Milagros Villarreal

Experience

• 

  Consultora MasCom

  Mar 2010 - Feb 2011

  Freelance Writer and Editor

  Writing in InfoCapin magazine. Edition of institutional bulletins.

• 

  Clarín

  Jun 2010 - May 2011

  Journalist

  Internship. Production and writing of news articles for weekly sections.

• 

  Ana María Cabrera (writter)

  Apr 2011 - Aug 2011

  Assistant & PR

  Assistant and PR for the writer Ana María Cabrera, author of the best seller “Felicitas Guerrero”. Accompaniment and PR during the presentation of the book "Macacha Güemes", at the Book Fair and the Casa de Salta, among other participations. Diffusion of literary workshops on historical narrative.

• 

  Tecnópolis

  Jun 2011 - Nov 2011

  Senior Web Editor

  Editing and writing articles for Tecnópolis Agency News. Lead text, video and photograph teams.

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  Clarin

  Sept 2011 - Aug 2013

  Production and writing of news articles for monthly sections. Production and writing of news articles for annual magazine.

  • Journalist

    Dec 2011 - Aug 2013

  • Journalist/Freelance

    Sept 2011 - Nov 2011
• 

  Falabella Retail S.A

  Oct 2013 - Aug 2014

  Search Engine Optimization Analyst and Content Editor

  Writing and editing content for Falabella.com site. Analysis and creation of texts with SEO optimization. Product description. Preparation of trademark texts. Content creation for microsites and advertising pieces. Collaboration in other activities aimed at optimizing the aesthetics, positioning and quality of the page.

• 

  ADBOT | Digital Marketing Agency

  Sept 2014 - Aug 2015

  Search Engine Optimization Specialist

  Identification of improvement opportunities for sites. Keyword research based on customer objectives. Creation of documents with optimization suggestions. Analysis of metrics and creation of reports to track evolution. Creation of content strategies and article editing. Creation of advertisements on Facebook. Assistance in Adwords tasks.

• 

  Experis IT - A ManpowerGroup Company

  Aug 2015 - May 2016

  Account Strategist para Google Argentina

  Account optimization for Google large customers (LCS). (Hired by Experis) Consulting on SEM (AdWords) optimization strategies and best practices. Creation of keyword structures, optimizations, analysis and reports. Training for clients and agencies. Responsible and point of contact for LCS (Large Customer Sales) of Argentina, Mexico, Chile and Colombia.

• 

  Google

  Jun 2016 - now

  Leadership of Performance initiatives for large customer agencies (Large Customer Sales). Coordination and connection with cross functional and regional teams. Creation and management of projects, organization of trainings and events. Develop narratives and content. Monitoring of KPIs and metrics of agencies and clients. Weekly visits to digital marketing agencies to carry out training and follow-up on the leader strategies and the optimization of the largest accounts. Creation of two support teams for agencies and clients. For a six-month rotation worked on the development of industry analysis. Storytelling, market research, data analysis, search trends and insights. Creation of special presentations for LCS (Large Customer Sales) sales teams. Speaker in events with clients and agencies. Strategy consulting. Specialist in Technology and Telecommunications industry for SPLA region. Consulting on SEM (AdWords) optimization strategies and best practices. Creation of keyword structures, optimizations, analysis and reports. Training of clients and agencies. Responsible and point of contact for LCS (Large Customer Sales) for Argentina, Mexico, Chile and Colombia.

  • Agency Lead (Agency Business Manager)

    Jan 2023 - now

  • Strategy Lead (Agency Team, LCS)

    Jan 2019 - Jan 2023

  • Agency Account Strategist

    Jul 2018 - Jan 2019

  • Industry Analyst / Insights Manager - Large Customer Sales

    Dec 2017 - Jul 2018

  • Account Strategist - Large Customer Sales

    Jun 2016 - Dec 2017
• 

  Milili Cerámica

  Mar 2020 - now

  Entrepreneur

  Pottery studio.