Christian Tommerup

Experience

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  Electric City

  Jun 2006 - Sept 2006

  Salesman
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  Institute for Marketing and Statistics, ASB

  May 2010 - May 2010

  Student assistant

  Getting companies to participate in the research study: "Open innovation".Tasks included: contacting small and medium sized business and getting them to participate in the study. Experience: practical knowledge of large scale research projects, improved sales skills.

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  Global Voices Ltd.

  Aug 2010 - Dec 2010

  Marketing intern

  Tasks included: • B2B sales: contacted potential business clients for Global Voices (Personally acquired three new business clients for the company). • SEO: Together with two other interns, created the Danish version of their homepage(such as localizing content, creating blog entries, identifying important keywords for certain business sectors)• SEM: Writing PPC advertisements. • Sales material: Wrote sales material targeted at potential customers in different sectors.

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  Groupon China

  Jan 2011 - Jun 2011

  Business development intern

  Was part of the very beginning of Groupon in China . Experienced how the venture grew from under 100 to over 3000 employed during my period with the company. • Social Media Marketing: Worked with the marketing department in connection with their social media campaigns in China. Gave me valuable insight into the world of Chinese social media and online business.• Online Operations: Worked with the head of online partner redemption, coordinating the daily payment to Groupon’s Chinese merchants. Experienced how the entire Groupon payment system was adapted specifically to the Chinese market. Show less

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  DQ&A Media Group

  Feb 2012 - Aug 2013

  Working as a media trader (within RTB display marketing): - Online Media campaign management/Digital Marketing: o Managed Online Media campaigns for major clients in markets such as The Netherlands, Italy, Brazil, Germany and Spain. o Designed retargeting strategies to create effect ‘value-specific’ online users segments. o Extensive experience working with all major DSP platforms (Appnexus, Invite, etc.)o Worked close with Account Managers from the above mentioned markets – structuring media campaign strategies and translating large scale strategic goals into specific campaign setups.o Being responsible for weekly KPI reports and notifying respective managers if campaign targets are not being met. - Work flow management: o Managed part of our department’s work migration to our South African Office:o Managed the workflow of a team of reports specialist, establishing work processes, quality assuring the credibility of reports and making sure that Account Managers in different countries where able to deliver regular reports to our clients (in accordance with client’s data requirements). Show less

  • Online Analyst / Data Scientist

    Nov 2012 - Aug 2013

  • Media Trader

    Feb 2012 - Nov 2012
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  Columbus A/S

  Aug 2013 - Nov 2014

  Business Consultant

  Main responsibility was to understand the customers’ business process and make sure that the final ERP solution matches the customers’ requirements. o Mapping and Analyzing internal processeso workshops to map the internal and external processes of an organizationo Communicating clearly across different cultures and skillseto Adapting functional requirements into development specificationsProject management: o Worked on Multi-million Euro ERP development projects (coordnating integrations, modification of module functionality)o Achieved four certifications in Dynamics AX moduleso Worked on projects that used either SCRUM or Surestep. Show less

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  GroupM Search Denmark

  Dec 2014 - Jul 2016

  Head of Programmatic Buying

  - Role: My main responsibility was to build up the programmatic competency in the newly founded Aarhus office. o Development: designing and project managing our large Omni channel orchestration projects (as part of the GroupM’s in-house digital consultancy – B.SC.) o Strategist: Creating innovative programmatic campaigns that utilizes the most advances toolsets available. This focus on innovation has won us two Danish Media awards (after only being operational for 6 months)o Building the team: Am responsible for the hiring and daily management of the programmatic team in Aarhus. o Business development: Been instrumental in pitching and winning major digital clients to the Aarhus office. o Internal education: Been responsible for the internal training of the GroupM team within programmatic buying, and routinely have seminars regarding the newest developments within the areas. Show less

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  Nustay

  Aug 2016 - Dec 2016

  Head of Paid Media

  - Role: My main responsibility was to build Nustays Go-to-Market Paid Media strategy.o Creating a long-term road map for the launching Nustay.com – and how our current activities should eventually culminate in a fully integrated programmatic marketing solution.o Setting up all digital marketing channels/front end trackingo Negotiating with ad tech vendors o Segmentation analysis of permission database (using R and SQL)o Conference Speaker: Spoke regarding datas role in large Omni channel solutions at the Smart Data Travel Summit. Show less

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  Nordlið

  Dec 2016 - Jul 2017

  Commercial Solution Architect

  As Commerical solution architect my role was to develop digital marketing solution that created a connection between the Martech (i.e. Oracle Eloqua automation platform used by most of our clients) and Adtech (i.e. Doubleclick, Bluekai, Adform, appnexus, etc.). Goals is to effectively active customer data and thereby optimize the current digital marketing efforts (Improving ROAS of media spend):Responsibilities include:- Develop Solution Designs (i.e. Bluekai DMP implementation) - Analyze customer data – campaign, CRM, analytics data- Create dashboards in Klipfolio- Analytics Analytics/Tag Manager - Paid media recommendations Show less

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  Wunderman

  Aug 2017 - Jun 2019

  Application Consultant

  Role: As a core member of the newly created Cross-Media team, my main responsibility was as Data Activation Lead for our global clients (addidas, douglas, etc.):- Worked on both Adobe, Salesforce and Tealium solutions- Lead architect for implementing Adobe Audience Manager for Major global clients (i.e. Douglas.de)- Implemented EMEA wide Adobe campaign setups for clients such as Ford and HBO

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  Publicis Groupe

  Jun 2019 - Feb 2021

  Data Management and Activation lead

  • Spearheaded the development of the CDP capabilities within Publicis. • Lead the implementation of cross-functional CDP projects (Tealium). • Responsible for cross-domain Architecture• Strategic, Commercial and technical use case mapping• Created and managed unique partnership deals with global tech vendors - adapting the combined offering to smaller markets such as the Nordics.

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  NoA Connect

  Feb 2021 - May 2023

  • Lead Consultant, Martech

    Oct 2022 - May 2023

  • Senior Consultant, Martech

    Feb 2021 - Oct 2022
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  Lundbeck

  May 2023 - now

  Global Product Owner for Campaign and Content Capabilities