision. • Led event programming board comprised of 140 students, providing 250+ free events every year for campus.• Oversaw organization operations, maintained university relations, met with university departments to present event data.• Managed the executive board, led all meetings, coordinated 80+ program proposals and facilitated event voting process.• Presented budget reports and organizational updates to various Ohio State University departments and advising staff.

  • Ohio Union Event Planning Intern

    Dec 2017 - May 2019

  • President of Ohio Union Activities Board

    Feb 2018 - Apr 2019
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  Target

  Apr 2018 - Aug 2018

  Store Executive Intern

  • Led and motivated a team of 200, driving sales, merchandising products, and interacting with store guests.• Trained with executive team leaders in Guest Experience, Sales Floor Management, Store Logistics, Human Resources.• Grew my leadership skills via the Leader on Duty role which entailed assigning responsibilities to 20+ staff, assisting team members with tasks, and ensuring products were replenished before store opening.

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  Hilton

  Jun 2019 - now

  Working to develop and deliver innovations and products that improve the guest experience, drive Revenue Per Available Room (RevPAR) premiums, and improve owner returns. • Work collaboratively with key partners and clients• Draft and lead RFPs, RFIs, and quick bids.• Oversee contractual negotiations and contract administration.• Conduct spend and market analysis to determine areas of opportunity for future projects.• Streamline and optimize business processes to maximize efficiency and effectiveness.

  • Sr. Manager, Product Experience & Prototypes

    Mar 2023 - now

  • Manager, Product Experience & Prototypes

    Mar 2022 - Mar 2023

  • Manager, Corporate Procurement

    Mar 2021 - Mar 2022

  • Sr. Analyst, Corporate Procurement

    Mar 2020 - Feb 2021

  • Analyst, Corporate Procurement

    Jun 2019 - Feb 2020